DEPARTMENT
CALENDAR and
Selected College/University Events
MARKETING AND LOGISTICS
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"Research Thursdays" instituted Winter Quarter 2008 in Department of Marketing and Logistics.
Starting in Winter Quarter 2008, on the 2nd, 3rd, and 4th Thursday of every month, from 12:30-1:30, faculty and doctoral students will gather in the conference room for food and research discussion. The responsibility to lead the discussion will rotate among the faculty, but there will be no formal structure. |
| November 8-9 |
(Sun-Mon) |
Assistant Professor Visit from Jonathan Zhang, Columbia |
| November 1-2 |
(Sun-Mon) |
Assistant Professor Visit from Peter Ebbes, PSU |
| October 25-26 |
(Sun-Mon) |
Assistant Professor Visit from Eva Ascarza, LBS |
| October 20-21 |
(Tues-Wed) |
Assistant Professor Visit from Yu Yu, Cornell |
| October 11-12 |
(Sun-Mon) |
Assistant Professor Visit from Vineet Kumar, CMU |
| October 2 |
12:00 noon |
Department Faculty meeting, starting at 12:00 noon with lunch |
| May 1 |
12:00 noon |
Department Faculty meeting, starting at 12:00 noon with lunch |
| May 1 |
10:30am-Noon |
"Friction in Related Party Trade when a Rival is also a Customer" presented by Professor Anil Arya, John J. Gerlach Chair in Accounting
Dept of Accounting and MIS, OSU. Related parties in vertical relationships routinely have competing objectives. While conventional wisdom suggests that such frictions can be alleviated by centralized control, this paper demonstrates that decentralization and the tensions that arise in transfer pricing can help coordinate the decisions of affiliated firms. In particular, a vertically integrated central planner may find it difficult to convince a wholesale customer that it will not subsequently encroach on its retail territory, thereby necessitating wholesale price concessions to the wary customer. However, under decentralized control, related parties in the supply chain exhibit strife manifested in limited related-party pricing discounts. In this case, the upstream affiliate's customer realizes retail competition will not be as cutthroat, thereby inducing a greater willingness to pay in the wholesale arena. Such wholesale profit gains can outweigh the costs of transfer pricing distortions that arise in the retail realm. Further, in our setting, wherein input sales both to downstream affiliates and rivals are an issue, arm's length (parity) pricing restrictions can have the upside of solidifying commitments to less favorable related party pricing. |
| Apr 24 - 25 |
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Marketing Alumni Research Camp. Marketing Doctoral grads
speaking and attending. |
| Apr. 11 |
10:30 am – 1:00 pm |
Dr. Prasad Naik, Univ. of California, Davis, presents his co-authored paper, "Managing Corporate and Product Brands." This paper explores how firms should optimally allocate their multi-million dollar budgets between corporate versus product branding efforts. The authors formulate a dynamic model of corporate advertising by multi-product firms, derive the optimal closed-loop equilibrium strategies for every brand, and design an appropriate Kalman filter to estimate the model using market data. Empirical results based on Ford Motor Company furnish evidence that corporate advertising generates goodwill, which increases both brand sales and brand advertising effectiveness. The authors further elucidate that corporate advertising and brand advertising are complementary activities to be integrated in the firm's communications mix. |
| Apr. 3 |
12:00 noon |
Department Faculty meeting, starting at 12:00 noon with lunch. |
| Mar. 7 |
11:30 AM-1:00 PM |
College Faculty Meeting, 11:30 AM-1:00 PM |
| Mar. 6 |
12:00 noon |
Department Faculty meeting, starting at 12:00 noon with lunch. |
| Feb. 29 |
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Dr. Tim Renken of Coulter/Renken LP presented
"Tales from the Practitioner Side" at 10:30 AM – Lunch to follow. |
| Feb. 14 |
12:00 noon |
Department Faculty meeting, starting at 12:00 noon with lunch. |
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