400 level courses
500 level courses
600 level courses
700 level courses
800 level courses
900 level courses

400 level courses

BUS M&L 450 - Foundations of Marketing Management

A survey of marketing for non-business students including discussion of marketing practice tools and concepts and their applications in profit and nonprofit organizations.

Generally offered Winter and Spring Quarters. Prerequisite: Math 130; Econ 200 and Cptr/Inf 100 or equivalents. Not open to students with credit for BUS M&L 494 (Summer 2001) or 650; or to students enrolled in the BSBA program. Credit does not count toward the BSBA degree.

BUS M&L 493 - Individual Studies
Individual study projects in selected areas in marketing.

Generally offered Summer, Autumn, Winter, and Spring Quarters. Prerequisite: Written permission of instructor. Repeatable to a maximum of 20 credit hours. This course is graded S/U.

BUS M&L 494 - Group Studies
Group study projects in selected areas in marketing.

Generally offered Summer, Autumn, Winter, and Spring Quarters. Prerequisites: Written permission of instructor. Repeatable to a maximum of 20 credit hours.

500 level courses

BUS M&L 553 - Retail Management

Principles and methods of management applied to retailing for non-business students.

Generally offered Winter Quarter. Prerequisite: 650 or 450. Not open to students with credit for 494 (Winter 2002) or 753; or to students enrolled in the BSBA program. Credit does not count toward the BSBA degree.

BUS M&L 555 - Promotional Strategy
Principles and methods of promotional strategy for non-business students, including fundamentals of communication, creative and media strategy.

Generally offered Spring Quarter. Prerequisite: 650 or 450. Not open to students with credit for 755 or to students in the BSBA program. Credit does not count toward the BSBA degree.

600 level courses

BUS M&L 650- Principles of Marketing
Critical survey of field of marketing; structure, functions, policies, costs, and problems analyzed from consumer and other viewpoints; emphasis on principles, trends, and quantitative expression.

Generally offered Summer, Autumn, Winter, and Spring Quarters. H650 (honors) may be available to students enrolled in an honors program or by permission of department or instructor. Prerequisite: Econ 200 or equivalent. H650: Open only to students in the Honors Business Administration cohort Program.

BUS M&L 693 - Individual Studies
Individual study projects in related areas in marketing.

Generally offered Summer, Autumn, Winter, and Spring Quarters. Prerequisite: Written permission of instructor. Repeatable to a maximum of 15 credit hours. This course is graded S/U.

BUS M&L 694 - Group Studies
Group study projects in selected areas in marketing.

Generally offered Summer, Autumn, Winter, and Spring Quarters. Prerequisite: Written permission of instructor. Repeatable to a maximum of 15 credit hours.

700 level courses

BUS M&L 750 - Consumer Behavior
A review and synthesis of behavioral sciences applied to understanding consumer decision process; emphasis on the impact of consumer decisions upon the strategies of business, government, and consumer business cases.

Generally offered Summer, Autumn, Winter, and Spring Quarters. Prerequisite: 650 or equivalent.

BUS M&L 751 - Managerial Marketing
Marketing policies and strategy; organization, demand analysis, product planning, pricing, physical distribution, and promotion from a managerial viewpoint.

Generally offered Summer, Autumn, Winter, and Spring Quarters. Prerequisite: 650 or equivalent; and BUS MGT 330 and 331.

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BUS M&L 752 - Cases in Managerial Marketing
Analysis of marketing policies and strategy, with emphasis on actual business cases.

Generally offered Summer, Autumn, Winter, and Spring Quarters. Prerequisite: 751 and 758.

BUS M&L 753 - Retail Management
Principles and methods of management as applied to retailing, including location, organization, personnel, buying, inventory control, selling and advertising, services, expenses, and profits.

Generally offered Summer, Autumn, and Spring Quarters. Prerequisite: 650 or equivalent.

BUS M&L 754 - Principles of Electronic Marketing
Focus on marketing management and strategy, marketing research, advertising and services as they relate to use of World Wide Web technologies.

Generally offered Spring Quarter. Prerequisite: 650.

BUS M&L 755 - Promotional Strategy
Consumer behavior, fundamentals of communication, setting goals and objectives, creative strategy, media strategy, and social and economic issues.

Generally offered Summer, Autumn, Winter, and Spring Quarters. Prerequisite: 650 or equivalent.

BUS M & L 756 Product Design and Pricing
Objective of the course is to understand the role and responsibilities of a product manager, study analyses tools and prepare individuals to assist product managers.

BUS M&L 757 - International Marketing
Theory and practice of marketing across national borders, as well as marketing and market research within different foreign environments, including the development of marketing strategies by the international company.

Generally offered Autumn and Spring Quarters. Prerequisite: 650 and BUS ADM 555 and BUS MGT 330 and 331; or permission of instructor.

BUS M&L 758 - Marketing Research
The role of research in the solution of marketing problems; emphasis on available data analysis and methods of the field of investigation.

Generally offered Summer, Autumn, Winter, and Spring Quarters. Prerequisite: 650 and BUS MGT 330 and 331.

BUS M&L 759 - Sales Management
The sales force and its managerial hierarchy.

Generally offered Autumn and Winter Quarters. Prerequisite: 650.

BUS M & L 760 Services Marketing
The marketing strategy for services addresses issues such as service quality and customer satisfaction, the pricing and promotion, understanding service failure and recovery, and gaining insight into the management of service employees and service culture.

BUS M&L 780 - Logistics Management
Management of logistics activities and costs, including customer service, inventory, transportation, lot quantity costs, warehousing and information systems.

Generally offered Summer, Autumn, Winter, and Spring Quarters. Prerequisite: 650 and BUS MGT 330 and 331.

BUS M&L 781 - Analysis & Design of Logistics Systems
A quantitative course in logistics covering forecasting, vehicle routing, facility location and network design.

Generally offered Autumn, Winter, and Spring Quarters. Prerequisite: 780.

BUS M&L 782 - Logistics Decision Making
Analysis of decision making in the current logistics environment and the methods needed for finding solutions to integrated logistics problems.

Generally offered Winter and Spring Quarters. Prerequisite: 780.

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BUS M&L H783 - Honors Research
Special topics research in marketing and/or transportation and logistics; research evaluated through papers, thesis, and/or special examinations.

Generally offered Summer, Autumn, Winter, and Spring Quarters. Prerequisite: Junior or Senior standing in business, 3.40 CPHR, and permission of instructor. Repeatable to a maximum of 15 credit hours. This is a Progress course.

BUS M&L 784 - Transportation Management
Study of general economic characteristics and government regulation of rail, motor, water, air, and pipeline carriers; consideration of competitive relations between modes of transportation, basic aspects of traffic management.

Generally offered Autumn, Winter, and Spring Quarters. Prerequisite: 650 and BUS MGT 330 and 331.

BUS M&L 785
Deals with the cross-functional integration of key business processes within the firm and across the network of firms that comprise the supply chain.

Generally offered Autumn Quarter. Prerequisite: business core or permission of instructor.

800 level courses

MBA 840 - Marketing Management
Focuses on the interrelated elements of the marketing mix, its relationship with the other functional areas of management, and marketing responses to the external environment.

Generally offered Winter and Spring Quarters. Prerequisite: Enrollment in structured MBA or evening MBA program.

BUS M&L 841 - Principles of Electronic Marketing
Focus on marketing management and strategy, marketing research, advertising and services as they relate to use of World Wide Web technologies.

Generally offered Autumn Quarter. Open only to MBA students or permission of instructor.

BUS M&L 842 - Product Management Strategy
Comprehensive examination of product and communication design decisions facing product managers in consumer and industrial firms; case studies and industry-sponsored project; new product development and positioning.

Generally offered Winter Quarter. Prerequisite: MBA 840, or equivalent other coursework with permission of instructor.

BUS M&L 843 - Services Marketing
Designed to equip students to become more effective executives of service organizations as well as more enlightened customers of service firms.

Generally offered Winter Quarter. Prerequisite: 840 or permission of instructor. Open only to MBA students or permission of instructor.

BUS M&L 844 - Applied Marketing Planning
Basic, practical elements of integrated strategic planning, current and future planning techniques.

Generally offered Autumn Quarter. Prerequisite: MBA 840 or equivalent other coursework with permission of instructor.

BUS M&L 845 - International Marketing Strategy
Analysis of strategic, political, and philosophical issues faced by management and governments involved in international trade; emphasis on case analysis.

Generally offered Autumn Quarter. Prerequisite: MBA 840 or permission of instructor.

BUS M&L 846 - Advertising and Promotion Management
Discussion of specific consumer behavior theories that deal with consumer response to advertising and sales promotion tactics application of these theories in practice.

Generally offered Winter Quarter. Prerequisite: MBA 840 or permission of instructor. Limited to MBA students.

BUS M&L 847 - Analysis for Marketing Decisions
Issues related to data analysis for marketing decisions; costs/benefits of analysis in aggregate; difference between descriptive and structural models; complexities of imperfect information.

Generally offered Autumn Quarter. Prerequisite: MBA 840 or permission of instructor.

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BUS M&L 848 - Business-to-Business
Exploring the value process in business to business relationships. Leading such relationships; facilitating alliances; leading customersolutions; understanding interfaces with other functions; quantifying/measuring value. 4 credits.

Generally offered Autumn Quarter. Prerequisite: MBA 840 or permission of instructor.

BUS M&L 849 - Marketing Field Studies
An advanced marketing course in which the students act as a consulting team and work with a client firm on a marketing problem.

Generally offered Autumn Quarter. Prerequisite: MBA 840. Open only to MBA students with 40 credit hours.

BUS M&L 851 - Pricing Strategy and Tactics
Focus on principles of pricing decision making and the integration of pricing decisions with product, promotion, and channel decisions.

Generally offered Autumn Quarter. Prerequisite: MBA 840; Open only to MBA students or permission of instructor.

BUS M&L 852 - Brand Management
An overview of the brand management process including concepts, methods and applications. 2 credits.

Generally offered Autumn and Spring Quarters.

BUS M&L 853 - Sales Management
Focuses on management of the sales function and its coordination with other components of marketing strategy including pricing, product development, promotion, and distribution. 4 credits.

Generally offered Winter and Spring Quarters.

BUS M&L 854 - Consumer Behavior
Development of the consumer decision process and its application to marketing strategy decisions.

Generally offered Spring Quarter. Prerequisite: MBA 840 or permission of instructor.

BUS M&L 858 - Multivariate Analysis in Business Research
Advanced consideration of correlational data analysis techniques (regression, discriminant analysis, factor analysis, canonical analysis); emphasis on comparison of techniques and underlying theory and assumptions.

Quarter of offering varies.

BUS M&L 880 - Logistics Management
Management of movement services and coordination of demand and supply patterns for optimization of physical systems in terms of cost and customer service.

Generally offered Autumn and Spring Quarters.

BUS M&L 881 - Analysis & Design of Logistics Systems
Examination of algorithms for managerial decision making in the design and operation of integrated logistics systems.

Generally offered Winter Quarter. Prerequisite: 880 and MBA 871 or 872.

BUS M&L 884 - Field Problems in Logistics
Provide students with a supervised opportunity to test their problem solving skills on an actual business problem through developing, executing and evaluating a research design.

Generally offered Winter Quarter. Prerequisite: 880.

BUS M&L 885 - Supply Chain Management
Deals with the cross-functional integration of key business processes within the firm and across the network of firms that comprise the supply chain.

Generally offered Autumn Quarter. Prerequisite: 2nd year standing in the MBA program, or permission of instructor.

BUS M&L 886 - Advanced Supply Chain Management
Focuses on the implementation of cross-functional business processes as a means to manage the supply chain.

Generally offered Winter Quarter.  Prerequisite: M&L 885.

BUS M&L 889 - Theory of Business Logistics
Critical examination of various theories of the structure and operation of logistics systems; research methodology for testing logistics theory and the application of logistics theory to contemporary logistics problems.

Generally offered Spring Quarter.

BUS M&L 893 - Individual Studies
Individual study projects in related areas of marketing.

Generally offered Summer, Autumn, Winter, and Spring Quarters. Prerequisite: Written permission of instructor. Repeatable to a maximum of 15 credit hours. This course is graded S/U.

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BUS M&L 894 - Group Studies

Group study projects in selected areas in marketing.

Generally offered Summer, Autumn, Winter, and Spring Quarters. Prerequisite: Written permission of instructor. Repeatable to a maximum of 15 credit hours.

900 level courses

BUS M&L 950 - Seminar in Logistics and Supply Chain Management
Current research issues in logistics and supply chain management.

Generally offered Autumn Quarter. Prerequisite: 880. Repeatable to a maximum of 10 credit hours.

BUS M&L 951 - Marketing Models
A study of recent model-based research in the marketing literature; emphasis on the strengths and weaknesses of various modeling approaches in specific problem areas and evaluation of model-based research.

Quarter of offering varies.

BUS M&L 952 - Consumer Behavior Study of the academic literature on consumer behavior with emphasis on the theoretical and empirical contributions of consumer research.

Generally offered Winter Quarter. Repeatable to a maximum of 10 credit hours.

BUS M&L 954 - Recent Advancements in Marketing Research
Provide students with exposure to leading marketing scholars and their most current research and give them an opportunity to critically evaluate it.

Generally offered Autumn Quarter. Open only to doctoral students in marketing. Repeatable to a maximum of 10 credit hours. This course is graded S/U.

BUS M&L 955 - Seminar in Contemporary Marketing Problems
Review of current periodical literature and individual investigation by each student of a selected marketing problem of contemporary significance for seminar discussion and written report.

Generally offered Autumn Quarter. Prerequisite: 950 or equivalent. Repeatable to a maximum of 10 credit hours.

BUS M&L 959 - Foundations of Marketing Thought
An analysis and evaluation of the evolution of marketing thought in a mass production/mass consumption context; a consideration of interdisciplinary relationships and contemporary theoretical insights.

Generally offered Autumn Quarter. Prerequisite: 850 or equivalent.

BUS M&L 998 - Research in Marketing: Thesis
Research for thesis purposes only.

Generally offered Summer, Autumn, Winter, and Spring Quarters. Repeatable. This course is graded S/U.

BUS M&L 999 - Research in Marketing: Dissertation
Research for dissertation purposes only.

Generally offered Summer, Autumn, Winter, and Spring Quarters. Repeatable. This course is graded S/U.

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