FISHER NEWS November 30, 2007
  In this issue

Autumn quarter graduate commencement activities set

OSU beats Michigan in nationally televised business competition

MBA students head to Beijing for East-West Case Competition

SAC replacing annual holiday drive with Hope in Giving campaign next year

Fisher People: Kevin Givler

Max M. Fisher College of Business > The Ohio State University Fisher College of Business
Autumn quarter graduate
commencement activities set

Ceremonies will be held over the next week for graduating part-time MBA and Master of Accounting (MAcc) degree candidates.

Twenty nine part-time MBA candidates will have their degrees conferred during the Part-Time MBA Graduation Ceremony at 6 p.m. on Dec.7 at the Fawcett Center. Eight graduating MAcc students will be recognized at 6 p.m. on Nov. 30 at the Fawcett Center during the program’s autumn quarter reception.

Albert Sawaya III
Karen Hopper Wruck
Phillip R. Smith, the managing partner of KPMG’s Columbus office, will address the graduating students at the MAcc reception. Fisher College of Business Acting Dean Stephen L. Mangum will deliver the commencement address at the part-time MBA ceremony. Also at the ceremony, Albert Sawaya III, Alumni Board member and entrepreneur, will talk to the graduating students about staying connected with the college as they continue on in their career paths.

Select graduating part-time students will also be honored for their scholarly achievements, performance in case competitions and service to the college.

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OSU beats Michigan in nationally
televised business competition

Quad Squads
Faraz Khan (right) presents a portion of the Fisher team's marketing plan to Ford Motor Co. executives during the finale of the mtvU show "Quad Squads." The Fisher team defeated four students from the University of Michigan in the nationally televised cable show. (Photo courtesy of mtvU)

The football field is not the only place where the Buckeyes triumphed over the Wolverines. On the nationally televised cable show, mtvU “Quad Squads,” a team of Fisher students gave the University of Michigan’s Ross School of Business team a lesson on how to execute a winning marketing strategy.

Executives from Michigan-based Ford Motor Co., the corporate sponsor that challenged the rival schools to come up with a successful promotional event and marketing plan for its 2008 Focus automobile, hailed the Ohio State students as the victors in this contest.

Over an eight-week period beginning in September, an mtvU camera crew filmed the work of the four Fisher students for the four-part series. The conclusion aired on Nov. 27 with both teams presenting their plans and the results of promotional events to Ford and advertising executives at company headquarters in Dearborn, Mich.

“The things I will remember the most are the friendships I made, the long hours our team put in, the event we put on and, of course, the amazing feeling of beating Michigan,” said one of the team members, Jessica Kleinman, a senior in marketing and international business. Read More»

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MBA students head to Beijing
for East-West Case Competition

Two first-year and two second-year MBA students will represent Fisher and the United States Jan. 4 and 5 at the 2008 East-West MBA All-Star Case Challenge, hosted by Cheung Kong Graduate School of Business in Beijing. Fisher is among six business schools from the U.S. that will compete in China as an individual team.

Each school’s team will present its strategy to a panel of judges comprised of executives from Tsingtao beer, then the teams will be mixed up to form new teams. The new teams, comprised of members from U.S. and Asian schools, will be given additional information about the case and have 24 hours to develop a new, collaborative strategy.

First-year MBAs Mandi Stowers and Ben Hummel, and second year MBAs Jamie Levine and Christina Deitch are on the Fisher team. The team is being accompanied and coached by Kewei Hou, assistant professor of finance, and Marc Ankerman, a senior lecturer in management and human resources.

The corporate sponsor will pose a business case for Tsingtao beer that will solicit Eastern and Western perspectives for North American marketing strategies. Teams will receive the case on Dec. 1 to allow for market research, data collection and opportunity to fully develop marketing strategies for their presentations in Beijing.

Individual school competition will take place on Jan. 4 and the mixed team round will be held on Jan. 5. The teams as well as individual presenters will be competing for more than $8,000 in prize money.

Other schools representing the U.S. are University of Washington in Seattle, University of Virginia’s Darden School of Business, University of Chicago Graduate School of Business, Duke’s Fuqua School of Business, Carnegie Mellon’s Tepper School of Business, according to competition organizers. Asian schools confirmed for the event include National University of Singapore, Tsinghua University and competition host Cheung Kong. The competition is expected to be televised nationally on China Central Television.

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SAC replacing annual holiday drive
with Hope in Giving campaign next year

With the Bucks for Charity campaign in the home stretch, the Staff Advisory Committee (SAC) has delayed its annual holiday drive until the beginning of the next year. SAC will hold its Hope in Giving campaign from Jan. 7-18, but they need help before it starts.

Staff and faculty will have the opportunity to choose the three charities that will benefit from the campaign. Voting will take place through the SAC Web site from Dec. 3-7 to determine which of the 19 nominated charities will benefit from the campaign.

SAC is also offering an opportunity to park behind Fisher Hall on Neil Avenue for one week in January. By participating in the Bucks for Charity campaign, one faculty or staff member could win a week of curbside parking next to Fisher Hall from Jan. 7-11.
Participants will be automatically entered in the drawing.

Faculty and staff members also have a chance to win a pizza lunch party for their department. If a department achieves 100 percent participation in this year’s Bucks for Charity campaign they will be eligible for the free lunch.

To participate, faculty and staff must complete a pledge card and turn it in to department coordinators or to Jay Yutzey in the Undergraduate Programs Office. The Bucks for Charity campaign runs through Dec. 7. More information is available through the Buck’s for Charity Web site.

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Fisher People: Kevin Givler
Title: Director of Educational Technologies

Interests/Hobbies : "In my spare time away from Fisher, I enjoy wrenching on my classic Mopar automobiles, tropical fish breeding, raising two African Basenji dogs and the occasional opportunity to consult on high technology projects beyond the university setting."

FisherLure: "I enjoy working with the talented faculty and staff here at the college and the challenge of keeping Fisher classroom technology and Distance Education delivery ahead of the competition."

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Calendar of Events

Jan. 16
Jane Valentic,
executive vice president of marketing for the Scotts-Miracle Gro Co., will be the featured speaker at the Cullman Executive Luncheon Series from 12:30 to 1:15 p.m. in 161 Gerlach Hall. More information is available online at Leadership & Professional Development HUB.

Feb. 29 – March 2
The fourth annual Key Bank/OSU Minority MBA Student Case Competition will be held in Cleveland. The competition allows students to hone their communication and team-building skills while learning from executives who serve as judges and moderators.

The Key Foundation along with Fisher’s Office of Minority Student Services supervise the selection of a contemporary and original case topic that addresses business issues with diversity implications at either a national or international level.

April 10-12
Teams of first-year MBA students from Big Ten conference schools will go head-to-head in the 16th annual Big Ten MBA Case Competition held at Fisher.

Teams will analyze a complex business case, identify the company’s challenge and present their recommendations to a panel of industry and academic experts.

News Briefs

Deadline for global research awards Jan. 4
CIBER will award Global Competence Awards to Fisher faculty and doctoral students who propose to produce new or expanded international research during the 2007-08 academic year.

The purpose of the Global Competence Awards is to increase depth and broaden expertise in all disciplines as they relate to issues encountered in international business. This year, awards will encourage research resulting in publications or working papers to be submitted to CIBER for a faculty colloquium in September 2008. Research pertaining to global knowledge management is especially sought.

Monetary awards could range from $2,000-10,000, depending upon the scope of research. All 2007-2008 Global Competence Award grants must be expended before Aug. 31, 2008. For more information or applications, contact Melissa Torres, director of International Programs Office/CIBER at 688-4381 or at

Part-time MBA
program re-named

Ohio State’s Council of Academic Affairs approved changing the name of the part-time track of Fisher’s MBA program to the Working Professional Track at its Nov. 28 meeting.

“The new name—Fisher MBA-Working Professional Track—better reflects both the caliber of students in the program and the rigorous nature of their academic experience,” said Karen Hopper Wruck, associate dean for MBA programs.

Robiskie named to ESPN Academic All-America football team
For the second straight year, a Fisher student has been named to ESPN The Magazine’s Academic All-America football team.

Ohio State wide receiver Brian Robiskie was tabbed as a first team Academic All-American selection by ESPN The Magazine and the College Sports Information Directors of America.

Robiskie, a junior majoring in marketing and a starting wide receiver for the Ohio State football team, holds a 3.5 GPA.

To be eligible, a student-athlete must be a varsity starter or key reserve, maintain at least a 3.2 cumulative GPA and reached sophomore athletic or academic standing.

Winter quarter starts with Monday classes
on Friday

Classes for the upcoming winter quarter will begin on Thursday, Jan. 3, while classes on Friday, Jan. 4, will follow the normal Monday schedule.

• Thursday, Jan. 3: Attend Thursday classes.
• Friday, Jan. 4: Attend Monday schedule of classes, including evening classes. Friday classes will not be held
• Monday, Jan. 7: Resume regular class schedule

Since winter quarter is shorter than usual, this accommodation is being made to compensate for the Dr. Martin Luther King Jr. holiday. Additional information is available through the University Registrar’s Web site.

News Briefs

W.C. Benton, professor of operations and systems management, was quoted in a Nov. 29 Associated Press article on the shifting of $46.7 billion worth of retiree health care costs from General Motors to the United Auto Workers.

Benton told the news service that the nonprofit UAW will have to quickly learn the nuances of health-care finance or they risk being manipulated by more savvy insurance companies and health-care providers.

Ken Gold, director of the Center for Real Estate Education and Research, was quoted in a Nov. 23 Columbus Business First article regarding his recent appointment.

Gold told the paper he plans to transform the center into an active research and education source for students.

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