Strategies for Communicating Your Authentic Message

Published: 2013-01-05

A brand is a conduit through which customers experience benefits and costs.  This session teaches strategic management of your most important brand… YOU!  This program is a part of Executive Education's Accelerated Certificates in Executive Specializations (ACES).

Program Participants Will Learn

Defining a Brand Promise and Perceived Value

Creating the Externally Facing Identity for Your Personal Brand

8 Laws of Personal Branding

Contact

Stefanie Freeman Program Manager Phone: 614.247.8088 Fax: 614.292.6644 Execedopen@fisher.osu.edu

Fisher College of Business Executive Education 110 Pfahl Hall 280 W. Woodruff Ave. Columbus, OH 43210-1144