Faculty Experts Guide
Marketing & Logistics
| Name | Expertise |
|---|---|
| Robert E. Burnkrant | Consumer behavior, Effects of marketing stimuli on memory, motivation and persuasion, Determinants of behavior and the attitude-behavior relationship |
Full-Time Faculty
| Name | Expertise |
|---|---|
| Greg M. Allenby | Economic and statistical issues in marketing, Bayesian applications in marketing household preferences and sensitivities to marketing activities with limited information, Analysis of scanner data, survey response and store-level data, Brand preferences, Business statistics, Econometrics International business marketing strategy |
| Neeli Bendapudi | Advertising strategy, Nonprofit marketing, Relationship marketing, Services marketing, Tying employee retention and satisfaction to customer satisfaction, Cross-cultural perceptions of service fairness, Health care service delivery |
| Martha C. Cooper | Supply chain management partnerships and other interfirm relationships, The role of customer service in corporate strategy, International logistics, Cluster analysis, Distribution systems, Outsourcing |
| Keely L. Croxton | Logistics, Mathematical modeling, Merge-in-transit |
| Leslie M. Fine | Buyer/seller relationships and sales force management, Social and psychological variables that impact the buyer/seller relationship, Salesperson adaptivity, Mentoring in the sales force |
| James L. Ginter | Supply chain management, Corporate strategy and the strategic planning process, Marketing segmentation, Product differentiation |
| Curtis P. Haugtvedt | E-commerce, e-marketing, Attitude formation and change, attitude strength, Personality variables in consumer behavior, Computer-based behavioral Research, World Wide Web advertising, Diversity in advertising |
| A. Michael Knemeyer | Transportation management, Logistics management, Supply chain management, Developing and implementing supply chain partnerships, Customer service, Distribution systems, Transportation outsourcing, Transportation planning |
| Bernard J. La Londe | Logistics, Supply chain, Customer service |
| Douglas M. Lambert | Supply chain management, Developing and implementing supply chain partnerships, Measuring and managing customer service, Assessing the profitability of business segments, Logistics management, Supply chain metrics |
| H. Lee Mathews | Marketing planning and strategy, Sales management, Planning and financial analysis of the wholesale distribution industry, Marketing programs for distribution |
| Shashi Matta | Consumer behavior in services, Role of stereotypes in consumer behavior, Biases in judgments of package size and volume |
| D. Terry Paul | Marketing of health care services, Retailing, Qualitative Marketing Research |
| Larry M. Robinson | Services marketing, Customer service, Retail pricing |
| John P. Saldanha | Transportation management, Information management in the supply chain, Supply chain management strategy, International supply chains, Ocean transportation |
| H. Rao Unnava | Advertising, Brand management, Promotions, International marketing, Consumer behavior |
| Patricia M. West | Consumer judgment and decision making, Consumer learning, Neural networks |
| Walter Zinn | Customer service and inventory management policy, Logistics strategy and management, Logistics in Latin America |