RESEARCH PUBLICATIONS:

Journal Articles

SN Singh, SK Mishra, N Bendapudi and D Linville (1994), “Enhancing Memory of Television Commercials Through Message Spacing, ” Journal of Marketing Research, 31(August), 384-392.

N Bendapudi , SN Singh and V Bendapudi (July 1996), “Enhancing Helping Behavior: An Integrative Framework for Promotion Planning, ” Journal of Marketing, 33-49.

N Bendapudi and LL. Berry (1997), “Customer Receptivity to Relationship Marketing, ” Journal of Retailing, 73(1), 15-37.

G Allenby, N Bendapudi, RE. Burnkrant, L Fine, J Ginter, RP Leone, M Stiving, and HR Unnava (1999), “Market Segmentation in the 21st Century: Discrete Solutions to Continuous Problems,” Seoul Journal of Business, 129-157.

N Bendapudi and RP Leone (2001), “How to Lose Your Star Performer, Without Losing Customers, too,” Harvard Business Review, November, 104-115.

N Bendapudi and RP. Leone (2002), “Managing Business-to-Business Customer Relationships Following Key Contact Employee Turnover in a Vendor Firm,” Journal of Marketing, April, 83-101.

N Bendapudi and RP. Leone, “Psychological Implications of Customer Participation in Coproduction,” Journal of Marketing, January 2003.

LL Berry and N Bendapudi, “Clueing in Customers, ” Harvard Business Review, February 2003. N Bendapudi and V Bendapudi, “Creating the Living Brand,” Harvard Business Review, May 2005. (HBR Bestseller when published and till today)

T Donovan, X Fang, N Bendapudi and SN. Singh, "Applying Interactional Psychology to Salesforce Management: a Socialization Illustration." Qualitative Market Research: An International Journal; February 2004.

N Bendapudi and V Bendapudi, “Creating the Living Brand,” Harvard Business Review, May 2005. (HBR Bestseller when published and till today)

N Bendapudi, L Berry, K Frey, J Parish, and W Rayburn,(2006), “Patients’ Perspectives on Ideal Physician Behaviors,” Mayo Clinic Proceedings, March 2006, pp. 338-344. (Lead article with editorial commentary)

L Berry and N. Bendapudi (2007), “Healthcare: A Fertile Field for Service Research, ” Journal of Service Research, 10(2), 111-122.

F Sanfilippo, N Bendapudi, A Rucci and L. Schlesinger (2008), “Strong Leadership Drives Culture and Performance Change,” Academic Medicine.