Beginning in January 2010 the journal will be edited by Greg, Sridhar Moorthy of the University of Toronto and Peter Reiss of Stanford University. Greg Allenby, Sridhar Moorthy and Peter Reiss are experts in different areas of quantitative marketing. The journal has employed a co-editor structure since its founding to help ensure that each submitted manuscript is handled by an editor that is an expert in the area of the submitted manuscript.

• Professor H. Lee Mathews received the Marketing Educator of the Year Award.
  
  
• Dan Wenzel, an undergraduate Marketing Major and former president of the Student Chapter of the American Marketing Association received the Outstanding Student Contributor Award.
  
  
• The Undergraduate Student Chapter of the American Marketing Association (Professor Patricia M. West, Advisor) received the Outstanding Student Project Award for their “Pancakes for Parkinson’s” event.

Oct. 27 – Nationwide Fisher Biz Quiz National Challenge at 10 am. on Saturday, Oct. 27. Rao Unnava and Shashi Matta have been involved in organizing this televised event in which teams of undergraduate business students from across the country will test their knowledge of significant business news in a fast-paced quiz show format. Sponsored by Nationwide's Financial Leadership Rotation Program, Fisher College of Business at The Ohio State University and The Wall Street Journal, 18 business schools from the Big Ten, the universities of Texas, Florida, Southern California and New York University are among those competing.

The Fisher team consisted of Nate Palmer, Ryan Watson and Jon Stroh, and was advised by Nancy Lahmers, Honors Cohort program coordinator.

Held annually on the Sunday prior to the Council of Supply Chain Management Professionals' annual conference, SCMEC affords academics and researchers the opportunity to submit their current research for consideration and presentation at this prestigious event. The conference, open to all academics and annual conference attendees, offers informative and interactive sessions while providing an excellent venue for networking with colleagues from around the globe.

A survey of 200 internet sellers found there is still a lack of understanding of the value of logistics service providers (LSPs) in lowering costs and improving revenue, according to an article that appeared in the summer 2006 issue of California Management Review. A. Michael Knemeyer, an assistant professor of logistics at Fisher and co-author of the article, indicated that most e-commerce firms view the outsourcing of logistics services only from a cost perspective. Many fail to realize that a positive relationship with LSPs can not only help streamline operations and lower costs in shipping process, but they can also improve customer loyalty and help a company expand into new markets.

These lunches will be held in the marketing department conference room from 12:30 - 1:18pm and we will invite 10-12 students (first and second year students) to join 3-4 faculty. The goal is for faculty to talk about their research and the MBA course(s) they teach so the students can get to know the faculty and make more informed decisions about electives they take.

In the article, the authors use experimental research to investigate the effect that gender counter-stereotypical service employees have, on consumer’s inferences about the service provided and about the service brand. From the fear that consumers expect counter-stereotypical service providers to provide poor service, employers sometimes refrain from hiring people for positions in which they might be perceived as counter-stereotypical (for eg., female financial advisors, male nurses, female mechanics, etc.). However, novel results from this research offer an incentive for service firms to increase diversity in their workforces. For more information on this research, see

Shashi Matta and Valerie Folkes (2005), “Inferences about the Brand from Counter-stereotypical Service Providers,” Journal of Consumer Research, 32(2), 196-206.

On April 20, 2006, the department held its annual W. Arthur Cullman MBA Fellowship luncheon. Carmen Chirita and Paul Nichols were presented with this award, which recognizes outstanding performance by marketing majors in their 1st year of the MBA program (2005). The students received a plaque and a monetary award credited toward their university fees. Faculty participants included Bob Burnkrant, Bob Leone, and Rao Unnava. The luncheon was also attended by college administrators and Art Cullman Jr.