FISHER NEWS May 13, 2005
  In this issue

Trading Class Gets First-Hand Look at Life on Wall Street

Faculty Featured in Harvard Business Review

Business Plan Finalists Announced

Reg FD Study Published

PhD Candidates Recognized in Research Forum

Marketing Class Features Renowned Speaker
Max M. Fisher College of Business > The Ohio State University Fisher College of Business
Trading Class Gets First-Hand Look at Life on Wall Street

From L to R: Rudy Priyetna, Matt Frieda, Robin Chen, Arthur Lin, Bob Xue, Erwin Grabisna, Prof. Ingrid Werner, Peng Wang, Dan Ellison, Xin Lu and Matt Reidy

A group of MBA students recently got a first-hand look at the New York Stock Exchange (NYSE). Accompanied by Associate Professor of Finance Ingrid M. Werner, the students of Trading and Markets 830 took an insider tour of NYSE, Citigroup, Morgan Stanley and Whitecap Trading.

"Many Fisher MBA students aspire to work on Wall Street, and my hope is that this visit to sell-side firms helped my students get a better picture of what that would be like," said Werner.

The whirlwind weekend included tours of active trading floors and meetings with the top officials at Citigroup, Morgan Stanley and Whitecap Trading.

"The trip to visit the NYSE and Whitecap Trading was extremely informative and could not have come at a more opportune time. To arrive at the exchange the week of the announced merger with Archipelago, along with the subsequent news regarding the NASDAQ merger, added an air of excitement," said part-time MBA student Jason Winters. For more information, click here.

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Faculty Featured in Harvard Business Review
Neeli Bendapudi, associate professor of marketing and academic director of the Initiative for Managing Services, and Venkat Bendapudi, senior lecturer of management and human resources, published an article titled "Creating the Living Brand," in the May 2005 issue of Harvard Business Review.

Focused on the convenience store industry, the study examines how these stores benefit from training employees to reflect the brand's core values, centering on QuikTrip and Wawa, which have turnover rates of 14% and 22% respectively.

The authors uncovered the following six principles that help a company create a strong customer service-oriented culture:
  • Know what you're looking for
  • Make the most of talent
  • Create pride in the brand
  • Build community
  • Share the business context
  • Satisfy the soul

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    2005 Business Plan Finalists Announced
    The Center for Entrepreneurship at the Fisher College of Business today announced six finalists for the 2005 Business Plan Competition sponsored by Deloitte & Touche USA LLP. More than 100 teams registered for this year’s competition.

    Finalists include:
  • Authis - provides outsourced authentication services
  • Pinpoint Dynamics - develops avionics products such as an aircraft collision warning system suitable for light aircraft.
  • Siren Audio - distributes high-quality production audio content quickly and efficiently via the Internet
  • Spotless & Shine: develops automatic car-washing technology for auto markets
  • Strategic Thinking Industries, LLC: provides software products for the healthcare information technology industry
  • Unknown Games: offers innovative and proprietary olfactory games that appeal to kids, teenagers and adults in the home entertainment market

    The final round takes place May 20 when each team will give an oral presentation of its plan to a panel of leading experts, including entrepreneurs, industry leaders, venture capitalists and scholars. The top three finalists will share in more than $100,000 in start-up funds and services.

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    Study Shows Problems with Reg FD
    A recent study co-authored by Anil Arya, professor of accounting and MIS, shows that Regulation Fair Disclosure (FD), a standard that prohibits companies from releasing information to select analysts, may be causing more problems than it solves. Titled "Unintended Consequences of Regulating Disclosures: The Case of Regulation Fair Disclosure," the study was authored in conjunction with Brian Mittendorf and Ganapathi Marayanamoorhty of the Yale School of Management and Jonathan Glover of the Tepper School of Business at Carnegie Mellon University. Mittendorf and Glover are former Fisher College of Business PhD students. The study concluded that Regulation FD may be unintentionally increasing herding behavior, the trend in which analysts quickly reach a consensus thus leaving investors less informed. For more information, click here.

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    Fisher College PhD Candidates Win Research Forum
    Three PhD students were recognized at the 2005 Edward F. Hayes Graduate Research Forum. In its 19th year, the graduate research forum is co-sponsored by the Council of Graduate Students, the Graduate School and the Office of Research. Alison Mackey, Tyson Mackey and Janice Molloy claimed first, second and third place respectively for their presentations in business.

    Alison Mackey took first place with her paper titled “How Much do CEOs Influence Firm Performance-Really?,” which explored the trend of the “CEO effect” versus industry and firm “effects.” In second place, Tyson Mackey, with his paper titled “Diversification, Payout Policy, and Firm Value,” discussed why corporate diversification decisions must include an analysis of alternative uses of free cash flow. His results suggest agency problems in firms’ diversification choice. Rounding out the top three, Molloy presented a paper titled “Why One Size Employer Doesn’t Fit All: Prototypes of Large and Small Employers.” Her research looked at what attracts applicants to large or small employers; the research was conducted in an attempt to look at the issue of small employers’ difficulty in attracting talent.

    The forum is designed to encourage professional development, provide students with an opportunity to share their research, recognize exemplary students and foster communication between students, faculty, administration and the public.

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    Marketing Class Features Renowned Speaker
    Associate Professor of Marketing Curtis Haugtvedt gave his undergraduate classes a once-in-a-lifetime chance to hear acclaimed businessman George B. Foster speak. Foster is a seasoned veteran of the business world and has more than 50 years of experience to back his lectures. Foster attended Harvard prior to entering the military and serving in World War II. After five years in the military, Foster left to attend the University of Illinois where he earned a degree in electrical engineering. Using his military background and his engineering knowledge, Foster became involved with numerous ventures over the next decades. He has 47 patents issued and has been involved in countless projects covering a range of topics including nuclear radiation, online mechanical analysis, air navigation devices and communication improvements in lectures, conferences and computer data entry. Foster continues to share his expertise with academia and the public through his involvement with community organizations.

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  • Calendar of Events

    Faculty, Staff and PhD
    May 13, 2005

    David Yermack, professor at New York University, will speak on "Pay Me Later: Inside Debt and its Role in CEO Compensation" as part of the Stephen A. Buser Colloquium Series in Financial Economics at 10:30 a.m. in 800 Fisher Hall.

    May 13, 2005

    CEMM Quarterly Professional Development Seminar
    Kent Sears, vice president, manufacturing processes and global manufacturing systems implementation, General Motors North America, will discuss "Taking Lean to the Enterprise. Applying the Principles of Lean Manufacturing to the Office and Professional Environment" at 1 p.m. in 140 Pfahl Hall.

    Undergraduate Students
    May 13, 2005
    Business Ethics Case Competition
    Contact Xiao Sun at for more information.

    May 14, 2005
    Personal Finance Boot Camp
    from 11 a.m. to 4 p.m. in the lobby of Schoenbaum Hall. To register, click here.

    May 16, 2005
    CIBER Case Challenge Deadline

    May 19, 2005
    Utsav 2005

    May 20, 2005
    Fisher Thought Leader Seminar Series

    News Briefs

    CIBER Case Challenge Deadline
    Monday, May 16 is the deadline for all CIBER Case Challenge volunteer manager applications. To get an application or read more about the positions, click here. If you are also applying for a co-chair position, please send a resume to

    Utsav 2005
    Utsav 2005 will take place May 19 from 12:30 - 1:30 p.m. in the Fisher Courtyard. Sponsored by the Indian MBA Association, the event will feature a fashion show, colorful dance sequences, skits and songs. Following the show enjoy authentic Indian cuisine at the Bank One Lounge in Gerlach Hall.

    Fisher Thought Leader Series
    Andrew Karolyi,
    Charles R. Webb Designated Professor of Finance, will speak on Friday, May 20 at 8:30 a.m. as part of the Fisher Thought Leaders Seminar Series.

    Fisher Follies

    The Fisher Follies will take place May 20 at 8:00 p.m. at the Fawcett Center. Fisher Follies features more than 30 MBA students in a two-act tongue-in-cheek performance. Students are involved in every step of the development process: from writing scripts and designing sets to marketing and fundraising. Tickets are $7 in advance and $10 at the door. Proceeds benefit Junior Achievement. For more information, contact Brittany Fortin, Fisher Follies marketing director at

    Cullman Symposium

    The twelfth biennial W. Arthur Cullman Symposium will take place May 26-27 in the Blackwell Hotel. This year, the symposium focuses on "Competing through Service." For a complete list of panels and speakers, click here.

    Sphinx Students Selected

    Eight Fisher College undergraduate juniors were inducted into the Sphinx Honorary last Friday. Only 25 students across the entire campus get into this leadership and academic honorary, which has been at Ohio State since 1907. The Fisher College students include Adam Barbina, Zane Fry, Matthew Kreiner, Elizabeth Lubnina, Laura Pratt, Suzanne Scharer, Aaron Wilcox and Melissa Zurlinden.

    Shenkar Participates in Panel on China
    Ford Motor Company Chair in Global Business and Professor of management and human resources Oded Shenkar spoke at the Asia Society of Texas in Houston on May 12. Shenkar led a panel discussion on how China is growing through modern technology and market economics in a non-democratic system.

    Curphey Speaks to Services Marketing Class
    Jim Curphey, the department manager of the litigation department at Porter, Wright, Morris & Arthur spoke to Professor of Marketing Neeli Bendapudi's Services Marketing class on May 9. He focused on motivating employees in the professional services sector, from a law firm's perspective, believing that job satisfaction was the key factor.

    Media Hits
    Professor of Management and Human Resources Oded Shenkar's book The Chinese Century was reviewed in a May 5th Economist article titled "Behind All the Glitter."

    The Center for Entrepreneurship's Business Plan Competition was featured in a May 6 Business First article titled "Biz Plan Competition Provides Critical Assistance."

    Department of Accounting Chair Dick Dietrich was quoted in a May 8 Columbus Dispatch article titled "Political Ties, Secrecy Taint Investment Deal" and in a May 11 Columbus Dispatch article titled "Coin-Funds Manager Quits Two State Panels."

    Professor of Marketing Rao Unnava was quoted in a May 8 Columbus Dispatch story titled "No Minimums."

    Professor of Finance Tony Sanders was cited in a May 9 Wall Street Journal article titled "Fannie's Friends on the Hill."

    To submit story ideas, e-mail content and your contact information to or use the online news submission form. The deadline for story submissions is 5 pm every Friday.

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