Fisher launch school for strategic communications course
The Public Relations Society of America (PRSA) has selected The Ohio State University’s Fisher College of Business to participate in the national rollout of an MBA-level strategic communications course.
“One of the cornerstones of Fisher’s MBA education is corporate strategy,” said Senior Associate Dean Rao Unnava of Fisher College of Business. “In today’s age of 24-hour news cycles, social media and networks, we must offer courses that help students build corporate communications skills so they are better equipped to understand how strategic communications can be used to enhance and protect a firm’s reputation and foster brand trust and loyalty.”
The national roll-out builds upon PRSA’s pilot program at five schools, including the Tuck School of Business at Dartmouth and the Kellogg School of Business Management at Northwestern. PRSA announced three launch schools that will offer the course during the 2014-2015 academic year. The other launch schools include Syracuse University and University of St. Thomas.
“We are not only thrilled that these three launch schools have agreed to offer our course, but that this program is flourishing and growing,” said PRSA Chair and CEO, Mickey G. Nall, APR, Fellow PRSA and Managing Director, Ogilvy PR, Atlanta. “Communications is a vital part of any successful business; learning effective communications skills and strategies will benefit MBA students greatly in their future careers.”