Comment & Posting Response Protocol
As social technologies are utilized by organizations to allow participation/comments and people around the world become more familiar and comfortable communicating through social networking tools, Fisher recognizes that taking part in others' conversations and participating in social networks are decisions that need to be made on a case-by-case basis.
Evaluating items such as context, impact, resources, appropriateness, and value-gained case-by-case is required to determine the appropriate type of response or determining if a response is even warranted.
The question of who is responsible for responding to comments, postings, etc. can vary based on the type of communication, media outlet, or owner/moderator of an initiative/network.
When a response is decided as the most appropriate action, the Office of External Relations, Office of Information Technology Services, and/or the Office of the Dean will either provide and/or assist in providing an appropriate response based on the response protocol model. As part of the protocol process… where, when, and how to respond will also be determined
Because social media is… social… members of the Fisher community such as faculty, staff, and students participate in and use social media/networks. Fisher faculty and staff, as employees, represent Fisher in a variety of ways and emulate Fisher's high standards of excellence.
It is expected that faculty and staff take caution with responding and participating in social media and to keep insider information inside and not serve as the college's official spokesperson. It is okay for individuals to support the college in ways he or she feels compelled to do so, as certain topics are related to areas of expertise and/or careers.
At the same time, depending on the response, it may be socially acceptable to disclose the faculty or staff member's affiliation with OSU and Fisher College of Business. Many social media/networks allow for anonymous postings and responses, but through the response, it may be noticeable what type of person responded… honesty and disclosure are socially and ethically expected with social media.
Timing of a Response
There are many types of monitoring capabilities/tools and people who come across conversations, articles, and posts that mention Fisher College of Business. Depending on when a comment or post is found, the timing of the discovery may influence how fast the evaluation process takes place.