Proceedings and Presentations:

Bendapudi, Neeli, “Whose Ideal Doctor?,” AMA Winter Educators’ Conference, Austin, TX, February 2008.

Bendapudi, Neeli, “Teaching and Ethics,” AMA Sheth Foundation, 40th Annual Doctoral Consortium, July 6-10, 2005.

Bendapudi, Neeli, Randy Raggio and Stephen Brown, "Value Pricing: Navigating the Free-to-Fee Transition for B2B Services," Penn State's SMEAL College of Business' Institute for the Study of Business Markets Academic Workshop "New Priorities and Challenges for Business-to-Business Marketers," August 5-6, 2004, Harvard Business School, Boston, Massachusetts.

Bendapudi, Neeli, “Trends in Services Research,” AMA Sheth Foundation, 39th Annual Doctoral Consortium, June 19, 2004, College Station, TX.

Bendapudi, Neeli, "B2B Services," QUIS 9 The 9th International Research Symposium on Service Excellence in Management , June 15-18, 2004, Karlstad, Sweden.

Bendapudi, Venkat, Neeli Bendapudi, and Deborah Ballam (2002), “Employee Responses to Psychological Contracts. ” Academy of Management Conference, Denver CO, August 9-14, 2002.

Bendapudi, Neeli and Robert P. Leone (2002), “Owning the Customer Relationship, ” Marketing Science Institute, Customer Relationship Management: Strategies and ompany-wide Implementation, July 11-12, 2002, Fontainebleau, France.

Berry, Leonard L. and Neeli Bendapudi (2002), “Improving Healthcare Service,” Plenary session presentation, QUIS8, Victoria, British Columbia, June 12, 2002. Psychological Implications of Customer Co-production, Arizona State University, March 20, 2002

Berry, Leonard L. and Neeli Bendapudi (2002), “Improving Healthcare Service,” Plenary session presentation, QUIS8, Victoria, British Columbia, June 12, 2002.

Bendapudi, Venkat, Neeli Bendapudi, and Deborah Ballam (2001), “Employee-Customer Relationships and Implications for Marketing Services.” Abstract published in the proceedings of the 10th Annual AMA Frontiers in Services Conference, October 25-28, Bethesda, Maryland.

Bendapudi, Neeli and Robert P. Leone (2000), "Understanding and Managing Service-Provider versus Company Brand Equity: Managing the Relationship between the Service Company, the Service-Provider, and the Customer," Marketing Science Institute, Managing Customer Relationships, March 2-3, 2000, Charleston Place, Charleston, SC.

Bendapudi, Neeli and Leonard L. Berry (1996), “Customers’ Relational Competence in Service Relationships.” Abstract published in the Proceedings of the Frontiers in Services Conference, Nashville, Tennessee, October 3-5.

Bendapudi, Neeli and Surendra N. Singh (1996), “Moods as Heuristics in Service Evaluations. ” Proceedings of the 1996 AMA Summer Marketing Educators’ Conference, San Diego, California.

Bendapudi, Neeli and Leonard L. Berry (1996), “Customer Responsiveness to Relationship Marketing Efforts.” Proceedings of Quality in Services Symposium (QUIS 5), Karlstad, Sweden, June 17-20.

Bendapudi, Neeli, Sanjay K. Mishra and Surendra N. Singh (1996), “Effects of Attachment Style on Marketing Phenomena: Theoretical Conceptualization and Preliminary Evidence,” Proceedings of the 1996 AMA Winter Marketing Educators’ Conference, Hilton Head, SC, February 4-6.

Bendapudi, Neeli and V. Parker Lessig (1996), “Customer Responses to Service Failure: What Happens When Things Go Wrong?” Proceedings of the 1996 AMA Winter Marketing Educators’ Conference, Hilton Head, SC, February 4-6.

Bendapudi, Neeli and Leonard L. Berry (1995), “Customer Receptivity to Relationship Marketing Efforts, ” Abstracted in Proceedings of AMA Frontiers in Services Conference, Nashville, TN, October 5-7.

Bendapudi, Neeli and V. Parker Lessig (1994), “Next in Line: The Impact of Other Patrons on Customer Service Experiences, ” Abstracted in Proceedings of AMA Frontiers in Services Conference, Nashville, TN, October 6-8.

Bendapudi, Neeli and Surendra N. Singh (1994), "Effective Promotional Strategies for Charitable Organizations," Proceedings of the AMA Winter Educators’ Conference, St. Petersburg, FL, February 19-22.

Bendapudi, Neeli and V. Parker Lessig (1993), “Who’s to Blame When Things Go Wrong? An Investigation of Customer Attributions in Service Encounters,” Abstracted in Proceedings of AMA Frontiers in Services Conference, Nashville, TN, October 21-23.

Bendapudi, Neeli and Surendra N. Singh (1993), "Promotional Strategies to Enhance Charitable Behavior: An Interactional Framework," Proceedings of the American Academy of Advertising, Montreal, Canada, April 16-19.

Singh, Surendra N., Mishra, Sanjay, Bendapudi, Neeli, and Denise Linville (1992), "Manipulating Message Spacing to Enhance Memory of Television Commercials in Older and Younger Adults," Marketing Science Institute Papers Series, November.

Bendapudi, Neeli and Surendra N. Singh (1992), "Conditions for the Use of Heuristics in Service Quality Judgments." Abstract published in the Proceedings of the Frontiers in Services Conference, Nashville, Tennessee, September 24-26.

Singh, Surendra N., Mishra, Sanjay, Bendapudi, Neeli, and Denise Linville (1992), "Using Encoding Variability Theory to Enhance Memory for Television Commercials Among Older Adults." Abstract published in the Proceedings of the Marketing Science Conference, London, England, July 11-16.

Bendapudi, Neeli (1992), "A New Conceptualization of Service Quality," Proceedings of the First Annual Nebraska Doctoral Symposium, Lincoln, Nebraska, April 9-11. (Non-Refereed).