Knowledge Link: Research news from Fisher College of Business
October 2007
  In this issue

Alutto leads AACSB task force on impact of business school research

Leone's research on referral advertising featured in Harvard Business Review

Camp named one of the nation’s top entrepreneurship professors

Outsourcing research by Fisher professor receives Decision Sciences Institute award

Ward, Lambert receive top
honors from academic peers

Max M. Fisher College of Business > The Ohio State University Fisher College of Business
Alutto leads AACSB task force on
impact of business school research

Joseph A. Alutto
An August report issued by the Association to Advance Collegiate Schools of Business, recommends an overhaul of the way schools organize, measure and communicate business research. That overhaul would also mean accreditation changes.

The Impact of Research task force was chaired by Joseph A. Alutto, the recently named Ohio State provost and executive vice president. Alutto, the former dean of Fisher College, along with 12 members that included Anthony J. Rucci, a faculty member in Fisher’s Department of Management and Human Resources, issued the report. The task force, which began work in February 2006, released a draft of the report to solicit comments and feedback from AACSB-accredited business schools.

During a September AACSB Continuous Improvement Conference in St. Louis, Alutto said the task force found that there was a widening gap between scholarly research and its relevance to management education and to practicing managers and their organizations.

"Research is now reflected in nearly everything business schools do, so we must find better ways to demonstrate the impact of our contributions to advancing management theory, practice and education," Alutto said. Read More»

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Leone's research on referral advertising
featured in Harvard Business Review

High-spending loyal consumers are traditionally the most coveted by corporations. However, new research in the October issue of Harvard Business Review by a Fisher professor shows that some customers who spend considerably less could be more valuable because of their vast social networks and their ability to to communicate their positive experiences with a company.

New research by Robert P. Leone, the Berry Chair of New Technologies, on the value of word-of-mouth referrals is featured in the October issue of Harvard Business Review.

Corporations have long relied on consumers word-of-mouth referrals to capture new customers. Firms that effectively identify customers who generate the most referrals could expand their revenue streams by millions of dollars annually, according to Robert P. Leone, the Berry Chair of New Technologies in Marketing and co-author of the study.

The study, conducted along with University of Connecticut marketing professor V. Kumar and doctoral student J. Andrew Petersen, is the first to track the value corporations gain from this unofficial sales force of satisfied customers. It also examined how companies build marketing campaigns to motivate customers to refer new customers.

Working with managers at a telecommunications firm and a financial services firm, the researchers polled a sampling of customers on their referral intentions and then tracked the consumerís actual spending and referral habits. Read More Ľ

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Camp named one of the nation’s top entrepreneurship professors Center for Entrepreneurship to participate in multi-year National Science Foundation Grant

A pair of publications has recognized S. Michael Camp, the academic director of the Center for Entrepreneurship and Fisher as among the nation's best for entrepreneurship education. In addition to the recent honors, Camp and the Center for Entrepreneurship will also benefit from a $600,000, multi-year grant awarded to The Ohio State University by the National Science Foundation.

Camp was recently named one of the nation’s top entrepreneurship professors by FORTUNE Small Business magazine, while Entrepreneurship Magazine and The Princeton Review ranked the undergraduate entrepreneurship program 25th in the nation in its fifth annual survey of programs.

FORTUNE Small Business magazine recognized Camp and 17 other professors as the nation’s best through a survey of colleagues, students and entrepreneurs in its first compilation of America’s Best Colleges for Entrepreneurs.

“In the relatively short time that Michael has led the Center for Entrepreneurship, he has fostered and nurtured the entrepreneurial spirit of many students not only in Fisher College but throughout Ohio State,” said Stephen L. Mangum, interim dean of Fisher College. “This recent recognition is a remarkable honor and is reflective of Michael’s passion for preparing innovative start up companies to succeed.” Read More »

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Outsourcing research by Fisher professor receives Decision Sciences Institute award
With the recent rash of recalls involving products outsourced by manufacturers, a study by a Fisher professor provides compelling empirical evidence that outsourcing can have a serious impact on the quality of goods.

John Gray
Studies exploring the practice by John Gray, assistant professor of operations in the Department of Management Sciences, received an award by the Decision Sciences Institute.

The institute’s 2007 Elwood S. Buffa Doctoral Dissertation Award was given to Gray for his dissertation, “Essays on Manufacturing Outsourcing.” Co-sponsored by McGraw-Hill/Irwin. The competition identifies and recognizes outstanding doctoral research in the development of theory or applications of the decision sciences.

In Gray’s three-essay dissertation, he addresses how key operations characteristics and strategies related to cost, quality and learning rate affect outsourcing decisions.
Read More »

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Ward, Lambert receive top
honors from academic peers

Dr. Lloyd H. Muller (left), CPL, President, SOLE - The International Society of Logistics, presents the society's 2007 Eccles Medal to Douglas M. Lambert, the Raymond E. Mason Chair in Transportation and Logistics and director of the Global Supply Chain Forum.

Douglas M. Lambert, the Raymond E. Mason Chair in Transportation and Logistics and director of the Global Supply Chain Forum, and Peter Ward, the Richard M. Ross Chair in Management and chair of Fisher’s Management Sciences Department, both received the highest honors from scholars in their fields.

SOLE, the International Society of Logistics awarded Lambert the Eccles Medal at the society’s 42nd Annual International Logistics Conference and Exposition held on Aug. 23.

The Eccles Medal was established in honor of the late Admiral Henry Eccles, one of the most highly respected logisticians of the 20th century. SOLE presents this award to recognize outstanding achievements in the development or administration of logistics education and research.

Peter Ward
SOLE is a non-profit international professional society composed of individuals organized to enhance the art and science of logistics technology, education and management.

The Academy of Management selected Ward, co-director of Fisher's Center for Operational Excellence, its Operations Management Scholar Award for 2007. Ward received his award on Aug. 6 at the Academy of Management’s annual meeting in Philadelphia.

The Academy of Management is a leading professional association for scholars dedicated to creating and disseminating knowledge about management and organizations. Each year, the academy’s Operations Management Division selects one of its members to receive the award for outstanding scholarship in the field.

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News Briefs

Lewicki appointed
to professorship

The Ohio State University trustees approved the appointment of Roy Lewicki to the Irving Abramowitz Memorial Professorship effective Oct. 1, 2007. Lewicki, a professor of management and human resources, was appointed to a five-year term.

“Roy is internationally known for his research in negotiations and has authored and co-authored several leading textbooks and research volumes in this field,” said Stephen L. Mangum, interim dean of Fisher College. “Roy is also an accomplished teacher. The student wait-list begins forming the moment his name is attached to a course.”

In recent years, Lewicki has worked on the college’s curricular efforts related to ethics and values based leadership. He most recently was recognized by the National Science Foundation for serving on an advisory panel for the Program in Decision, Risk and Management Sciences.

Fisher In the News

René Stulz, Everett D. Reese Chair of Banking and Monetary Economics, was quoted in an Aug. 26 The New York Times article on the effect one hedge fund can have on the performance of other hedge funds.

Stulz told the paper his new research found that when one hedge fund goes bad it can cause losses for many similar funds and also disrupt the broader financial markets.

Ingrid Werner, the Martin and Andrew Murrer Professor of Finance, was quoted in an Aug. 14 The Wall Street Journal article on the reaction of traders following the elimination of short-sale regulations.

Werner, who studied the issues as a member of an SEC panel, told the paper short-sales should only have an impact on price movements for less than an hour and not an entire day.

Paul Weinstock, senior finance lecturer, was recognized by as one of 21 professors nationally recognized as student’s choice for favorite business school professors.

Weinstock was touted for his unconventional ways of relating material to his students, which includes bursting into songs. Read the entire feature online at

Michael Camp, academic director of the Center for Entrepreneurship, was quoted in the Cleveland Plain Dealer, Columbus Business First, The Youngstown Vindicator and The Lantern for his study on venture capital and seed funding in Ohio from 2002-06.

In his report presented at the Ohio Capital Fund’s Seed and Early Stage Summit, Camp said the funding opportunities were tremendous, but additional investments are needed to establish and expand operations and create high-paying jobs to bolster the state’s economy.

Oded Shenkar, Ford Motor Company Chair in Global Business Management, was quoted in a Sept. 22 Chicago Tribune article on Mattel’s apology to the Chinese government for lead paint tainted toys.

Shenkar said even though the toy manufacturer’s apology is remarkable, it was necessary because large U.S. corporations are very dependent on the Chinese government to successfully carry out its operations.

Karl Diether, assistant professor of finance, was quoted in a Sept. 10 Investment News article on a connection between stock market volatility this summer and SEC rule change that makes it easier for traders to sell stocks short.

Diether told the paper short sales had minimal effects on the market when the SEC suspended the uptick rule during its pilot program.

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