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   Larry M. Robinson
   
   
 
 

Larry M. Robinson
Visiting Associate Professor




Areas of expertise
Marketing of services
Consumer complaint behavior
Customer satisfaction measurement systems
Pricing strategies and tactics

 

Education
PhD, The Ohio State University
MBA, Wright State University
BSIE, General Motors Institute

  Biography
 

Dr. Robinson joined the Department of Marketing and Logistics in 2004 from Rice University. As Visiting Associate Professor of Management, he taught the core Marketing course in the MBA and Executive MBA programs, in addition to Integrated Marketing Communications, Marketing Channels, Marketing Research and Pricing. Prior to Rice, he spent 22 years as a senior marketing executive for three large financial services companies. He has served as VP Market Research, VP Marketing, VP Business Development, VP Institutional Markets, SVP Product Management and Founding Chairman and COO of an off shore life insurance company. Dr. Robinson has also taught marketing at Purdue, Georgia State and Emory Universities.

  Contact Information
 

636 Fisher Hall
Fisher College of Business
2100 Neil Avenue
Columbus, OH 43210
(614) 292-0680
(614) 496-2119
Email: robinson.878@osu.edu

   
 
 
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