FISHER NEWS October 6, 2006
  In this issue

Big Ten schools go head-to-head in Fisher Biz Quiz National Challenge

Croxton, Zinn take inventory of network design with new model

MBA students take a day to serve the community

Faculty mentorship and coaching among new innovations in MBA program

Fisher People: Bob Mick

Max M. Fisher College of Business > The Ohio State University Fisher College of Business

Big Ten schools go head-to-head in
Fisher Biz Quiz National Challenge

The first Fisher Biz Quiz National Challenge, a competition pitting teams of business students from across the country, will test undergraduates’ knowledge of significant business news in a fast-paced quiz show format on Saturday, Nov. 4. The Fisher Biz Quiz National Challenge, which will become an annual event, is sponsored by Nationwide Insurance and The Wall Street Journal.

H. Rao Unnava
Teams from 11 business schools will converge on the Fisher campus. Students will compete by demonstrating their awareness of business news, issues and trends as reported in The Wall Street Journal. Quiz questions will be drawn directly from the newspaper’s articles in the September and October editions.

“Fisher Biz Quiz was designed to be intellectually challenging, exciting and fun,” said H. Rao Unnava, associate dean for undergraduate programs. “Today’s undergraduates are much more astute on current events and issues taking place in the corporate world. Staying abreast of those issues helps students understand its relevance to lessons in the classroom and provides them with an enhanced perspective as graduates embarking on professional careers.”

Students will participate as individuals and on three-member school teams in three rounds of competition. The individual round will be a written test. The face-to-face action begins in the next two rounds with team play. Each school will use a clicker, with questions appearing on a large-screen and read by the Biz Quiz emcee, Ronald Alsop, news editor for The Wall Street Journal. Teams will race against the clock and each other to be the first to respond with correct answers to questions pulled from Journal articles.

“We’re excited that the Journal is participating in the first Fisher Biz Quiz National Challenge,” said Mark Campbell, director of college marketing for The Wall Street Journal.  “Challenging future business leaders by providing them with information from the pages of the Journal will help prepare them for their future careers.”

The three top-scoring schools will advance to a final showdown before an audience in Schoenbaum Hall. Borrowing from the game show format of "Jeopardy," during the final round, teams will sound a buzzer when they believe they have the correct answer to provide to Alsop, the quizmaster.

"For Nationwide, the Fisher Biz Quiz is an innovative way to advance business education and awareness through a game-style approach that appeals to young professionals who thrive on competition yet, still like to have fun,” said Cathy Ellwood, officer, Strategic Planning for Nationwide. “We think this new initiative will better prepare students for the challenges faced in today’s business world."

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Scholar Spotlight
Croxton, Zinn take inventory of
network design with new model

Keely Croxton (right), associate professor of logistics, along with Walter Zinn, professor of logistics, recently earned the Journal of Business Logistics' Bernard J. La Londe Best Paper Award.

Taking stock of inventory costs could save corporations millions of dollars when it comes to mapping out their logistics networks.

For one national retailer, this could mean savings of up to 10 percent or $4.5 million annually by factoring inventory costs into the design of their distribution network, according to research by Keely Croxton, associate professor of logistics, and Walter Zinn, professor of logistics.

Companies frequently use optimization models to find the delicate balance between transportation costs and fixed warehouse costs, but these traditional models do not account for the cost of holding inventory in the network. However, having more stocking locations increases the inventory requirements, so inventory can impact what an optimal network would look like. By using traditional models that don’t include inventory costs, companies might be settling for a sub-optimal distribution network. This research aimed to develop a model that included inventory costs and examine the impact that this would have on the optimal network.

Calculating inventory costs into network design generally reduced the number of warehouses when compared to a model based only on transportation and fixed warehouse costs, Croxton said. Inventory costs are reduced because the number of stocking locations is also reduced. Read More »

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MBA students take a day to serve the community

First-year MBA student Kirak Kim (left) secures a piece of wood to a steel beam at a Habitat for Humanity construction site in Columbus and is assisted by fellow first-year MBA student Jeff Salyers (right).

Hoisting steel supports for a new home, washing and walking dogs are not listed in the MBA course catalog. But the second annual FisherServes Community Day held Sept. 29 gave 150 MBA students an opportunity to lend helping hands to Columbus area public agencies.

Students volunteered at 13 venues, including a construction site for Habitat for Humanity and the banks of the Olentangy River where the replica of Christopher Columbus’ Santa Maria ship is docked.

Other volunteer activities included visiting with residents of the Lutheran Village of Columbus for an energetic game of Bingo, caring for the homeless pets at the Franklin County Animal Shelter, landscaping and preparing exhibition for Franklin Park Conservatory and the Ohio Wildlife Center. Students also helped with administrative and clean-up duties at MAP Furniture Bank, Goodwill Columbus, Boys & Girls Club of Columbus and the Ronald McDonald House.

The goal of the program is to help the students be mindful of the community that they live and work in, said Patrick Foy, event coordinator and second-year MBA student.

“This event gives Fisher students an opportunity to give back to the greater Columbus community and also to remind us all of the importance of community service when we set out in our professional careers after our Fisher days are over,” he said.

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Faculty mentorship and coaching among new innovations in MBA program
Fisher’s MBA Leadership and Professional Development program, created to support students in strengthening their leadership capabilities, has enhanced its offerings this year with the addition of a faculty mentorship program. As part of the program, Fisher’s faculty will provide one-on-one leadership coaching to each full-time MBA student.

In addition, the program has added an on-going series of individual and team assessment opportunities with supporting workshops for debriefing and discussion. Taken together, these two programs empower students to create an MBA that is uniquely their own. Each student will create a plan for individual growth and development with the support in place to meet and even exceed their goals.

The program is co-headed by Larry Inks, a faculty member in Management and Human Resources, who has an extensive background in leadership development at Fortune 500 companies, and Karen Hopper Wruck, associate dean for MBA programs.

“The combination of our flexible, world-class curriculum and our Leadership and Professional Development Program makes our MBA program unique,” Wruck said. “It puts into place a fabulous set of opportunities for students to develop as leaders and managers during their time in the program, and it also creates the foundation for continued development throughout their careers.”

Held mainly on Fridays when there are no formal classes, the LPD curriculum includes seminars and workshops led by business leaders, Fisher faculty and staff. The events help MBA students hone critical skills necessary to succeed in a competitive business environment. The new series of workshops launching this year focuses on self-awareness and the growth of the individual as a leader and effective team member. As part of this process, students engage in formal inventories and assessments such as Leadership Practices Inventory, Myers-Briggs, Emotional Intelligence, Strengths Finder and CareerLeader, as well as one-on-one interviews with faculty and career services staff.

“The LPD program requires a strong partnership between the college and its students. We provide the opportunities, but it’s up to each student to ‘make it happen’ for him or herself. We will provide support and guidance but each student has to be thoughtful, introspective, creative and responsibility to get the full benefits of the opportunities available to them,” Wruck said.

As part of the mentoring process, faculty will encourage students to develop a plan that is a living document and help students identify experiential opportunities available in the college to address their needs. “This will bridge the gap between recognition of needs and taking action,” Inks said. “Sometimes students just need help identifying the activities that are appropriate for their individual needs,” he added.

Other LPD events and activities focus on career exploration and preparation, such as career “boot camps” in marketing, finance, real estate, operations and consulting and resume and interview preparation workshops. Yet other events focus on creativity and innovation and networking with others in the extended Fisher community, including alumni and corporate partners.

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Fisher People: Bob Mick
Title: Program Coordinator for Executive MBA

Hobbies: “My hobby/interest is traveling and most of all – cruises!”

FisherLure: “I like working here because I’m proud to be part of a business college with such a great reputation and to have the opportunity to work with the outstanding faculty at Fisher. I also enjoy working with all of my colleagues in Executive Education.”

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Calendar of Events

October 10
Kirk Thomsen
, vice president of Eaton Corporation’s automotive group, will be speaking at the Graduate Human Resources Association Speaker Series from 5 to 6 p.m. in 275 Gerlach Hall. More information is available online at

October 11
Procter and Gamble’s MBA recruitment team will be hosting an information session from 3:30 to 5 p.m. in 365 Gerlach Hall. More information is available online at

October 13
The annual Klatskin Wine Tasting for graduate students will be held from 4 to 6 p.m. at the Blackwell. The event is hosted by Charlie Klatskin, chairperson of the Charles Klatskin Company in Teterboro, N.J. Students may bring one guest and must RSVP by Oct. 9. More information is available online at

October 17

Representatives from Eaton Corporation will hold a presentation for MBA and MLHR students regarding employment and internship opportunities from 4:30 to 5:30 p.m. in 315 Gerlach Hall. More information is available online at http://fisherrsvp.

Motorola will hold an information session for MBA students interested in the company’s supply chain leadership program and summer internship opportunities from 6 to 7:30 p.m. in 265 Gerlach Hall. More information is available online at

The Transportation and Logistics Association (TLA) Career Fair will be held from 6:30 to 9:30 p.m. in the Blackwell ballrooms. More than 40 companies are scheduled to attend. More information is available online at

October 18
The Center for International Business Education and Research (CIBER) will hold an information session for its emerging markets field study course for MBA students from 12:30 to 1:20 p.m. in 365 Gerlach Hall. More information is available online at

Shell Oil Company’s human resources recruitment team will host a case study session for MLHR students from 4 to 6 p.m. in 375 Gerlach Hall. More information is available online at

October 18-19
The two-day Fisher Fall Career Fair will take place both days from 11 a.m. to 4 p.m. in the Blackwell ballrooms. The first day will feature employers in search of marketing, human resources, operations management and logistics management majors. The second day is designated for finance, accounting and information systems majors. More information is available online at services/careerservice.

October 27
Fisher’s Business Builders Club and Center for Entrepreneurship are hosting the Extreme Entrepreneur Tour from 3 to 7 p.m. at the Gateway Drexel Theater. The tour features young entrepreneurs, many under 25-years old, who have successfully created their own multi-million dollar businesses.

The event includes workshops designed to help students recognize and develop entrepreneurial opportunities. A meal will be served from 4:30 to 5 p.m. A program schedule, speaker biographies and other information are available at

News Briefs
2006 Annual Report Available Online
Fisher’s 2006 Annual Report is online and ready for downloading. The 48-page report includes compelling student profiles from all of Fisher’s academic programs. Read up on everything that happened over the last year at Fisher by downloading the PDF version from Fisher's online newsroom.

Michael Knemeyer, assistant professor of logistics, has been awarded one of two senior research fellowships by the Institute for Supply Management. The $5,000 grant is awarded yearly to support emerging, high-potential scholars who teach and conduct research in supply management and to help produce useful research that can be applied to the advancement of supply management.

The fellowship will go toward Knemeyer’s research on “Aligning Product/Service Innovation Efforts in Supply Chains: An Agency Theory Perspective.”

News Briefs

Robert Leone, professor of marketing, was quoted in the Sept. 29, edition of the Columbus Dispatch about Wal-Mart’s effort to change its image through the company-backed Working Families for Wal-Mart advocacy group.

Leone said the group isn’t likely to soften opposition against the retailer, but could make headway on debate about the company.

Andrew Karolyi, professor of finance, was quoted in the September issue of CFO magazine on the added value foreign companies receive by listing on American stock exchanges despite the added costs of complying with the Sarbanes-Oxley Act.

Karolyi told the magazine these companies, which are usually larger and come from countries with less-developed financial markets and legal systems, have as much as a 30-percent higher valuation than companies that list only in their home country.

Richard Murdock, associate professor of accounting and MIS, was quoted in the September issue of Columbus C.E.O. magazine on accounting education.

While the CPA program is popular at Fisher, Murdock said the accounting program can lead to a variety of professional designations within the field including certified management accountant, certified internal auditor or certified forensic accountant.

Fisher News is published bi-weekly throughout the academic year. To submit story ideas, e-mail content and your contact information to or use the online news submission form. The deadline for story submissions is 5 p.m. the Friday before the upcoming issue.

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