University of Texas at Austin
In Professor Reczek’s Consumer Behavior course MBA students apply theories developed in marketing, psychology, and other behavioral sciences to learn to better predict how consumers will respond to different marketing activities.
Reczek's research focuses on the area of consumer behavior, including consumer intuitions, consumer responses to ethical products, food and health decision making, and consumer disposal practices. She is exploring perceptions of taste based on a products’ nutritional content as well as the consumer expectations of the effectiveness of “green” products. Reczek's research on inference making and other topics has appeared in top marketing journals including the Journal of Marketing Research, the Journal of Marketing, and the Journal of Consumer Psychology.
Getting to know Professor Reczek
What books are you reading right now?
I just finished Malcolm Gladwell’s "What the Dog Saw," which is a collection of some of his best articles from The New Yorker. I have enjoyed all of Gladwell’s books (he also wrote "The Tipping Point," "Blink," and "Outliers"). He does a fantastic job of writing about behavioral research across a variety of disciplines in a way that is very accessible and entertaining.
What is your favorite thing to do or place to go in Columbus?
I love trying new restaurants, and Columbus has a lot of really unique places to eat. Two of my favorites are Third and Hollywood for dinner on a Friday night and the North Market for lunch (and shopping) on a Saturday.
What is your favorite travel destination?
I’m a bit of a history buff in my spare time. I enjoy reading about European history in particular, so I love traveling to European destinations. My most recent trip was to Ireland. I actually didn’t know a lot about Irish history before going, so I learned a lot and got to travel through some of the most beautiful countryside I’ve ever seen.
Read Rebecca Walker Reczek's full biography