Masters Programs

The Department of Marketing and Logistics offers two majors in the MBA Program– one in Marketing Management and the second one, a joint Operations and Logistics Management major.

Marketing Management Major:

Graduates in marketing management have recently been hired by P&G (Brand Manager), Kimberly Clark (Marketing Assistant), SC Johnson (Assistant Product Manager), Nestle (Marketing Associate), Eli Lilly (Marketing Associate), Hewlett-Packard (Sales/Marketing Developer), General Mills (Associate Marketing Manager), and 3M (Corporate Strategic Marketing). Other opportunities include marketing research, sales management, and a variety of challenging careers in retailing.

Students majoring in marketing management will have to complete three base courses and a total of eight credits of selective courses. The base courses are not prerequisites for the selective courses.

TWO REQUIRED BASE COURSES

M&L 844 - Applied Marketing Planning (4 credit hours)

M&L 847 - Analysis for Marketing Decisions (4 credit hours)

ONE OF THE FOLLOWING BASE COURSES IS REQUIRED

M&L 854 - Consumer Behavior or (4 Credit hours)

M&L 846 - Advertising and Promotion Management (4 credit hours)

SELECTIVE COURSES totaling 8 credit hours

M&L 841 - Principles of Electronic Marketing (4 credit hours)

M&L 842 - Product Management Strategy (4 credit hours)

M&L 843 - Services Marketing (4 credit hours)

M&L 845 - International Marketing Strategy (4 credit hours)

M&L 846 - Advertising and Promotion Management (if not taken as base) (4 credit hours)

M&L 848 - Building Business Relations (4 credit hours)

M&L 849 - Marketing Field Studies (4 credit hours)

M&L 853 - Strategies in Sales Force Management (4 credit hours)

M&L 854 - Consumer Behavior (if not taken as base) (4 credit hours)

M&L 894.85 - Brand Management (2 credit hours)

M&L 894.82 - Pricing Strategy and Tactics (4 credit hours)

M&L 894.87- Internet Marketing (2 credit hours)

If 854 is chosen as a base course, then 846 can be taken as a selective course. If 846 is chosen as a base course, then 854 can be taken as a selective course.

The faculty contact for the marketing major is:

Prof. Larry M Robinson
636 Fisher Hall
(614) 292-0680
robinson.878@osu.edu

Marketing Minor

A minor in marketing requires one base course (M&L 844), plus any two selective courses totaling 8 credit hours. The base course is required for the minor, but it is not a prerequisite for the selective courses.

The faculty contact for the marketing major or minor is:

Professor Robert Leone
560A Fisher Hall
(614) 292-1155
leone.7@osu.edu

Operations and Logistics Management Major

The Fisher College MBA program offers a joint Operations and Logistics Management (OLM) concentration. This program is widely recognized as one of the best in the United States. Our OLM students are nationally recruited by Fortune 500 firms; recent graduates are now pursuing careers at The Scotts Company as an Inventory Analyst, Copeland Corporation as a Flow Manager, Lexmark International in their Logistics Leadership Program, Solectron as a Business Intelligence Implementation Manager, Owens Corning in their Leadership Development Program, and scores of other progressive firms.

By studying from a combined operations/logistics perspective, students learn how the total flow of all goods within and between firms can be effectively and efficiently managed. This integrated focus mirrors the approach that successful firms use to manage their businesses.

Students pursuing an OLM major take the base course Marketing 880, and then select either Management Science 835 or Marketing 881 as their second base course, depending on whether an operations or logistics focus is preferred.Students then choose any three of the selectives listed below for a total of five courses. The base courses are required for the major, but are not prerequisites for the selecti

The faculty contact for the operations and logistics major is:

Associate Professor Walter Zinn
512 Fisher Hall
(614) 292-0797
zinn.13@osu.edu

For more information on OLM major, click on:
http://fishermba.osu.edu/mba/curriculum/supplychain.php