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Faculty Experts Guide

James L. Ginter

Professor Emeritus Department of Marketing and Logistics
Co-director, Supply Chain Management Research Group

Areas of expertise

Supply chain management
Corporate strategy and the strategic planning process
Marketing segmentation
Product differentiation


PhD, Purdue University
BS, MSIA, Purdue University


Prior to his retirement in June of 2003, Professor Ginter held the positions of Dean's Distinguished Professor; Professor of Marketing, Co-Director, Supply Chain Management Research Group; Academic Director, MBA Programs; and Chair, Department of Marketing.

His research program focuses on strategic management and the development and application of quantitative models for management decisions. He has presented research throughout the United States, in Europe and in Australia, and has been published in such publications as the Journal of Marketing Research, Marketing Sciences and Management Science. Professor Ginter has served as a consultant to various organizations on research and management problems, and is active in numerous professional organizations. He is a three-time recipient of the college's outstanding graduate teaching award.

Contact Information

542 Fisher Hall
Fisher College of Business
2100 Neil Avenue
Columbus, OH 43210
(614) 292-2267