2004 Advertising and Consumer Psychology Conference: Applying Social Cognition to Consumer-Focused Strategy
Deadline for submissions: January 15, 2004
The 23rd annual Advertising and Consumer Psychology Conference will be held May 21-23, 2004, in Montreal, Canada. The Co-Chairs of the Conference are Frank R. Kardes, University of Cincinnati, Paul M. Herr, University of Colorado, and Jacques Nantel, University of Montreal.
The field of social cognition has made many important contributions to consumer psychology – including models of persuasion, attitude-behavior relationships, causal inference, category-based judgment, cognitive representations, and many other important topics. This conference focuses on social cognition research conducted by psychologists and by marketing researchers. The conference provides a forum for psychologists and marketing researchers to discuss overlapping interests and unique perspectives, and is designed to encourage integrative theorizing. Moreover, because most leading academic journals in psychology and in marketing discourage extensive discussion of the practical implications of one’s research, this conference is designed to provide a unique outlet for this type of discussion. Special attention should be allocated to practical implications relevant to consumer-focused strategy – or the effects of marketing stimuli and activities (e.g., promotion and advertising, branding strategies, product-line management, on-line and bricks-and-mortar retailing strategies, stealth marketing) on an integrated system of consumer processes and responses (e.g., consumer information processing, judgment, inference, and decision making).
The conference will begin with an invited keynote address by Professor Robert S. Wyer, Jr., one of the founding fathers of the field of social cognition and the Editor of the Journal of Consumer Psychology. Professor Wyer has held faculty positions in psychology and in marketing departments, and is, therefore, in a unique position to encourage and guide integrative theorizing. He is the most prolific author in the history of the prestigious Journal of Personality and Social Psychology (50 articles), and is the recipient of the Ostrom Award and the Alexandr von Humboldt Special Research Prize for Distinguished Scientists. The field of consumer psychology is also indebted to Professor Wyer for his distinguished service as the Editor of our flagship journal.
Complete manuscripts or 1,000 word abstracts must be received by January 15, 2004.
Send Word documents via e-mail attachment to Frank.Kardes@uc.edu. Conference details, including registration information and the conference program will be available on the SCP web site (http://www.consumerpsych.org) in late February 2004.