FTMBA

Marketing

Companies invest heavily in developing innovative products and services. For strategic decision makers in the private and public sectors, marketing describes a fundamental approach to general management decision making, as well as a necessary set of business functions. Marketing provides important input to top management's choices of markets served, competitors and portfolios of operating technologies.

Marketing majors choose courses to prepare themselves for careers in corporate management or marketing fields, ranging from market research, product management, advertising, public relations, sales and account management to retailing, e-business, distribution management, strategic marketing planning, and entrepreneurial marketing.

Major requirements

12.0 hours in total

3.0 hours in base courses

9.0 hours in additional Marketing electives

Minor requirements

6.0 hours in total

Choose from all Marketing electives

Completion of base courses strongly recommended

Course offerings

Base courses

M&L 7201 - Marketing Research and Analytics
M&L 7202 - Consumer Behavior

Brand Management track

M&L 7203 - Advertising Strategy and Management
M&L 7206 - Brand Management
M&L 7208 - Digital Marketing
M&L 7210 - Promotions Management
M&L 7213 - Innovation Practice and New Product Development
M&L 7218 - New Product Development

Marketing Communications track

M&L 7203 - Advertising Strategy and Management
M&L 7208 - Digital Marketing
M&L 7210 - Promotions Management
M&L 7211 - Consumer Psychology
M&L 7212 - Business Development: Customer Acq. and Retention
M&L 7214 - Multi-Channel Marketing

Electives

M&L 7200 - Marketing Strategy (Capstone)
M&L 7215 - Global Marketing and Sustainability
M&L 7217 - Marketing Projects (Capstone, 3.0 credit hours)
M&L 7219 - Customer Satisfaction and Loyalty Analysis

Employers

Fisher College of Business MBA graduates have joined companies in a number of different positions, including as senior advertising associates, brand managers, public relations specialists, senior research associates, product managers, non-profit marketing associates, and retail marketing/merchandise planning managers.

Here is a sample list of recruiters who have hired Fisher MBAs:

Procter & Gamble
Limited Brands
Chiquita
Coca Cola
Hewlett-Packard
Eli Lilly

General Mills
Kimberly Clark
3M
Nestle
SC Johnson

Action-based learning

Wake Forest Marketing Summit Case Competition Application video preview - press play to watch video

2011 Wake Forest
MBA Marketing Summit
Case Competition Application

Fisher has been selected to compete in the Wake Forest MBA Marketing Summit Case Competition every year since 2009.

In 2010, Fisher's team won the competition and a $50,000 cash award. In the process Fisher's MBA students defeated teams from Wharton, London School of Business and Barcelona’s IESE Business School.

Learn more about action-based learning opportunities for Fisher's MBA students.

Tracking sales using a statistical model
Professor Greg Allenby, a leading practitioner of Bayesian statistics, discusses the study of economic and statistical issues in marketing by looking at sales within specific departments in retail stores.

Students who have majored in Marketing Management typically choose these career tracks:
- Entrepreneurship
- Health Care Management

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