March CIO Solutions Gallery - Executive Education
De-Mystifying “Green Computing”; Business Mandate, Moral Mandate, or Both?
In the industry press and in conversations within many of this country’s leading companies, the new topic is “Green Computing.” While new words, perhaps the underlying issue is still a familiar one: the practice of using computing resources efficiently.
However, the age-old metric of economic viability has now expanded into the new “Triple Bottom Line”; i.e., economic viability plus social responsibility and environmental impact. In addition to ongoing familiar concerns like virtualization, power management, and thin clients, the new conversation now also includes issues like hazardous materials management, improved energy efficiencies, re-cycling, bio-degradability and the like.
While it's hard to dispute the stated benefits of the “green agenda,” the immature green marketplace remains confusing. Vendor marketing is full of feel-good “green” promises, and new technologies are still characterized by a wide selection of associated products and services. What does all of this mean to you and your organization? How must your plans and policies change to meet the growing demands of your management, your shareholders, and perhaps even your government?
In this session of the ongoing “CIO Solutions Gallery” series, successful IT
leaders will share their experiences and insights. This series was specifically
designed by senior IT leaders to add value to senior IT leaders. Unlike many
other offerings available today, this highly acclaimed new program is organized
around CIO “peer learning” i.e., learning from the experiences of others and
solving real-life problems collaboratively. This provocative series is targeted
toward CIOs and/or senior executives in the technology and/or operations
leadership community. It will help to build and foster an active and creative
network of IT leaders/executives devoted to sharing best practices, renewing
their skills on an ongoing basis, and raising the level of technical “literacy”
within their organizations.
Dates
March 3-4 , 2008
Registration
Cost
Free to invited guests.
Location
Pfahl Executive Conference Center
Who Should Attend
IT executives and senior leaders responsible for delivering results in this fast-paced world of technological change. By invitation only.
Program Overview
- Thornton May will facilitate the discussion with leading-edge, thought-provoking ideas. May has established a reputation for innovation in executive education and is certain to bring his extraordinary insight, foresight and wit to the discussions.
- Learn directly from the experiences of other highly successful and nationally acclaimed senior executives and leaders.
- Collaborate directly with fellow executives in solving your specific job-related problems.
- Expand professional networks and direct working relationships.
Agenda
| Day 1 | March 3, 2008 |
| 5:00 pm | Registration and Welcoming Reception |
| 6:15 pm |
Welcome and Initial Session Remarks
|
| 6:30 pm |
Evening Keynote Address "A CEO's View -- Beyond the Enrionmental Threats" We continually hear about real problems affecting the future of the planet, which are indeed critical. However, is this “green” issue also significant from a business point of view as well? Are there any important positives for the business hiding amongst the myriad of negative pressures to comply?
|
| 7:15 pm |
Working Dinner Each table of participants will discuss an assigned issue emanating from the keynote discussion, then deriving a consensus of next steps that the table feels are appropriate in response. |
| 8:30 pm | Reports Back/Adjourn |
| Day 2 | March 4, 2008 |
| 7:00 am | Breakfast Available |
| 8:00 am |
Opening Address
|
| 8:30 am |
Morning Keynote "Greening of the Data Center" “Green initiatives” always seem to start with the data center. Maybe it’s because we feel the data center is often our biggest carbon culprit, even though most CIOs have no clue as to what their total monthly energy budget actually is. Whether driven by energy efficiency or simple environmental stewardship, many data-center executives would like to "go green”, but often do not know where to start. Worse yet, they may not even fully comprehend the extent of the problem. Our distinguished speakers will discuss a recent controversial EPA report to Congress on this subject, which they helped co-author.
|
| 9:30 am | Break |
| 9:45 am |
"The Virtualization Advantage" Strategic virtualization focuses on removing physical barriers to conducting business. Great strides have been made virtualizing servers and workstations, but the question now becomes how wide and how deep can we extend the concept of virtualization within an organization. When Amerisure used virtualization to streamline, simplify and remove layers of technology to create business value and improve productivity, they also ended up realizing other significant “Green” benefits as well.
|
| 10:45 am |
"Understanding the TCO of 'Green'" What about the desktop? At that level, PC power management can translate to six- and seven-figure annual savings for large enterprises. Fifteen PCs can also generate as much carbon emissions as a mid-size car each year. In response many innovative desktop technologies aimed at energy conservation are beginning to surface. While many desktop providers now include specific data on power use, energy consumption, and cooling loads, others also offer energy modeling as part of their TCO professional services portfolio. Is this working, or does more need to be done? Are there successes we can point to?
|
| 11:30 am |
"Power Panel: Getting People's Attention" “Green” is not just about pure technology. It is also about how technology can help to enable productive behavioral and process-oriented changes, all designed to lessen the environmental impact of doing business. To do it properly means treating the disease, not just lessening the symptoms. The theory is good, but very few businesses seem to be actively addressing this serious issue. How do you get businesses to really care? Is it about cost, is it about PR, is it about impending regulation, or something else?
|
| 12:15 pm | Lunch Break |
| 1:30 pm |
Afternoon Keynote "Welcome To The Future.....Today" Green Computing…Clean Tech….call it what you will. It’s going mainstream and creating extraordinary opportunities for wealth creation, high-growth career-development and innovative solutions to a host of global problems. Learn how this new cornerstone for economic competitiveness will be a tipping point for the years to come.
|
| 2:30 pm |
"Using 'Green' IT As A Competitive Advantage" While green technologies can offer a reduction in your global footprint, it is also possible to promote your environmental stewardship as distinct strategic competitive advantage. You can further extend that leverage into productively affecting your corporate culture and overall brand image. Listen to one company’s “lessons learned” as their CIO shares their experiences and successes
|
| 3:15 pm |
"How Much of the Carrot...How Much of the Stick" What can our public sector help to educate, persuade, and perhaps even require our businesses to perform better in this area? The U.S. EPA has been requiring (and ranking) stricter efficiency requirements for its computer equipment since 1992. Sweden inspects and certifies its personal computing equipment regarding ergonomics, energy usage, emissions, and hazardous substances. Electronic waste re-cycling requirements were issued in California in 2003. Is this the wave of the future, or are there other successes in the public sector that can be used as models for the rest of us?
|
| 4:15 pm |
Summary Session and Wrap-Up "The Green Thing....What Have We Learned, and What Must We Yet Learn"
|
| 5:00 pm | Adjourn |
Sponsor
For companies that serve the intended audience and also wish to learn from this innovative series, program sponsorship opportunities are available. Vendors participate through sponsorship.
Presenting Sponsors
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Program Sponsors
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Contact Information
Amanda Brahier
Program Manager
Executive Education
Fisher College
of Business
110 Pfahl Hall
280 West Woodruff Avenue
Columbus, OH
43210-1144
Phone: (614) 292-8575
Fax: (614) 292-6644
E-mail: brahier_2@fisher.osu.edu