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Fisher
MBAs traveled to Nebraska on Thursday, Feb. 19
to meet Warren Buffett and tour
Berkshire-Hathaway businesses. Fisher
MBAs presented Buffett with an original
caricature (above) created by local artist Kory
Hubbell to express their appreciation to the
business leader for hosting the
meeting. |
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Study demonstrates
the power of touch in consumer decisions
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 Consumers are often told
that if they break an item, they buy it. But a
new study suggests that if they just touch an
item for more than a few seconds, they may also
end up buying it.
The researchers tested
how touching an item before buying affects how
much they are willing to pay for an item. A
simple experiment with an inexpensive coffee mug
revealed that in many cases, simply touching the
coffee mug for a few seconds created an
attachment that led people to pay more for the
item.
The results, which were published
recently in the journal Judgment and
Decision Making, found that people become
personally attached to the mug within the first
30 seconds of contact.
Waleed
Muhanna, (pictured) an associate
professor of management information systems at
Fisher, was a co-author of the study with
James Wolf, who obtained his
PhD at Fisher and is now an assistant professor
of information systems at Illinois State
University professor and Hal
Arkes, who is OSU professor emeritus of
psychology.
Previous research had
documented that many people begin to feel
ownership of an item long before they actually
acquire it. But this is the first study to
demonstrate that strong feelings of ownership
can begin in as little as 30 seconds after
initial contact, said Wolf, who began this study
while working on his doctorate in accounting and
MIS at Fisher. Read
More>>
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René Stulz receives
2008 Risk Manager of the Year Award from
professional association
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 The Global
Association of Risk Professionals awarded the
Association’s 2008 Risk Manager of the Year
Award to René M. Stulz
(pictured right), the Everett
D. Reese Chair of Banking and Monetary Economics
at Fisher.
Stulz was honored during the
Association’s 10th Annual Risk Management
Convention & Exhibition on Feb. 10
at the
New York Marriott Marquis in New York
City.
Richard Apostolik,
Global Association of Risk Professionals
President and CEO, said, “The Risk Manager of
the Year Award was established in 1997 by the
Association to recognize the outstanding
contributions and positive impact made by
individuals, or organizations, to the financial
risk management profession.
" We are
delighted to name Dr. Stulz as our Risk Manager
of the Year in recognition of his many years of
contributions to risk management through his
extensive work in academia, as well as a
lecturer, author, consultant and an Association
trustee. We are grateful for his dedication and
commitment to furthering the role of risk
management; particularly at this time of
dramatic evolution within the industry.”
Read
More>> |
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Two Executive
Education custom programs for Fortune 500
company honored for innovation
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Neeli
Bendapudi, professor of marketing, leads an Executive Education class for
Textron.
Two Executive Education
custom programs for Textron, developed in
partnership by the company and Fisher, were
recognized as 2008 Learning Leaders.
The
international recognition program, sponsored by
ELearning! magazine and Bersin &
Associates, honors innovative corporate
education courses that address business
challenges.
Fisher’s Executive Education
program was the only university identified as a
partner of the 16 companies that received honors
for corporate training. An article about the
awards is available on ELearning's
Web site.
Textron, a multi-industry
company with a portfolio of brands that include
Bell Helicopter, Cessna Aircraft and E-Z-GO, was
named as a 2008 Learning Leader for Operational
Excellence and for Leadership Development
Excellence.
The Materials Excellence
program, a comprehensive development program for
manufacturing leaders, was developed in
conjunction with Fisher’s Executive Education to
teach all disciplines of integrated supply
chain.
“The program delivered very high
return-on-investment including reduced inventory
costs and increased quality. The program is a
model for career and leadership development in a
single functional discipline,” the magazine
reported. Read
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Undergraduate
students recognize faculty, staff at annual
awards mixer
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 Kim
Copeland Bader, academic counselor, chats with
Pat Beebe an Honors Cohort student, at the
Undergraduate Student, Staff and Faculty mixer
on Feb. 19 at the Blackwell Inn.
Six
faculty and staff members were honored for their
work at the annual Undergraduate Student, Staff
and Faculty Mixer on Feb. 19 at the Blackwell
Inn. The event was organized by the
Undergraduate Business Council.
Interim
Dean Stephen L. Mangum
presented each honoree with a plaque. The
winners were selected for the awards through a
combination of faculty and staff nominations and
student evaluations.
Two
staffers received honors this year. Jill
O’Neill, program coordinator for the
Undergraduate Programs, and Stephen
Moore, Fisher’s assistant director of
facilities, were presented with the excellence
in undergraduate service award. Teaching awards
were given to Sharon James,
Rudi
Fahlenbrach and
Jennifer Altamuro.
The
council also presented their annual student
award. Michael
Lepare, a senior majoring in
finance, received the Jason Gervais Award in
recognition for being the top finance student in
the honors program. The award is given in the
memory of Jason Gervais, an
Honors Cohort student, who died in a tragic
accident in 2002 while he was a student at
Fisher.
A special honor was also given to Jay Yutzey for his commitment and support to undergraduate students during his career at Fisher. Read
More>>
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MBAs selected
to compete in marketing case competition at Wake
Forest
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Fisher
was one of eight teams selected from 96 business
schools that applied to participate in the Wake
Forest MBA Marketing Summit held Feb.
6-7.
Second-year MBA students
Arvind Sharma, Aubrey
Yuzva, Ben
Hummel, Aysu
Katun and Lisa Newland
represented Fisher at the competition. The team
was coached by Marc Ankerman,
lecturer in management and human resources, and
Larry Robinson, a senior
lecturer in marketing and logistics.
With
a $50,000 grand prize, Wake Forest Babcock School
of Management billed the event as offering one
of "the biggest MBA marketing case competition
prizes in the country."
The competition,
sponsored by PepsiCo, pits MBA programs in an
intense 36-hour competition to solve a strategic
marketing challenge. A highlight of the weekend
was Friday’s night conversation between
PepsiCo’s Chairman and CEO Indra
Nooyi and CNBC news anchor
Maria Bartiromo in front of
more than 1,000 in Wake Forest University’s Wait
Chapel, according to Hummel.
University
of Virginia’s Darden School of Business won the
$50,000 grand prize. Notre Dame’s Mendoza
College of Business finished second in the
competition with the Haas School of Business
from the University of California-Berkeley
coming in third. |
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Fisher People:
Caroline Chao
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Title:
Coordinator, Graduate Programs
Office
Hobbies: "I enjoy
a variety of things! Outside of work, I spend a
lot of my time at the ice rink. I figure skate
and coach skating at the Chiller Ice Rinks. I
also coach and referee lacrosse. I love dance,
the theater, the symphony, and traveling. I
adore almost anything Disney. Most of all, I
love to eat."
FisherLure:
"I think Fisher is the perfect fit for
me. I had such a great time here as an undergrad
and after going to the 'real world,' all I
wanted to do was come back. Lucky for me, David W. Smith remembered me
from his Marketing course and knew that I belong
here. I have the absolute best co-workers in the
world; we support each other like a family would
and we are always smiling."
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