FISHER NEWS November 3, 2006
  In this issue

MAcc and undergraduate accounting students
national finalists in Deloitte Tax Case competition

Bendapudi research prescribes Dr. Ideal

Dietrich appointed to accounting oversight board

Holbrook honored at Women's Presidents’ Organization luncheon

Green Team business case competition scheduled for Nov. 14

Nationwide teams up with OSU to facilitate Enterprise Java Workshop

Fisher People: Holly Peterson
Max M. Fisher College of Business > The Ohio State University Fisher College of Business
MAcc and undergraduate accounting students
national finalists in Deloitte Tax Case competition

Both Fisher’s MAcc and undergraduate accounting teams have advanced to the national finals in the Deloitte Tax Case competition. The national competition will be held Nov. 17-19 in Orlando, Fla.

The two teams are among 12 national finalists—six graduate and six undergraduate teams—from a field of nearly 40 colleges and universities that competed in regional interscholastic competitions, according to sponsor the Deloitte Foundation. The Deloitte Foundation is a non-profit arm of professional services firm Deloitte & Touche USA LLP.

The MAcc team members are: Stephanie Brewer; Brent Walker, Michael Goeke, Aaron Tonk and Andrew Borden. Derik Swendal, Mitchell Gerogic, Brian Fehribach and Lawrence Pannell are the members of the undergraduate team.

The teams worked against the clock to complete a complex, hypothetical case study that draws on students’ knowledge of tax topics. Students were tested on their knowledge, problem-solving skills and ability to work together as a team. The Fisher teams will compete for more than $60,000 in individual scholarships and institutional awards.

Bill Raabe, senior accounting lecturer, coached both teams and Ray Krasniewski, associate professor of accounting, served as a coach to undergraduates.

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Scholar Spotlight
Bendapudi research prescribes Dr. Ideal
Neeli Bendapudi
Neeli Bendapudi

Everyday doctors examine and try to remedy a cough, the sniffles or a boiling hot fever, but a Mayo Clinic study shows while they go about their duty, their bedside manner is under examination by the patient.

A study of Mayo Clinic patients identified seven behaviors necessary to prescribe the "ideal" physician to provide a patient-centered approach, Neeli Bendapudi, associate professor of marketing and co-author of the study, said. The researchers analyzed the transcripts and identified the behaviors to describe the ideal doctor as confident, empathetic, humane, personal, forthright, respectful and thorough.

Published in the Mayo Clinic Proceedings, the article was based on interviews with patients who detailed their best and worst experiences with a physician at the clinic.

Patients have become detectives and look for little clues about the doctor’s behavior to conclude whether the physician is genuinely interested in them, Bendapudi said. Consider this simple act: doctors that sat and talked with the patient, instead of standing when conducting the patient interview, were perceived to have spent more time with the patient, she said. Read More »

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Dietrich appointed to accounting oversight board
Dick Dietrich
Dick Dietrich
Professor Dick Dietrich, chair of the Department of Accounting and Management Information Systems, was appointed to the Standing Advisory Group for the Public Company Accounting Oversight Board.

Dietrich is one of two academics serving on the group mostly comprised of corporate officers, senior accounting executives and other business leaders.

The Public Company Accounting Oversight Board selected individuals with expertise in a variety of fields, including accounting, auditing, corporate finance, corporate governance and investing in public companies, according to a press release announcing the new advisory group. The board receives more than 100 nominations for the position. Dietrich was one of 31 selected to serve on the group. He will serve a two-year term beginning in January 2007.

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Holbrook honored at Women's
Presidents’ Organization luncheon

Ohio State President Karen Holbrook (second from the left), the 2006 Empowered Woman Award winner, at the 2006 Women Empowering Women Luncheon is joined by sponsors, benefactors and organizers of the event (from left) Steve McClung from McGraw Hill Publishing Co., Sharon Steele from The Women's Fund of Central Ohio, Laura Wojciechowski, chairwoman of the event, Karen Hopper Wruck, associate dean for MBA Programs and Kelly Baldwin from Limited Brands.

Fisher co-sponsored the 2006 Women Empowering Women Luncheon on Oct. 16 hosted by the Columbus Chapter of the Women Presidents’ Organization, an international, non-profit organization of select women who are business leaders. The group awarded Karen Holbrook, OSU president, its 2006 Empowered Woman Award.

“As the 13th president and first woman to serve as president of The Ohio State University, Dr. Holbrook is respected by women business leaders and we are delighted to recognize her achievements,” said Laura Wojciechowski, member of the WPO and luncheon chair.

President Holbrook delivered the keynote speech, sharing her insights and experience as an empowered woman in a top management position and offering advice to other women on achieving success in leadership roles.

The annual luncheon raised money for local charities and non-profit agencies that empower women and children. Proceeds from the luncheon were donated to The Women’s Fund of Central Ohio. The foundation provides grants to programs that promise social change for women and girls by helping them develop life skills, leadership qualities and economic independence.

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Green Team business case competition
scheduled for Nov. 14

Columbus Mayor Michael Coleman’s Green Team business committee is sponsoring a green business case competition for MBA students from area business schools. The event is being organized by the Green Team’s business committee, chaired by Neil Drobny, an adjunct professor at Fisher.

Competitors will be asked to develop a solution to a waste reduction problem. The case is offered by Roxane Labs. The company is also donating the first-place prize of $3,000 and second-place prize of $1,000. Students will receive the case on Nov. 14 and will present results on Nov. 17.

Judges will include a Roxane Labs representative, Mike Long, executive director of the Solid Waste Authority of Central Ohio, and Craig Butler, director of the Ohio EPA office in Columbus.

All students who participate will receive a copy of the book, “Triple Bottom Line,” donated by Keep Franklin County Beautiful, a local environmental organization. “Students who participate will sharpen their skills in helping companies to be more sustainable, which is increasingly in demand by employers,” said Drobny, who teaches the course “Business and the Environment,” an MBA elective course that prepares students to manage environmental issues.

“Today’s high performance companies have learned how to integrate consideration of environmental issues into the core of their business model and gain competitive advantage at the same time,” Drobny added.

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Nationwide teams up with Fisher, Engineering to facilitate Enterprise Java Workshop
It's a good thing information technology continues to advance all the time. Could you imagine trying to communicate to thousands of agents with nothing more than a primitive copying machine?

For Nationwide to grow as a company, it's crucial that they have a highly capable IT community that has the ability to design and engineer software applications that will meet the needs of a growing work force of agents and associates.

That's where workshops like the Enterprise Java Workshop at Ohio State will help lay the groundwork for this kind of development.

"We collaborated with OSU to develop and implement the workshop out of concern that associates need exposure to advanced software engineering topics," said Steve Ciambrone, vice president of PCIT Distribution Solutions. Distribution Solutions is responsible for the operation and development of business applications and enterprise data services that serve Nationwide Marketing and Sales operations, policyholders and agents throughout the United States.

"We're working with OSU to explore new options for delivering advanced software engineering education." he says. "The demand for new information technology never decreases. There's a need for the organization to get more talented players on the field and Java is key to building customer centric business applications that optimize service delivery and enable continued business expansion."

This first workshop was well received by associates who attended. "Above all, I think this class was very productive and beneficial to Nationwide. It provided excellent coverage of the J2EE Software Development Life Cycle, including guidelines for aligning application architecture with business strategies and goals," Dirwin Clemans, an IT applications specialist at Nationwide. "Thanks for the opportunity to be a part of this promising connection between Nationwide and OSU."

John Northland from PCIT Distribution Solutions worked with Dr. Rajiv Ramnath of OSU's Department of Computer Science and Engineering, as well as Ann Ramsey, program manager in Exercutive Education, to plan the workshop. Dr. Ramnath indicated that he is looking forward to more collaboration between OSU and Nationwide in the future. "We truly enjoyed having these bright, engaged professionals in the classroom," he says. "My vision is that we serve to bring to you a variety of educational offerings that are tied to specific needs on your part."

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Fisher People: Holly Peterson
Title: Program Manager, MBA Leadership and Professional Development

Hobbies: "As a member of the American Film Institute (AFI) I am a huge film buff – everything from independents to documentaries to the classics. I get wrapped up in “award season” and watch all the ceremonies. I also try to attend at least one film festival per year having most recently attended the Chicago International Film Festival."

FisherLure: "Working at Fisher within the LPD program has been a great experience because of all the opportunities to work with so many fascinating people in different areas of the college and to be a part of something special. I think I get the best of all three worlds working with students, faculty and staff on a regular basis."

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Calendar of Events

Nov. 7
Dean Joe Alutto and Karen Hopper Wruck, associate dean for MBA Programs, will take part in a part-time MBA town meeting from 7:30 to 8:15 p.m. in 305 Gerlach Hall.

This is an opportunity for part-time MBA students to openly address any issues and propose solutions. More information is available online at

Recent graduates now working at PricewaterhouseCoppers, GBQ Partners and Fifth-Third Bank will discuss their venture into the corporate world at the OSU Accounting Association meeting from 7:30 to 8:45 p.m. in 320 Schoenbaum Hall. More information is available at

Nov. 8
Mike Moran, of Affiliated Resource Group, will be speaking as a part of the Cullman Executive Luncheon Series from 12:30 to 1:30 p.m. in the Graduate Programs conference room. More information is available online at

An information session on study abroad opportunities for MBA students will be held from 12:30 to 1:30 p.m. in 365 Gerlach Hall. More information is available online at http://fisherr

Lee Shadle, Fisher alum and owner of Pesto Creative Italian Bistro, will be the featured speaker at the Undergraduate Business Women’s Association meeting from 7:30 to 8:30 p.m. in 305 Schoenbaum Hall. More information is available online at

Nov. 9
The MBA Marketing Association will be hosting an information session from 12:30 to 1:30 in 285 Gerlach Hall regarding its Chicago Market Hop in December. More information is available online at http://fisherrs

Nov. 11
FisherServes will volunteer at the Franklin County Animal Shelter from 10 a.m. to 2 p.m. before the Buckeyes’ game at Northwestern. Volunteers are needed to walk and play with the dogs. More information is available at

Nov. 13
Tom O’Donnell
, visiting assistant professor of physics at the University of Michigan, will be speaking as a part of the Distinguished International Speaker Series from 12:00 - 1:30 p.m. His presentation which will be held in room 120 Mershon Center, 1501 Neil Ave, is titled “The Global Political-Economy of Oil and U.S. Persian-Gulf Policy since the OPEC Revolution.”

The event is co-sponsored by the International Programs Office and CIBER. More information is available online at http://fisherrsvp

Nov. 14
Christina Fletcher, global director of compensation for Rolls-Royce Energy, will present a workshop on "Understanding and Negotiating Salary and Benefits” at the Graduate Human Resources Speaker Series from 5 to 6 p.m. in 375 Gerlach Hall. More information is available online at http://fisherrsvp.

Chris Yamasaki, campus recruiter for Shell Oil, will discuss job opportunities during the OSU Accounting Association meeting from 7:30 to 8:45 p.m. in 320 Schoenbaum Hall. More information is available online at

Nov. 16
FisherServes will serve up baked good and coffee for its annual Beat Michigan Bake Sale. The sweet delights and hot coffee will be served starting at 7 a.m. in the Chase Graduate Student Lounge. Proceeds from the bake sale will support the Children’s Hunger Alliance. More information is available at

Nov. 17
Russ Klein
, president of global marketing and strategy for the Burger King Corporation and president of Burger King Brands Inc., will speak from 2:30 to 3:30 p.m. in 140 Pfahl Hall as a part of the Fisher Fridays corporate presentations.

Klein, a recipient of the Max M. Fisher Distinguished Alumni Award, will discuss how he radically changed marketing and brand strategy in the fast food industry and turned Burger King around. More information is available at

News Briefs

Biz Quiz debuts tomorrow
Teams from the Big Ten schools will come to campus to compete in the first Fisher Biz Quiz National Challenge sponsored by Nationwide and The Wall Street Journal.

Competitors will start with a written test and then will take part in a fast-paced quiz show format at 9 a.m. in Schoenbaum Hall. The final round will start at 11:30 a.m. in 120 Schoenbaum Hall. More information is available online at http://fisher.osu. edu

Board Fellows select 15
new members

Fisher Board Fellows has selected 15 students to serve as a non-voting on the boards of Columbus-area non-profit organizations.

Members of the 2006-07 class of fellows are: Holly Carpenter, John Chase, Matthew Falk, Wesley Feuz, Brian Haines, Jamie Levine, Duane Limpert, John Rudisill, Jeffrey Salyers, Jason Schroder, Natalie Siston, Adrienne String, Ryan Szymanski, Robin Ventura and Miroslav Vida.

Information display board installed in Gerlach
Gerlach Hall has entered the plasma age. A display board was installed next to the first-floor elevator to keep graduate students and visitors informed about events, special reminders, branding messages, student groups and other timely information.

Items for graduate program events being held in Gerlach Hall should be submitted to Holly Petersen, program manager of MBA Leadership and Professional Development, Information on other events being held in Gerlach Hall should be sent to Janet Sanfillipo, associate to the dean for special projects,

News Briefs

Ingrid Werner, associate professor of finance, was quoted in a Oct. 25 Dow Jones MarketWatch story about American banks earning around $500 million from the initial public offering of Industrial and Commercial Bank of China.

Werner told the news service that American bankers feel they need to be investing in China despite the cumbersome regulatory system.

Bill Raabe, senior lecturer of accounting, was quoted in Oct. 25 edition of the Minneapolis Star-Tribune on anti-tax ideology Americans develop after run-ins with the IRS.

Raabe told the paper the 10,000 tax protesters that dispute the IRS each year is a very small number when compared with the 130 million returns that are filed annually.

Doug Lambert, director of The Global Supply Chain Forum, was the subject of a feature story in the September edition of Supply Chain Management Review.

The article spotlighted Lambert’s mission to change how managers view supply chain management.

Fisher News is published bi-weekly throughout the academic year. To submit story ideas, e-mail content and your contact information to or use the online news submission form. The deadline for story submissions is 5 p.m. the Friday before the upcoming issue.

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