FISHER NEWS November 16, 2007
  In this issue

BusinessWeek gives three Fisher programs top ratings

Honors Cohorts organize Honda promotional event for marketing class project

Fisher teams take first and second place in Get Green Case Competition

Fisher’s accounting programs recognized by Public Accounting Report

Fisher People: Gretchen Gombos

Go Bucks! Beat Michigan
Fisher College of Business
BusinessWeek gives three Fisher
programs top ratings

The Executive MBA, Executive Education’s custom program and the part-time MBA program at the Fisher College of Business were recognized for their excellence by BusinessWeek magazine. The Executive MBA (EMBA) program ranked 14th, the part-time MBA placed 21st and the custom program offered by Executive Education ranked 19th in the magazine’s international rankings announced on Nov. 3.

Respondents to the survey said Fisher’s Executive MBA’s “solid faculty and experienced students are pluses,” BusinessWeek reported. Part-time MBA students told BusinessWeek: (the) “academically rigorous program puts students through their paces.” Fisher’s part-time program ranked 8th for academic quality among the 30 business schools listed. This was the first year BusinessWeek ranked part-time MBA programs.

“Managers and working professionals have incredible challenges and demands. Subsequently, they require programs that are flexible, innovative and will help them achieve their career goals and business objectives,” said Stephen L. Mangum, Fisher interim dean. “A fundamental principle in our program designs is creating learning experiences that ensure students acquire the most applicable skills necessary to be successful in today’s dynamic global business environment.”

BusinessWeek’s biennial rankings were developed by polling students, recent graduates and program directors worldwide. Boston-based Cambria Consulting Inc. helped BusinessWeek conduct the survey. Students and graduates were surveyed on various measures, including teaching quality, career services and curriculum. Program directors were asked to list their top 10 programs overall. Tuition and enrollment data were provided by the schools. The survey asked graduates and students a range of questions on their experiences from the quality of teaching to the caliber of their classmates. Their answers to specific questions were awarded letter grades for teaching, curriculum and support.

The Fisher College of Business Part-time MBA program gives students the best of all worlds. Part-time students have access to the same core courses, world-class faculty and extra-curricular activities offered to full-time MBA students. With a flexible schedule that allow candidates to take up to five years, part-time students pursue their degree in a small-class setting with the ability to leverage the vast resources of Ohio State.

The Executive MBA program is taught by internationally recognized faculty with strong ties to the business world, who expertly create a learning experience that is applicable to students’ immediate on-the-job challenges. In each of the five learning modules, faculty coordinate materials to integrate subjects, so that multiple perspectives inform a practical discussion. Each class selects a topic for their integrative course during the last module.

Executive Education’s Custom Program works directly with companies to customize content and format of programs to target different levels of employees. Customized programs create a think-tank environment within the company that increases knowledge and sparks creativity.

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Honors Cohorts organize Honda promotional event for marketing class project
Honors Cohort class member Bijai Patel points out new features on the redesigned 2008 Honda Accord Coupe.

The Honors Cohort marketing class is working in collaboration with Honda and its Chicago advertising agency, RPA, in a class project to promote the carmaker’s redesigned 2008 Honda Accord Coupe.

The cohorts’ quarter-long project culminated with the “Ultimate Tailgate” party on the Wexner Center Plaza on Tuesday, Nov. 13. Students organized the event to display and demonstrate the features of the new Honda Accord Coupe.

“The estimate is that about 1,000 people came to the event,” said Denise Vendeland, one of the students in the Honors Cohort class who organized the event. “Our objective was to increase the awareness and I think we did that.”

The class secured three Accords for the event on the plaza to demonstrate the features of the 2008 model. Event participants who came to check out the car were eligible to participate in a raffle of more than $1,000 worth of prizes, including tickets to the OSU-Michigan football game on Saturday, Nov. 19. The interactive raffle required entrants to sit in the new car. Other tailgate activities included cornhole games, football toss and speed-eating contests.

“The students have learned the art of putting together a promotional strategy while working with a real life project,” Rao Unnava, associate dean of Fisher’s undergraduate program and the W. Arthur Cullman Professor of Marketing. “The strategy was based on research conducted on campus, and after the event the Honors Cohort class will measure the results of the promotion.”

“This project took over my life and it gave me great experience in pulling together a major event and teamwork, “said Natalia Vargas, another student and event organizer. “We had to work through some major problems and we worked up until midnight pulling the event together.”

The students will give a final presentation of their marketing research and the success of their promotional event to Bill Panko, RPA vice president, who is the regional account director for Honda.

In addition to the football tickets, other grand prizes given away were three “Ultimate Tailgate” packages, which included a portable grill, utensils, cooler, football, tent, lawn chairs and a fire pit complete with firewood. Gift cards and other prizes were raffled. Prizes were donated by Buffalo Wild Wings, Buckeye Donuts and Sloopy Menus. The event was funded through a $2,500 grant from EdVenture Partners.

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Fisher teams take first and second place
in Get Green Case Competition

Jamie Levine presents during the second annual Get Green Business Case Competition while her teammates Adrienne String, Daniel Wagner and Dimitar Peykov look on.
Three teams representing Fisher MBA programs — full-time students from the class of 2008 and class of 2009 and part-time students — competed in the second annual Get Green Business Case Competition. Fisher teams took first and second place.

The competition pitted teams of master level business students from area schools against one another to come up with the best solution to sustainability challenges at Limited Brands, the event’s corporate sponsor. The contest spanned four days, starting at noon Friday, Nov. 9 when the teams received the case study outlining the sustainability challenges and opportunities at Limited Brands. The challenge was to address energy use and waste generated at retail stores and offer strategies for enhancing efficiency throughout the company’s logistical network that delivers apparel from overseas manufacturers to local outlets.

The teams presented their findings and recommendations to area business leaders who judged the presentations on Tuesday, Nov. 13 at the Hyatt Regency Columbus. The first-place team, winner of the $3,000 prize, were: Jamie Levine, Dimitar Peykov, Adrienne String and Daniel Wagner. The second place prize of $1,500 went to the team of Carolyn Kent, Kristina Kennedy, Mahavir Sanghavi and John Kostelac. Members of the third team were Michael Beecher, Ben Hummel, Gunesh Raack and Vandana Rajakumar.

“Fisher had great representation from all three of the programs,” said Marc Ankerman, who teaches on the Management and Human Resources faculty and coached the teams. The winning teams were presented with recycled glass plaques from Susan Ashbrook, Environmental Steward for the City of Columbus.

The Green Business Subcommittee of Mayor Michael Coleman’s Get Green Team organized the case competition to promote green business practices in and around Columbus. Comprised of 35 leaders from the business and environmental communities, local municipalities and neighborhood organizations, the Green Team advises and assists the mayor on advancing policies to protect the environment while supporting economic growth.

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Fisher’s accounting programs recognized
by Public Accounting Report

All three of Fisher’s accounting degree programs were ranked among the nation’s best in an annual survey of accounting faculty conducted by the Public Accounting Report.

The undergraduate program maintained its standing in the top 10 by coming in at No. 9, according to the annual survey released on Oct. 31. The Master of Accounting Program was ranked 11th and doctoral program was rated 17th.

The undergraduate and graduate-level surveys asked accounting professors, department heads and department chairs to identify the degree programs that consistently turn out students capable of some day attaining partner status. For the doctoral ranking, respondents were asked to identify programs they held the most regard for producing quality accounting professors.

The Public Accounting Report is an independent newsletter that covers the accounting profession.

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Fisher People: Gretchen Gombos
Title: Assistant Compliance Officer/Buyer

Hobbies: "I enjoy listening to live music of any kind, shopping, attending OSU sporting events and spending time with my German Shepherd pupp,y Sadie. "

FisherLure: "I like working at Fisher because I enjoy the people I work with. I think we have some of the nicest facilities on campus and it is fun to be able to work for a college I graduated from to see how things work from the other side. "

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Calendar of Events

Nov. 19
Jason Pohl, a founding partner of Centric Consulting, will speak at the Fisher Consulting Association meeting from 12:30 to 1:30 p.m. in 315 Gerlach Hall. More information is available online at the Leadership & Professional Development HUB.

Nov. 20
Manuel Alvarado Ledesma, an Argentine Economist from the University of Buenos Aires, will speak as a part of the Distinguished International Speaker Series from 12:30 to 1:30 p.m. in 315 Gerlach Hall.

Ledesma will discuss the current biofuel situation as well as Argentina's impact of as one of the most relevant producers of biodiesel and the new ports and industries around the Parána River; the general situation of grain production; the growth of the soy market; and the strategic importance of the city of Rosario to Mercosur and its exportation of oil and grain.

More information is available online at the Leadership & Professional Development HUB.

Dec. 6
The Center for International Business Education and Research is co-hosting a delegation of Chinese business leaders, lawyers and government officials to meet with Ohioans interested in learning about business practices in China. The delegation will participate in a day-long seminar, "International Commercial Arbitration in China" at the Renaissance Hotel in Columbus. Fisher’s Oded Shenkar, the Ford Motor Company Chair in Global Business Management and professor of management and human resources, will be a featured speaker at the seminar.

For more information about the event, contact Elizabeth White at

News Briefs

Inks, Pittman honored
by student-athletes

Larry Inks, clinical assistant professor of management and human resources, and Beth Pittman, undergraduate advisor, were recently honored by the university’s Student Athlete Advisory Board.

Inks received one of two Professor of the Year awards and Pittman received the Advisor of the Year award from the group of student athletes. The advisory board, which consists of two student-athletes from all 36 Ohio State varsity teams, presents the annual awards to faculty members and advisors that help student-athletes excel in the classroom.

Approximately 130 of the 925 Ohio State intercollegiate student athletes are Fisher students.

Bucks for Charity campaign runs
through Dec. 7

With three weeks remaining in the annual Bucks for Charity campaign, the Fisher community is aiming to collect $70,000 in contributions for 11 local charities. The Fisher community has already pledged more than $25,000 toward the campaign.

To participate faculty and staff must complete the pledge card and turning it in to department coordinators or to Jay Yutzey in the Undergraduate Programs Office.

2007 Annual Report
available online

Fisher’s 2007 Annual Report “Fisher global impact” is now available online. The 40-page publication which details the international reach of the college through the efforts of students, faculty, staff, alumni and friends is available for download through the Online Publications Web page.

Fisher News is published bi-weekly throughout the academic year. To submit story ideas, e-mail content and your contact information to or use the online news submission form. The deadline for story submissions is 5 p.m. the Friday before the upcoming issue.

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