Editor

Dawn Iacobucci

University of Arizona

Editorial Review Board

Joseph W. Alba

University of Florida

Linda F. Alwitt

DePaul University

Richard P. Bagozzi

University of Michigan

James R. Bettman

Duke University

Lauren Block

Baruch

Bridgette Braig

The Sterling-Rice Group

David Brinberg

Virginia Tech

Robert E. Burnkrant

Ohio State University

Dipankar Chakravarti

University of Colorado

Murali Chandrashekaran

University of Cincinnati

Amitava Chattopadhyay

INSEAD

Terry Childers

University of Minnesota

Ravi Dhar

Yale University

Julie A. Edell

Duke University

Russell H. Fazio

Indiana University

Martin Fishbein

University of Illinois

Valerie S. Folkes

University of Southern California

Marvin E. Goldberg

Pennsylvania State University

Gerald J. Gorn

Hong Kong University of Science and Technology

Lynn Hasher

Duke University

Reid Hastie

University of Colorado

Curtis P. Haugtvedt

Ohio State University

Timothy Heath

University of Pittsburgh

Paul Herr

University of Colorado

Edward R. Hirt

Indiana University

Stephen J. Hoch

University of Pennsylvania

Michael J. Houston

University of Minnesota

Wesley Hutchinson

University of Pennsylvania

Alice M. Isen

Cornell University

Deborah Roedder John

University of Minnesota

Eric J. Johnson

University of Pennsylvania

Lynn Kahle

University of Oregon

Frank R. Kardes

University of Cincinnati

James J. Kellaris

University of Cincinnati

Richard J. Lutz

University of Florida

John G. Lynch, Jr.

Duke University

Scott B. MacKenzie

Indiana University

Leigh McAlister

University of Texas

Ann L. McGill

University of Chicago

Karen Machleit

University of Cincinnati

Diane M. Mackie

University of California, Santa Barbara

Durairaj Maheswaran

New York University

Prashant Malaviya

INSEAD

Sue Mantel

University of Toledo

Robert J. Meyer

University of Pennsylvania

Joan Meyers-Levy

University of Minnesota

Andrew Mitchell

University of Toronto

Kent B. Monroe

University of Illinois

John Mowen

Oklahoma State University

Kent Nakamoto

Virginia Tech

Richard Olshavsky

Indiana University

Amy Ostrom

Arizona State University

Laura A. Peracchio

University of Wisconsin-Milwaukee

Richard E. Petty

Ohio State University

Steve Posavac

University of Rochester

Anthony R. Pratkanis

University of California, Santa Cruz

Joe Priester

University of Michigan

Peter H. Reingen

Arizona State University

David W. Schumann

University of Tennessee

Norbert Schwarz

University of Michigan

Terence A. Shimp

University of S. Carolina

Itamar Simonson

Stanford University

Brian Sternthal

Northwestern University

Mita Sujan

Pennsylvania State University

Esther Thorson

University of Missouri

Alice Tybout

Northwestern University

W. Fred Van Raaij

Erasmus University

Madhu Viswanathan

University of Illinois

William D. Wells

University of Minnesota

Robert S. Wyer, Jr.

Hong Kong University of Science and Technology