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Research Colloquium Series
Colloquium Series presentations will be posted here as they are scheduled.
The Colloquium Series invites scholars to present their research to the faculty and doctoral students. The scholars spend a day on campus when they meet with the faculty, doctoral students and other interested academics from other departments. This kind of exposure helps doctoral students greatly in updating their research knowledge and in establishing contacts that might help them in their future job search attempts. The faculty as a whole benefit from this type of regular contact with leading scholars in the field, which may sometimes result in joint-publishing opportunities.
2006 Schedule
May 19, 2006 -Colloquium Presentation, 10:30 am in Fisher 500.  Professor Robert F. Lusch, University of Arizona.

May 12, 2006 - 2:00-4:00 pm in Fisher 500. Mr. Sandeep Rao, Doctoral Student in Marketing, will present his 2nd year paper, “Hierarchical Memory Organization and Impact of Advertising: Linking Concerns/Interests, Brand Attributes and Consideration Sets"

May 4, 2006 - Colloquium Presentation, Professor Eric Bradlow, Wharton, will be giving this year's joint Marketing / Statistics Colloquium talk in the Stat Department.  3:30 pm Thursday.  Professor Greg Allenby is hosting

April 21, 2006 - Colloquium Presentation, 10:30 am in Fisher 500.  Professor Greg Allenby

April 14, 2006 - Colloquium Presentation, 10:30 am in Fisher 500. Professor John Liechty from Penn State.  Professor Greg Allenby will coordinate

April 7, 2006 - Colloquium Presentation, 10:30 am in Fisher 500. Professor Joe Pilotta, VP/Research BIG Research and Professor in the Dept of Communications at OSU, will be talking about his company, their approach to research, and possible research opportunities.  Professor Bob Leone will coordinate.

March 10, 2006 - Colloquium Presentation, Professor Thomas Otter, "Dependent Poisson Race Model and Modeling Dependence in Conjoint Choice Experiments."

March 3, 2006 - Colloquium Presentation, Ms. Nicole Votolato, doctoral student.

February 24, 2006 - Department of Marketing and Logistics Research Colloquium, 10:30 am in Fisher 500. Professor Greg Allenby, "Investigating Endogneity Bias in Conjoint Models."

February 3, 2006 - Department of Marketing and Logistics Research Colloqouium, 10:30 am in Fisher 500. Prof. Rob Palmatier, University of Cincinnati, will speak on the topic, “Loyalty to Home."

January 17, 2006 - Mr. Bill Neal, president/founder of SDR consulting in Atlanta, GA., and founder of the AMA’s ART Forum, is coming to town Monday, Jan 16, to speak in a number of MBA classes (Larry’s 840 core class, Greg's 842 elective). We will have a faculty discussion starting at 12:30 on Tuesday, Jan 17, in the marketing conference room.

Bill is writing a book on brand equity, and will be presenting some of the material from that: Thompson Southwestern is the publisher.

   
 
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