Jointly sponsored by the Society for
Consumer Psychology
and the Korean Marketing Association
June 5:
9 am: Seoul City/Palaces Tour
June 5:
June 5:
7 pm:
Opening reception and registration
Exemplars' Images, Images of the Product Category, and
Self-Image: Prototypicality in Measurement and Persuasion,
Timothy C. Brock, The Ohio State University, and Laura A. Brannon, Kansas State
University, USA
The Consumption of TV
Commercials in Spanish and the Politics of Identity,
Vanessa Fonseca and Ayse Binay,
Cross-cultural Comparisons of Brand Personality
in Print Media: The Case of Mainland China and Taiwan, Yung-Cheng Shen, Yun-Zi University,
Taiwan, and Lien-Ti Bei,
Junko
Kimura,
Communication
Tactics, Session Chair: JOseph ha
The Effects of Humor Ads
Depending upon the Types of Execution,
Bongjin Cho and Tae Gil Ha, Keimyung University,
Word of Mouth Effects in
Building Country Image: A Cross-cultural Comparison, Woonbong Na, Silla University,
YoungSeok Son, Hanyim University, Chunghyun Kim, Sogang University, Korea
The
Role of Articulation in Sponsorship-linked Marketing,
T. Bettina Cornwell, Michael Humphreys, Angie Maguire and Cassandra Tellegan,
The University of Queensland,
Understanding English as Second Language
(ESL) Consumers: A Qualitative Study, Madhubalan Viswanathan, Tianjiao Qiu,
Hila Riemer, and Sukki Yoon, University of Illinois, Urbana-Champaign, USA
Brand Evaluation,
Session Chair: Leslie
Burns
Martin Roll, VentureRepublic Pte Ltd,
“Image” Attributes of Automobiles and Their Influence on Purchase Price Decision,
Keiko
I. Powers, J. D. Power and Associates,
Feedback Effect of Brand
Extension on Family Brand and Its Products,
Dimensions of Celebrity
Images: Scale Development and Validation, Sejung Marina Choi, The University of
Texas at Austin, and Nora J. Rifon, Michigan State University, USA
Third-Person Effect:
National and Individual Culture's Role in the Perceived Effect of Source
Expertise in Advertising, Sukki
Yoon and Patrick Vargas, University
of Illinois at Urbana-Champaign, USA
Impact of Brand Endorsements on Celebrity Image,
Ajit Arun Parulekar, and Preety Raheja, Goa Institute of Management,
Users’ Attitudes Towards
Movie-Related Websites and E-Satisfaction, Yoon Cho and Joseph Ha,
June 6,
Keynote: Brand Reputation-Brand Equity Model: Some Unresolved
Issues, C. W. Park,
Social
Influences, Session Chair: Boonghee Yoo
Well-Matched Employees Make Customers Happy: Effects of
Brand-Employee Congruence, Youjae Yi and Suna La,
Assessing the Influence of
Cultural Values on Consumer Susceptibility to Social Pressure for Conformity:
Focusing on Comparison between Self-Image Enhancing and Information Searching
Motivations, Heonsoo
Jung,
Proneness to Social
Influence: Authority Effects in France and
the United States, Jae
Min Jung, North Dakota State University, and James J. Kellaris, University of
Cincinnati, USA
Consumers’ Multi-layered
Experience and Their Perception of Corporate Image, Chung-Hyun Kim, Sogang University,
Korea, Taewon Suh,, Saint Louis University, USA
Country of Origin Effects, Session
Chair: Francis M. Ulgado
How Situational and Enduring Involvement Affect Consumer's
Country-of-Origin Cue Utilization in Information Processing: Additive vs. Interactive?
TaiWoong Yun, Wei-Na Lee and Byung-Kwan Lee, Department of Advertising, The
Measuring Country Image: The Case of South Korea, Cho, Dong-Sung,
The Impact of
Country
Image: Effects of Advertising Exposure and Other Experiences,
Yong-Soon Kang,
Jaebeom Suh,
Consumer Evaluations of Counterfeit Fashion Products,
Seung-Hee Lee, Sungshin Women’s University, Boonghee
Yoo,
Vanity, Body Image and
Plastic Surgery in Korea,
MinJeong Kim and Bongjin Cho, Keimyung University, Korea
"No Sweat Labor"
Labeling: Creating
an Image of Social Responsibility,
Leslie
Davis Burns and Eunyoung Chang,
Beauty in Advertising: A
Cross-Cultural Analysis of Women’s Images Portrayed in Cosmetics TV Commercials, Kyoo-Hoon Han,
June
6,
Chinese Consumer Evaluation
of Hybrid Products: Effects of Decomposition, Brand, and Ethnocentrism, Kwon Jung, KDI School of Public Policy
and Management, Seoul, Korea, and Ah Keng Kau, National University of Singapore
Influences of
Ethnocentrism, Animosity, and Global Openness on Country-of-Origin Image, Hyun Seung Jin, Kansas State
University, Taewon Suh, Boeing Institute of International Business, Saint Louis
University, and Eunmi Suh, Kyungsung University, Busan , Korea
Effects of Product
Knowledge and Consumer Ethnocentrism on Consumers’ Utilization of
Country-of-Origin Information,
Byeong-joon Moon,
Korean Consumers’ Responses
to White Models and Korean Models: The
Effects of Media Exposure and Cultural Values on Racial Image Preference, Douglas M. McLeod and Seung-jun Moon,
University of Wisconsin, USA
A Study on the Internet Shopping Mall's
Initial Web page Image Affecting Site Attitude and the Consumer's purchase
Intent, Yong-Man Kim,
A Proposed Model of
Internet Advertising: How a Medium's Image Shapes Consumer Acceptance of Its
Creative Strategies, Richard Ganahl,
Consumers’ Attitudes
Formation Processing on the Web: The Animated Character’s Role as Mediator of
the Creative Platform, ChangHyun
Jin, ByungKwan Lee, Wei-Na Lee, The University of Texas at Austin, USA, and
YooKyung Kim, Hankuk University of Foreign Studies, Korea
June 7,
Keynote: From Image to Experience, Bernd Schmitt,
The Role of Trust in Internet
Banking: Interactions between On-line and Off-line, Kyung Hoon Kim,
The Impacts of Media
Contact and Culture on Women’s Consumption Value in China and Taiwan, Tsai-Ju, Liao and Lien-Ti Bei, National
Cheng Chi University, Taiwan
Chinese
Cultural Values; Their Diversity and Stability? An Investigation into the Marketing
Communications/advertising Implications, Mike Bastin, University
College Northampton, UK
Values, Brands, and Image, Lynn R. Kahle and David Boush,
University of Oregon, USA, and Woo-Sung Kim, Youngsan
University, Korea
The Effects of Intrinsic and
Extrinsic Cues on Consumer Perception of Value of a Third World
Country (
Humayun Kabir Chowdhury,