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Faculty Experts Guide
Department Chair
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Name |
Expertise |
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Walter Zinn |
Customer service and inventory management policy, Logistics strategy and management, Logistics in Latin America |
Full-Time Faculty
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Name |
Expertise |
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Greg M. Allenby |
Economic and statistical issues in marketing, Bayesian applications in marketing household preferences and sensitivities to marketing activities with limited information, Analysis of scanner data, survey response and store-level data, Brand preferences, Business statistics, Econometrics International business marketing strategy |
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Robert E. Burnkrant |
Consumer behavior, Effects of marketing stimuli on memory, motivation and persuasion, Determinants of behavior and the attitude-behavior relationship |
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Martha C. Cooper |
Supply chain management partnerships and other interfirm relationships, The role of customer service in corporate strategy, International logistics, Cluster analysis, Distribution systems, Outsourcing |
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Keely L. Croxton |
Logistics, Mathematical modeling, Merge-in-transit |
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Xiaoyan Deng |
Consumer responses to visual designs of product and packaging, Consumer co-design and co-creation in the context of mass customization and consumer aesthetics |
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Leslie M. Fine |
Buyer/seller relationships and sales force management, Social and psychological variables that impact the buyer/seller relationship, Salesperson adaptivity, Mentoring in the sales force |
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James L. Ginter |
Supply chain management, Corporate strategy and the strategic planning process, Marketing segmentation, Product differentiation |
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Thomas J. Goldsby |
Logistics customer service, Supply chain integration, Lean and agile supply chain strategies |
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Curtis P. Haugtvedt |
E-commerce, e-marketing, Attitude formation and change, attitude strength, Personality variables in consumer behavior, Computer-based behavioral Research, World Wide Web advertising, Diversity in advertising |
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Blair Kidwell |
Consumer behavior; Affect, emotional intelligence and political ideology; Knowledge calibration; Transformative consumer research |
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A. Michael Knemeyer |
Transportation management, Logistics management, Supply chain management, Developing and implementing supply chain partnerships, Customer service, Distribution systems, Transportation outsourcing, Transportation planning |
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Bernard J. La Londe |
Logistics, Supply chain, Customer service |
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Douglas M. Lambert |
Supply chain management, Developing and implementing supply chain partnerships, Measuring and managing customer service, Assessing the profitability of business segments, Logistics management, Supply chain metrics |
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H. Lee Mathews |
Marketing planning and strategy, Sales management, Planning and financial analysis of the wholesale distribution industry, Marketing programs for distribution |
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Shashi Matta |
Marketing Strategy, Branding, Consumer Behavior, Advertising Strategy and Marketing Communications, Services Marketing, Customer Experience |
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Rebecca Walker Naylor |
Consumer behavior |
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D. Terry Paul |
Marketing of health care services, Retailing, Qualitative Marketing Research |
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John P. Saldanha |
Transportation management, Information management in the supply chain, Supply chain management strategy, International supply chains, Ocean transportation |
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H. Rao Unnava |
Advertising, Brand management, Promotions, International marketing, Consumer behavior |
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Patricia M. West |
Consumer judgment and decision making, Consumer learning, Neural networks |
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