Marketing students present brand campaign ideas to Ohio State's senior leadership

Members of the Gordon Geeks team present their "Brand OSU" marketing campaign to David Hoover, assistant vice president for marketing at Ohio State; Tom Katzenmeyer, Ohio State's senior vice president for communications; and E. Gordon Gee, the university's president.
The course was like a Marine Corps boot camp—grueling hours of tough and challenging exercises. The professor was compared to a brutal and unrelenting drill sergeant pushing his young charges to their limits.
However, "it was the best class of my entire Ohio State career," said senior Kyle Girardi of the marketing course Promotional Strategy. Those sentiments were echoed by several of Girardi's classmates.
"This class pushed me in ways I never expected," said Katy Edwards, a third-year student graduating this spring. "This class really challenged me and made me expand my way of thinking."
Edwards and Girardi, in describing Matta's course, said it was the very embodiment of "action-based and experiential learning." In addition to standard coursework, the students were required to participate in a "live" team project. "This class combined very informative class room teachings and it also allowed me to apply what I was learning while I was learning it," said DeGerald L. Edwards, a teammate of Katy, but no relation. Read
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Wilk's research examines the impact of worker mood at start of the workday on overall productivity
A new study of telephone customer service representatives shows just how important it is for employees to start the workday in a good mood.
Researchers found that employees' moods when they clocked in tended to affect how they felt the rest of the day. Early mood was linked to their perceptions of customers and to how they reacted to customers' moods.
And most importantly to managers, employee mood had a clear impact on performance, including both how much work employees did and how well they did it.
And most importantly to managers, employee mood had a clear impact on performance, including both how much work employees did and how well they did it."We saw that employees could get into these negative spirals where they started the day in a bad mood and just got worse over the course of the day," said Steffanie Wilk, associate professor of management and human resources at Fisher. Read
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Colon wins of Coykendale Max Staff Leadership Award

Instructional technology specialist Roberto Colon (center) poses with Dean Chris Poon and his manager Eva Bradshaw after winning the Coykendale MAX Staff Leadership Award.
Calling him the man who works eight-days a week, Dean Christine Poon awarded Roberto Colon, the Coykendale MAX Staff Leadership Award at the spring quarter staff meeting on April 21.
Undergraduates take first-place in Duff & Phelps case competitions in New York City

Duff & Phelps CEO Noah Gottdiener (center) with member of Fisher's winning team (from left to right) Chris DiYanni, Zach Messenger, John Weiler and team advisor Sergey Chernenko
The undergraduate team of Chris DiYanni, Zachary Messenger and John Weiler won the Duff & Phelps' YOUniversity Deal Challenge in New York City. The April 14 event was sponsored by Duff & Phelps, a leading global provider of financial advisory and investment banking services.
The competition challenged students from schools across the country to solve a complex business problem in the areas of mergers and acquisitions advisory, transaction opinions, dispute consulting and valuation advisory. The team was presented with a scholarship award of $15,000.
"As the world's financial system continues to recover from the recent crisis, it is important that current business leaders and the next generation of professionals appreciate the importance of transparency and accountability," said Noah Gottdiener, chief executive officer of Duff & Phelps. Read
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Logistics students win Broad Supply Chain Challenge

Fisher's winning team the Broad Supply Chain Challenge (front row from left to right) Scott Tsai, Michael Brechter, Matt Farr and Brent Hackworth.
A team of Fisher undergraduate logistics students captured first place at the Broad Supply Chain Challenge held April 7-8, 2011 at Michigan State University's Broad College of Business.
Fisher undergraduate logistics students Scott Tsai, Michael Brechter, Matt Farr and Brent Hackworth competed against teams from 16 other institutions from the United States and Canada to work through a supply chain simulation developed at MSU in cooperation with major corporations like Chrysler, Dow Chemical, EDS, Flextronics, Ford, General Motors, IBM and Motorola.
The Broad Supply Chain Challenge is a supply chain simulation game where teams compete to improve operations as measured by Key Performance Indicators such as: revenue, financial contribution, demand fulfillment and inventory turns.
The team was coached by John Saldanha, assistant professor of logistics.
Fisher People: Devin Henderson
Title: Academic Program Coordinator, Department of Marketing and Logisitics
Hobbies: "I'm an avid reader, so I spend a lot of time doing that. I also enjoy cooking and recently started running "
Fisher Lure: "The people here have been fantastic. I started about four months ago and everyone's been helpful and friendly." |
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