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Faculty Experts Guide

Nino Hardt

Instructor of Marketing

Areas of expertise

Applied Bayesian Modeling in Marketing
Customer Satisfaction
Customer Value
Structural Equation Models

Education

Ph.D. Marketing, Catholic University Eichstätt-Ingolstadt, Germany, 2011

Biography

Nino Hardt will receive his Ph.D. in marketing from the Catholic University Eichstätt-Ingolstadt in Germany in Winter 2011. He joined the faculty at the Ohio State University in October 2011.

His research is dedicated towards quantitative methods in marketing, especially applied Bayesian modeling. Specifically, his research has explored Bayesian Statistical Models for Customer Value and Customer Satisfaction. Currently, he is working on heterogeneity in Structural Equation Models with application to customer satisfaction data. He presented his research on customer transaction modeling and structural equation models at the INFORMS Marketing Science conferences in 2008, 2009 and 2010.

Contact Information

556 Fisher Hall
Fisher College of Business
2100 Neil Avenue
Columbus, OH 43210
(614) 688-2996
hardt.8@osu.edu