Faculty Experts Guide
Neeli M. Bendapudi
Professor of Marketing
Areas of expertise
Brand strategies
Customer Experience
Health care services
Financial services
Nonprofit marketing
Retailing
Services marketing
Education
PhD, University of Kansas, Lawrence
MBA, Andhra University, India
BA, Andhra University, India
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Biography
Professor Bendapudi's research has been published in the Harvard Business
Review, Journal of Marketing, Journal of Marketing Research,
Journal of Retailing and in the proceedings of various international
conferences. She has served as a member of the editorial board of the Journal
of Marketing and as an elected representative of the Academic Council of the
American Marketing Association.
She has received several teaching
awards, including the National Outstanding Marketing Teacher Award from the
Academy of Marketing Science (2003); and Ohio State's highest award: the
Distinguished Teaching Award (2001).
She is actively involved in
business outreach through education, consulting and keynote speaking.
She served as the Chief Customer Officer and EVP at Huntington Bank.
Professor Bendapudi serves on the boards of public and private companies.
Contact Information
556 Fisher Hall
Fisher College of Business
2100 Neil Avenue
Columbus, OH 43210
(614) 292-2959
bendapudi.1@osu.edu