The Ohio State University

Fisher College of Business logo

Faculty Experts Guide

Neeli M. Bendapudi

Professor of Marketing

Areas of expertise

Brand strategies
Customer Experience
Health care services
Financial services
Nonprofit marketing
Retailing
Services marketing

Education

PhD, University of Kansas, Lawrence
MBA, Andhra University, India
BA, Andhra University, India

Biography

Professor Bendapudi's research has been published in the Harvard Business Review, Journal of Marketing, Journal of Marketing Research, Journal of Retailing and in the proceedings of various international conferences. She has served as a member of the editorial board of the Journal of Marketing and as an elected representative of the Academic Council of the American Marketing Association.

She has received several teaching awards, including the National Outstanding Marketing Teacher Award from the Academy of Marketing Science (2003); and Ohio State's highest award: the Distinguished Teaching Award (2001).

She is actively involved in business outreach through education, consulting and keynote speaking.

She served as the Chief Customer Officer and EVP at Huntington Bank. Professor Bendapudi serves on the boards of public and private companies.

Contact Information

556 Fisher Hall
Fisher College of Business
2100 Neil Avenue
Columbus, OH 43210
(614) 292-2959
bendapudi.1@osu.edu

Follow Fisher:
RSS Facebook LinkedIn Flickr YouTube Twitter WordPress