Faculty Expertise

Faculty Experts Guide

Xiaoyan Deng

Assistant Professor of Marketing

Areas of Expertise

Consumer Responses to Visual Designs of Product and Packaging
Consumer Co-Design and Co-Creation in the Context of Mass Customization and Consumer Aesthetics

Education

PhD, Marketing, University of Pennsylvania
MS, Advertising, University of Illinois
MA, Industrial Design, Hunan University BS, Industrial Design, Hunan University

Biography

Professor Deng's research focuses on consumer responses to visual designs of product and packaging, consumer co-design and co-creation in the context of mass customization and consumer aesthetics. Her research on packaging design has been published in the Journal of Marketing Research and appeared in the popular press (New York Times) and broadcast (PBS). She has co-authored a chapter in a forthcoming book entitled "Consumer Responses to Visual Packaging Cues: A Strategic Framework," in Sensory Marketing (New York: LEA/Psychology Press).

Contact Information

534 Fisher Hall
Fisher College of Business
2100 Neil Avenue
Columbus, OH 43210
(614) 292-5183
deng_84@fisher.osu.edu

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