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Research: From Ideas to Impact

Fisher College of Business is home to thought leaders whose research provides highly-relevant, business-ready insights across industries and around the world.

Brand loyalty and the power of “deservingness”
September 18, 2014

A contest may say “no purchase is necessary” to win, but do we really believe that? According to research by Fisher’s Rebecca Walker Reczek, the answer is no.

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Conformance and experience: A win-win for hospitals, patients
June 5, 2014

Patient experience is fast becoming a key concern for health care facilities, and for good reason, say Fisher’s Claire Senot, Aravind Chandrasekaran and Peter Ward. Emphasizing patient experience and evidenced-based medicine can improve clinical outcomes such as readmission rates in hospitals.

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Financial fraud protection as simple as 1-2-3
May 23, 2014

Is there a cost-effective way to identify the financial reporting fraud such as the kind that brought down Enron and WorldCom? Research by Fisher’s Zahn Bozanic suggests so, providing a new way for regulators and investors to spot irregularities in financial statements faster and more efficiently than ever.

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News of online taxes an investor concern
April 23, 2014

Legislation that would force retailers to collect sales tax on online purchases might be seen as a boon for federal and state budgets, but what does news of these new taxes mean for investors? Research by Jeffrey Hoopes shows what effect this news has on online firms and their investors.

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Amazon and the cost of online sales tax
April 23, 2014

How does the implementation of an online sales tax affect customer spending? Itzhak Ben-David, Brian Baugh and Hoonsuk Park examine the effect of such a tax on online giant Amazon.

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Smooth moves can yield stability for companies and unions
January 27, 2014

Who benefits from income smoothing -- a company or its strong labor union? Fisher's Sophia Hamm examines how stabilizing measures like income smoothing can be mutually advantageous.

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What investors want to know -- and when
January 27, 2014

Fisher's Darren Roulstone explores how search engines like Google can reveal valuable data about the demand for investment information and ways companies can best disseminate that information.

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How to drive down supply costs and look good doing it
December 31, 2013

How can partnerships between companies and charitable causes become even more profitable? Fisher's Anil Arya (left) and Brian Mittendorf examine how cause marketing can help reduce supply costs.

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Coordinating TV and online advertising makes sense
November 20, 2013

Rather than viewing television and online advertising as separate marketing strategies, research by Mingyu (Max) Joo shows that coordinating the two can improve the efficiency of a brand’s search engine optimization campaign.

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Compliance means more than the law
November 20, 2013

Aside from complying with the law, research by Jennifer Altamuro (left), John Gray, and Haiwen (Helen) Zhang shows that instituting company-wide compliance measures can help improve performance and reduce costs and turnover.

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The $1 CEO: A great return on investment
November 19, 2013

Who has the potential to come out ahead when the CEO of a company slashes his or her salary to $1? Research by Sophia Hamm shows that everyone -- a company, its shareholders, and the CEO -- can benefit from such a move.

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When nationalism is a negative
October 7, 2013

Nationalism can – and does – affect competition in corporate acquisitions, according to research by
Isil Erel. A Chinese bid to buy Unocal in 2005 is just one example of the impact that nationalistic sentiments can have on the marketplace.

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When culture meets compliance
October 7, 2013

Language and culture may be synonymous to many. But to researchers John Gray (left) and Brett Massimino, there is a clear distinction between the two -- and that difference could cost a company in process compliance expenditures.

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Guarding against groupthink
October 7, 2013

Diversity can produce disagreement, but that’s not necessarily a bad thing according to research by Robert Lount. Groups with social diversity tend to capitalize on differences of opinion and make better decisions that like-minded ones.

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Private equity management: It's nothing personal
September 10, 2013

Can investment fund managers offer objective and effective advice for funds in which they have no stake? Yes, according to research by Berk A. Sensoy. A manager’s “skin in the game” isn’t a prerequisite for sound portfolio performance.

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Dealing with delays
September 10, 2013

Manufacturing delays are inevitable – supplies are delayed and customers change their minds. But attention to an organization’s information systems infrastructure can help prevent routine manufacturing and delivery disruptions, according to research by M. Johnny Rungtusanatham (left) and Jason Miller.

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A subprime solution
September 10, 2013

Future subprime mortgage catastrophes can be avoided if risky borrowers and/or risky mortgage contracts are identified early enough. Itzhak Ben-David’s research examines the ways predatory lending market activity can be cut in half.

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Personality traits and consumer competition
August 6, 2013

Opposites do attract -- marketplace aggression, that is. Research by Rebecca Walker Naylor found that personality differences or ambiguity among those in the marketplace lead to increased aggression, while similarities to other consumers lower marketplace competition.

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Transparent packaging: More than just a bag?
August 6, 2013

Research by Xiaoyan Deng into consumption patterns and food packaging found that what’s in the bag is just as important as what’s on the bag.

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Patient experience vs. clinical quality
August 6, 2013

Process management initiatives in hospital settings can mitigate and eventually eliminate the need to prioritize patient experience versus clinical care. Research by Ken Boyer (left), Claire Senot, and Aravind Chandrasekaran offers health care professionals a new way of looking at an age-old problem.

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