Marketing Global Lab
Learn Global Marketing and experience it first hand, in this new class, Marketing Global Lab. As a student in this class, you will take a seven-week course at Fisher, BUSML 4253: Global Marketing, in the second term of Fall 2014, and travel to Singapore for a capstone, immersive experience with globally successful multi-national companies.
Singapore is a powerful economic hub for global business, and features a who’s who of global brands and marketing success stories. The business climate in Singapore is characterized by a sophisticated western approach to business while retaining, at heart, traditional Asian values that emphasize relationships and interdependent networks. Participate in this unique learning experience and enrich your marketing education with a global edge!