Web Marketing and Communications
Electronic communication vehicles work hand-in-hand with website content and print and traditional marketing channels, as part of an overall marketing strategy and within an organization's brand, communication style, and identity.
It is important that Fisher's brand and marketing key messages are used as foundation elements for the administration and operation of any social media or communication vehicle.
Key Benefits of Web Marketing
Increase the ability for users to find Fisher's website(s)
Enhance the user experience and the consistency of website content delivery tools
Connect and interact with Fisher's target audiences… tell the Fisher story!
- Support student recruitment efforts and transition of admitted students
- Showcase the expertise of Fisher's faculty and dissemination of knowledge
Save time and money by automating the delivery and centralizing the entry of content
- Communicate that Fisher relies on and takes donations to support education
Relieve stress on Fisher's network and web support systems