Allenby selected as prestigious ISMS Fellow

Published: 2014-06-30

Greg Allenby

Greg M. Allenby, Helen C. Kurtz Chair in Marketing, was elected to serve as an INFORMS Society for Marketing Science (ISMS) Fellow at the recent INFORMS Marketing Science Conference in Atlanta.

Fellows are selected based on contributions to the mission of ISMS: fostering the development, dissemination and implementation of knowledge in the field of marketing science through research, education, practice and service. Allenby was one of two Fellows elected this year.

In announcing the honor, the selection committee said that Allenby “pioneered the application of Bayesian statistics to marketing models, and his papers and cutting-edge book have made Bayesian estimation a must-have component of the modern marketing scientist’s toolkit. His 89 published papers focus fundamentally on models of consumer demand.”

“His work,” the committee continued, “is applied by leading companies in marketing analytics.”

In addition, Allenby was recognized for his service to ISMS, the American Marketing Association (AMA) and the American Statistical Association. He has served as an associate editor for Marketing Science, Management Science, Journal of Marketing Research, and Quantitative Marketing and Economics. Allenby also served as editor of Quantitative Marketing and Economics.

Allenby, a professor in the Department of Marketing and Logistics, is the recipient of numerous professional awards, including the INFORMS Long Term Impact Award in 2010 and the Charles Coolidge Parlin Marketing Research Award, given by the Parlin Board of Governors, an entity of the AMA and the American Marketing Association Foundation, in 2012.

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