For Students, Faculty, and Staff

Fisher College of 

Dean Christine Poon welcomes Ohio Gov.-elect John Kasich (center) and Mark Kvamme, (right) interim director of the Ohio Department of Development, to Fisher.

Jan. 14, 2011

In This Issue

Gov.-elect Kasich holds press conference at Fisher

Class project video starring football player receives more than 100,000 views on YouTube

Marketing research examines consumers' color choices, combinations

Fisher News Video: Fisher Professional Services Global Summer Program

Fisher People: Roberto Colon

News Briefs

Faculty, staff athletes needed for Fisher Winter Games

Contact ITS Helpdesk to upgrade office computers to Windows 7


Fisher In The News

ABC News/Money

The Columbus Dispatch

Dayton Business Journal

San Jose Mercury News

Oded Shenkar: The Columbus Dispatch

Steve Mangum: Lancaster Eagle Gazette


Upcoming Events

Jan. 18, 2011
Cullman Executive Luncheon Series: Joe DeLoss, FreshBox Catering

Jan. 19, 2011
Fisher Real Estate Society: Bill Avoli, vice president, RockBridge Capital

MBA Mentor Program Opening Reception

Jan. 26, 2011
Fisher Entrepreneurship Association: Rich Langdale, founder of Digital Storage

Jan. 27, 2011
Black MBA Association Soul Food dinner

Jan. 28, 2011
Fisher Winter Games

Fisher Follies Winter Auction

FisherOSU on Facebook

Gov.-elect Kasich holds press conference at Fisher

camp, kasich, kvamme

Mark Kvamme, interim director of the Ohio Department of Development, answers student questions as Michael Camp (left) and Gov.-elect John Kasich listen. To view a slideshow of the event, click the arrow above.

Fisher entrepreneurship students were given the first opportunity to pose questions to Ohio’s newly appointed head of business and job development, Silicon Valley venture capitalist Mark Kvamme, during a press conference held by Ohio Governor-elect John Kasich at Fisher.

Gov.-elect Kasich chose Michael Camp’s TEC Academy’s entrepreneurship and commercialization class in Gerlach Hall as the setting for the press conference announcing his latest administration appointment on Friday, Jan. 7. Kasich introduced Kvamme, a partner at Sequoia Ca qpital in Menlo Park, Calif., to Fisher students, their executive mentors and Ohio Statehouse reporters covering the event.
Kvamme was appointed interim director for the Ohio Department of Development. He is charged with taking the Ohio Department of Development private and launching a new nonprofit, JobsOhio.

Class project video starring football player receives more than 100,000 views on YouTube

Dane Sanzenbacher, fellow football team mates and Coach Jim Tressel are featured in video promoting organ donation. Click arrow above to watch entire video.

With the star power of Buckeye football player Dane Sanzenbacher and attention from national media, a YouTube video that started out as a class project has become a viral hit and also a contender in the national collegiate video competition sponsored by the American Marketing Association (AMA).

Undergraduate students in Patricia West's consumer behavior class worked with the local AMA chapter and Lifeline of Ohio during the autumn quarter to create awareness for becoming an organ donor. West said four teams in her class produced videos or used social media to get the word out or hosted an event with Lifeline in conjunction with the Beat Michigan Blood Drive.

The team of Sanzenbacher, Melissa McGhee, Tyler Kunkle, Teryn Wessel, Mallory Malec and Makaela Banks chose to do a video spoofing the LeBron James Nike television advertisement about his "big decision." The video, posted on YouTube, has received more than 100,000 views.  Read More >>

Marketing research examines consumers' color choices, combinations

Xiaoyan DengMost people like to play it safe when combining colors for an article of clothing or outfit, a new study suggests.

When consumers were asked to choose colors for seven different parts of an athletic shoe, they tended to pick identical or similar colors for nearly every element. They usually avoided contrasting or even moderately different color combinations.

This is one of the first studies to show how consumers would choose to combine colors in a realistic shopping situation, said Xiaoyan Deng (pictured right), lead author of the study and assistant professor of marketing at Ohio State University's Fisher.

Fisher News Video: Student consultants land top assignments in FPS Global Summer Program

FPS presentation

Undergraduate and MBA students in Fisher Professional Services discuss their Global Summer Program consulting assignments in Hong Kong and Ireland. The students worked at companies such as Merrill-Lynch, Microsoft and Limited Brands. Click the arrow above to view the video.

Fisher People: Roberto Colon

Title: Instructional Technology Specialist, Information Technology Services

Hobbies: "I'm a technology 'dork' as my wife puts it. Anything related to audio, video, and computers I'm either reading about or trying to take apart and manipulate. Huge sports fan; especially the Buckeyes, Indians and Browns. I'm a big music buff. My favorite bands include Phish, Radiohead, Pearl Jam and The Talking Heads. I love watching a great sci-fi/action movie. However, nothing beats spending time with my wife Laurie and two-year-old son Tyler. "

Fisher Lure: "It's a big challenge keeping pace with technology trends and developments and choosing the best resources that meet expectations for the Fisher community. I'm very proud and appreciative to be a part of the Fisher family."

roberto colon

Fisher News is published bi-weekly throughout the academic year. To submit story ideas, use the online news submission form. The deadline for story submissions is 5 p.m. the Friday before the upcoming issue.

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