FISHER NEWS April 20, 2007
  In this issue

Former Brown University administrator, OSU alumna new director of CIBER

Investors lose when they choose mutual funds based on ads

Fisher alum discuss Latin America business climate

MBA students tour Ethiopia, deliver export recommendations to government officials

Big Ten Case Competition celebrates 15th anniversary

Search marketing expert to teach new internet marketing course

Alum paves the way for Fisher grads at J&J

Fisher People: Jackie Grueser

Max M. Fisher College of Business > The Ohio State University Fisher College of Business
Former Brown University administrator, OSU alumna new director of CIBER
Melissa Torres
Melissa Torres was named administrative director of the International Programs Office and Center for International Business Education and Research (CIBER) at Fisher. She joined Ohio State on Monday, April 16.

Torres comes to Fisher from Brown University. At Brown, she managed U.S. Department of Education programs that provided technical support to education leaders, teachers and schools across New England and New York that serve culturally and linguistically diverse students.

Prior to that, she was assistant director at the North Carolina Global Center, part of the Kenan Institute of Private Enterprise at University of North Carolina’s Kenan-Flagler Business School in Chapel Hill. At the Global Center, her responsibilities included establishing language programs, managing corporate relations and supporting international initiatives at the business school, including international internships, recruitment and student mentorship programs. She has experience in consulting, having worked as a business consultant in Columbus for Andersen Consulting and in Massachusetts.

She holds a master’s degree in global education from Ohio State and an undergraduate degree in international studies from Stonehill College in North Easton, Mass.

Ohio State is one of 31 CIBERs in the United States. The CIBER program, supported and funded through the U.S. Department of Education, provides programming to link labor and technological needs of the U.S. business community with the international education, language training and research capacities of universities across the country.

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Scholar Spotlight
Investors lose when they choose
mutual funds based on ads

Henrik Cronqvist's latest research has found that mutual funds that advertise the most end up costing customer more.

Investors put more money into mutual funds that advertise, but in the end these customers pay a high price.

A new study in Sweden found that mutual funds that advertise don't perform any better than their competitors. Perhaps as a result of their advertising costs, these firms do tend to charge higher fees, meaning that their customers may actually earn less income over time.

“Mutual fund investors who pay attention to ads could end up with less money available for retirement,” said Henrik Cronqvist, author of the study and assistant professor of finance.

The results are available as a working paper at the Social Science Research Network. Read More>>

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Fisher alum discusses Latin
America business climate

ExxonMobil Inter-America President and Fisher alum Jesse J. Tyson listens to a student's question during his lecture at Fisher on April 17 .

Jesse J. Tyson, president of ExxonMobil Inter-America Inc. and Fisher MBA alum, keeps his finger on the pulse of Latin America political climate to track the ever-changing governmental policies toward natural resources.

During an April 17 lecture in Gerlach Hall, Tyson spoke about managing governmental-business relations in Latin America as the region continues to emerge as a growing business market for the company.

Tyson spent the day on the Fisher campus meeting with faculty, staff and students. Tyson’s lecture was sponsored by Fisher’s Center for International Business Education and Research, OSU’s Center for Latin American Studies, the Glenn School for Public Affairs and the Mershon Center for International Security Studies.

Tyson told the standing-room only crowd that ExxonMobil Inter-America Inc. is the oldest U.S. oil company in Latin America and has operations in every country except for Cuba. Based on the growth in the region, he said the demand for oil and energy fuels is expected to rise at the same pace.

“We expect the demand for oil to grow in Latin America about 60 percent because of the population and GDP growth,” Tyson said. “To develop and grow - most countries don’t have a mature infrastructure around the oil industry - there has to be positive business climate for attracting foreign investors.”

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MBA students tour Ethiopia, deliver export recommendations to government officials

Second-year MBA student Ashish Chaturvedi (left) meets with an Ethiopian exporter while visiting the country as the culmination of a Business Solutions Team course project.

A project led by an Ohio State team of students and experts may help Ethiopia with the daunting challenges it faces in the global crop export market.

More importantly, the project, which began last September and ended with a week-long trip to the country in March, could open a window to future collaboration between the university and the Ethiopian government, team leaders said.

During the trip, MBA students along with experts from Technology, Licensing and Commercialization completed an analysis and gave recommendations to Ethiopian government officials on how they could improve the African country’s economic development in global markets.

Specifically, the project focused on how Ethiopia could increase income flow from the global export of three key crops — flowers, sesame and coffee. Read More>>

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Big Ten Case Competition
celebrates 15th anniversary

A quartet of first-year MBA students from Indiana University’s Kelley School of Business bested teams from around the Big Ten to win the 15th annual Big Ten Case Competition held at Fisher April 12-14.

The winning team was comprised of first-year MBA students Bhavin Shah, John Donald Walter, Manish Mathur and Abhi Nadgir. The team from Michigan State University’s Broad College of Business finished second and Penn State University’s Smeal College of Business squad placed third. The top three teams will go on to compete in the Big Ten/Pacific 10 Rose Bowl challenge in the fall.

Fisher’s team of Tony Obergefell, Lisa Scheiring, Natalie Siston and David Smith failed to make the final round. Siston did receive the best Question and Answer award in the first round.

Teams had to analyze a complex, multidisciplinary business case from the Scotts Miracle-Gro Coand and recommend a course of action. The teams then had to defend their strategy in a simulated board room setting in front of senior level executives from Scotts Miracle-Gro, Booz Allen Hamilton, Crane Plastics, the Voice and Data Services division of Discover Financial Services and Fifth Third Bank, who judged the competition.

This year’s competition was coordinated by second-year MBA student Laura Scott. She said managing numerous aspects of the competition that took the effort of many students.

“The Big Ten event involves coordinating a number of moving parts within Fisher alone, including facilities, computing services, audio-visual, development, career services, alumni relations, the Blackwell and the graduate programs office as well as many more,” Scott said. “With these and other moving parts, the cooperation of everyone toward making it come together as a school priority was hugely important.”

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Search marketing expert to teach new
internet marketing course

Fisher is offering a new internet marketing course developed in partnership with one of the nation’s leading search marketing experts.

Laura Thieme, president of Bizresearch in Columbus, created the new undergraduate challenge course, Principles in Electronic Marketing, with Fisher’s Department of Marketing and Logistics. The course teaches senior marketing majors the fundamentals of search marketing, covering topics such as search engine optimization, viral and affiliate marketing, blogging as a marketing tool, Web site analytics and email marketing.

Search marketing is an area of explosive growth as retailers and companies look for ways to increase online sales, strengthen brand awareness and systematically analyze the performance of their Web sites, according to Thieme.

“As we prepare our students for careers in the highly competitive marketing field, we want to ensure they have the most advanced skills and expertise required by businesses, particularly in the services and retailing sectors,” said Rao Unnava, associate dean for undergraduate programs and the W. Arthur Cullman Professor of Marketing. “Fisher is extremely fortunate to have Laura Thieme on our team. Her leadership in search marketing guarantees Fisher students will learn from an expert practitioner who will prepare them with capabilities they will utilize as professionals.”

An experienced presenter, Thieme has served as a frequent speaker at Search Engine Strategies Conferences and guest lecturer for professional organizations throughout the United States, Canada and Europe.

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Alum paves the way for Fisher grads at J&J
Eric Lenard
When Eric Lenard (MBA ’97) arrived at Johnson & Johnson in 2003, he located just one other Fisher alumnus working for the New Jersey-based health-care products and services behemoth.

By this summer, Fisher graduates entering J&J’s prestigious Financial Leadership Development Program will outnumber recruits from other schools.

“We made 13 offers to Fisher finance and accounting students and received 11 ‘accepts’ from Buckeyes,” said Lenard, director of New Ventures Finance for Johnson & Johnson Vision Care, Inc., maker of Acuvue, the world’s leading contact lens brand. Since 2004, Johnson & Johnson has hired more than 20 Fisher graduates, including co-ops and interns.

The company’s discovery of Fisher talent is a direct result of Lenard’s advocacy for the college. Lenard was so certain Fisher graduates would perform well at the company he put up his own money to prove it. Read More»

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Fisher People: Jackie Grueser
Title: Office Associate, Management Sciences Department

Hobbies: I enjoy reading and gardening (I dislike weeds immensely). I work part-time at Lair’s Hallmark on Lane Avenue several evenings a week along with weekends. I enjoy people!

FisherLure: I enjoy working in the Management Sciences Department so much. The people I work with are awesome! Working in the department has offered a new variety of duties along with resurfacing of duties from when I worked in the Agricultural College. I like the challenge that’s offered with each day!

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Calendar of Events

April 21
FisherServes is offering an opportunity to volunteer on Earth Day from 8 a.m. to noon. They will gather trash from scenic rivers, plant trees as well as take part in other community beautification projects. An afternoon celebration will follow. More information is available online at

April 24
The Accounting Association will host it's annual Dress for Success, PricewaterCoopers Fashion Show at 7:30 p.m. in 305 Schoenbaum Hall. More information is available at

Jeff Kester of General Mills will speak at the Transportation and Logistics Association meeting. Pizza will be served in 209 Schoenbaum Hall at 7 p.m. and then the meeting will move to 215 Schoenbaum Hall at 7:30 p.m. More information is available online at

April 27
Brent Crawford
, principal of Crawford Hoying Smith Real Estate Services, will be the keynote speaker at the Fisher Real Estate Society Investment Symposium from 10 a.m. to 2 p.m in 365 Gerlach Hall. More information is available online at

May 1
A representative from GBQ will discuss "10 Lessons for your First Day on the Job" at the Accounting Association meeting at 7:30 p.m. in 305 Schoenbaum Hall. More information is available online at

May 2
Marilee Chinnici-Zuercher
, president and CEO of Firstlink, will speak at the Undergraduate Business Women’s Association meeting at 7:30 p.m. in 315 Schoenbaum Hall. More information is available online at

May 3
John Alexander
, vice president of brands and merchandising for Whirlpool Corp., will discuss the company’s campaign to create an emotional connection with consumers during a lunch session from 12:25 to 1:25 p.m. More information is available online at

May 4
Annette Franks, M.ED./Gestalt Psychotherapist, will be leading a life balance workshop for graduate students, faculty and staff from 9 a.m. to noon in 365 Gerlach Hall. More information is available online at

This year’s Fisher Formal for MBA students will be held from 8 p.m. to 12:30 a.m. at the Fawcett Center, 2400 Olentangy River Road.
Tickets will go on sale next week and will cost $40 per person. More information is available online at

News Briefs

Faculty/Staff honored for contributions to undergrads
Six Fisher faculty and staff members were honored earlier this month at the annual Undergraduate Faculty-Student Mixer for their contributions to the Undergraduate Program.

This year’s winners were: Larry Inks, core curriculum teaching, Martha Cooper, teaching within a major area, Marc Smith, teaching innovation, Rick Young, honors teaching, and Barbara Gladman and Linda Miller, undergraduate service.

Fisher 5K set for April 29

There’s still time to get ready for the fourth annual Fisher 5K Race/Walk. The race around Ohio State, which is a newly certified USATF course, will take place at 9 a.m. on April 29.

Proceeds from this year’s event will benefit the Boys & Girls Club of Columbus.

More information on the race course and registration are available online at the Fisher Serves Web site.

Operation Feed food drive to start Monday
The Staff Advisory Council will hold its annual campaign for Operation Feed starting on Monday. This year’s effort, which runs through May 18 will include a food drive and a weekly auction. Operation Feed is requesting eight essential food items such as, canned fruits, vegetable, tuna or other canned meats, beef or chicken stew as well as oatmeal, macaroni and cheese, pasta and peanut butter. Dropoff points will be in Fisher, Gerlach, Mason and Schoenbaum halls.

A prize drawing also will be held in conjunction with the food drive. Items autographed by Archie Griffin, Thad Matta and Jim Tressel will be offered as prizes and silent auctions.

News Briefs

Henrik Cronqvist, assistant professor of finance, was quoted in an April 3 USA Today article on mutual fund advertising.

The piece focused on Cronqvist’s research which found Swedish mutual funds that advertised more didn’t produce better results.

William Raabe, a tax expert and a member of Fisher’s accounting faculty, was quoted in an April 8 Minneapolis Star-Tribune on people that refuse to file a federal income tax return.

Raabe told the paper that almost all of 10,000 tax protestors nationwide are caught, although few of them serve any jail time.

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