CIBER Case Challenge draws 16 teams from around the world

One organizer for the fifth annual CIBER Case Challenge lauded the event a thrilling experience as Europe, Asia and the Americas were all represented on Oct. 28-31 on the Fisher campus.

“While I've always believed myself to be globally-minded, my appreciation has been renewed, thanks to the amazing experience of hosting 16 teams of the brightest students from around the country and the world, all here on the Fisher campus,” said Eric Bond, a double major in transportation and logistics and international business.

Hosted by Fisher’s International Programs Office and Center for International Business Education and Research (CIBER), the business case competition is organized by Fisher undergraduate students in coordination with faculty and staff. The event was managed by undergraduate co-chairs Bond and Josh Benedikt and a host of student volunteers.

Winners of this year's competition are: first place, Singapore Management University, second-place went to Washington University; Quebec, Canada’s Concordia University was third and in fourth-place Audencia Ecole de Management of Nantes, France.

Beauty Avenues, a Limited Brands company, was the main corporate sponsor. The company also provided the case for the event and Limited Brands senior executives served as judges during the final round. Students grappled with a challenge by the company to broaden the international reach for its consumer beauty and personal products brands.

The 16 teams, each with four students, had 24 hours to analyze the case and prepare a solution for presentation judged by a panel of multinational corporate executives from the Central Ohio region and faculty from Fisher. Additional corporate sponsors included Honda, Graphic Awards, Dominos Pizza and Coca-Cola.

“I had a great time working with Eric and the CIBER/IPO staff to make the case challenge a success,” Benedikt said. “I think that interacting with the participants has not only broadened my international perspective, but my U.S. and North American perspectives as well.”