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Is Real Estate for You?
As you read this, there are more than five million people in the
United States employed in identifiable real estate fields such as title insurance,
construction, mortgage banking, property management, real estate appraisals, brokerage and
leasing, and real estate development. In addition, many were engaged in corporate
real estate and in real estate lending in commercial banks, savings and loans, and
insurance companies where their jobs are not included in the real estate sector. Over a
third of the world's wealth is tied up in real estate. Real estate is collateral for
mortgages and a large amount of financial assets. As important as the field of real estate
might be, it is also worth recognizing how interesting the work in this field is.
Real estate professionals are tied to the development of our society in a very direct way
and participate in decisions that will shape the way we live for centuries. Work in real
estate is personally rewarding, ever-changing and challenging. Take some time and consider
your potential in the field of real estate.
| People skills: |
High |
| Sales skills: |
Very High |
| Communication skills: |
High |
| Computer Skills: |
Low to Medium |
| Analytical skills: |
Medium |
| Ability to synthesize: |
Low |
| Creative ability: |
Medium |
| Initiative: |
Very High |
| Work hours: |
20-70/week |
Comments
 | The field of real estate involves the sale, management and analysis of land and
properties. This is one of the largest parts of the economy and offers excellent job
opportunities. |
 | Real estate jobs tend to be more entrepreneurial and create opportunities to become
wealthy if you have the right mix of analytical skills and entrepreneurial drive. |
 | One of the exciting things about real estate i s that it can be approached from so many
different ways. You can be a white-collar worker projecting and analyzing cash flows from
new developments with spreadsheets; an agent in the field with heavy contact with
customers on a day to day basis; or an ent repreneurial property owner/manager looking for
undervalued real estate buys and strategies for creating value. |
 | There are a variety of ways to break into real estate. If you are interested in the
sales side you need to get licensed and should go to work for a commercial or residential
broker. If you would like to get involved in property acquisition and analysis you should
get a higher degree with a specializa tion in real estate and go to work for a major
property management company. There are also many other ways to enter including through
corporate site selection departments, governmental entities and banks. |
Residential Real Estate Agent/Broker
Real estate agents and brokers are usually independent sales professionals who contract
their services to real estate brokers in exchanges for a commission-sharing agreement
(normally six percent). There are over 400,000 real estate brokers and agents in the
United States. To become a broker you must be at least 18 years old, a high school
graduate and have passed a written test on property laws and real estate transactions.
Most states also require 30-90 hours of classroom training. You can
visit the National Association of Realtor's web page at www.realtor.com/
to find out more about this career area.
Commercial Real Estate Sales
Commercial property brokerage offices use sales associates who
market office buildings, hotels and many other types of commercial real estate for
brokers. Commercial real estate sales people usually specialize in a particular property
type such as apartments, retail, office, hospitality, shopping centers and industrial
plants. Most of the large commercial brokerage companies in the United States provide a
great deal of local market data and research in order to be able to service a cadre of
sophisticated clients who are making multi-million dollar investment decisions. Several
trade organizations represent the various commercial real estate subspecialties including
the American Industrial Real Estate Association at www.csz.com/air.html,
the Hotel and Motel Brokers of America at www.primenet.com/~amhb/,
the National Association of Industrial and Office Properties at www.naiop.org/, the Real Estate Exchange-a forum for
women in commercial real estate-at www.ctre.com/rex/,
the International Council of Shopping Centers at www.icsc.org/,
and the Society of Industrial and Office Realtors at www.sior.com/.
Additionally, the Commercial Investment Real Estate Institute (CIREI), through its
education program, has been conferring the Certified Commercial Investment Member (CCIM)
designation since 1969. You can visit their web site at www.ccim.com/.
Real Estate Appraisers
Real estate appraisers provide unbiased estimates of a property's value and quality.
Appraisers usually work for banks or for appraiser firms and will normally value
properties by finding comparable sales in an area or by es timating the discounted value
of cash flows expected from a property. This profession is less cyclical than real estate
brokerage because appraisers are required when homes are refinanced-a time historically
when the real estate market has been slow. You can learn more about this area from
the Appraisal Foundation.
Property Managers
Leading real estate owners require professional property managers. Managers are
responsible for negotiating leases, ensuring that tenants are satisfied, that rent is paid
and that rents reflect market conditions. The career of property manager requires good
interpersonal and analytical skills and a fair amount of negotiating prowess. This job is
personally rewarding and allows you to really learn the real estate markets should you
wish to embark in business on your own. The Institute of Real Estate
Management (IREM) is the trade association representing property managers. Their training
programs include the Certified Property Manager (CPM) and Accredited Residential Manager
(ARM) designations. The IREM web site is at www.irem.org/.
Real Estate Advisory
Institutional investors are purchasing real estate more and more. But real estate is
not like a stock or bond that you can buy and put in a vault. Real estate advisors help
investors care for property and, more importantly, se lect property in the first place by
suggesting areas and property types that are likely to experience price appreciation in
the future. This job is fun and one that you can get into after getting experience in
investing or property management. People who are good with statistics and excel at client
contact do well in this job. An example of a leading advisor is Jones Lang Wootton which has 70 offices world-wide.
Development and Construction
Are you willing to work hard and take risks to develop new properties? Then a career in
real estate development may be for you. You can enter this business working for another
developer, moving up to construction manag er, or you can strike out on your own, starting
with some smaller transactions. Good developers are results-oriented and know how to get
work on time which involves managing labor, establishing time estimates, getting
appropriate equipment operators and c onstruction crews.
Real Estate Entrepreneur
Real estate is one of the last bastions of the free-enterprising entrepreneur who buys
properties in hope that they will rise in value because of improvement in market
conditions or renovations. Since WWII some of the weal thiest persons in the world have
been real estate entrepreneurs. To make it in this career you need to be savvy,
hard-working, willing to take risks and fortunate. Remember, their are others who would
also like to become wealthy in real estate who will be bidding on the same deals and
properties that you will. It is important, then, to think carefully of how you can succeed
in this market through better wits, a superior management approach or a unique niche
strategy.
Books About Real Estate Careers
 | Your Successful
Real Estate Career by Kenneth Edwards. Dave Liniger, Chairman of the Board,
RE/MAX International, Inc writes:
"A hard-hitting and comprehensive guide for anyone looking into real estate as a
career. Edwards takes the subject seriously and really covers the territory -- from
getting a license to surviving and thriving in a tough business. A valuable book on the
real estate shelf." |
 | Opportunities in
Property Management Careers, VGM. Career Horizons, Lincolnwood, IL. Over 200,000
people will work in property management. Ever think of running a mall or buying land? Then
you should really pick up a copy of this book. |
 | Opportunities in
Real Estate, VGM. Career Horizons, Lincolnwood, IL. This book written by Mariwyn
Evans, Executive Editor of the Journal of Property Management covers opportunities in
residential, commercial, industrial and land brokerage, management and leasing, appraisal,
syndication and land development. |
 | Real Estate Career
Starter, By Mary Masi. Learning Express 1998. How to launch your career in real
estate. |
 | Real Estate
Careers: 25 Growing Opportunities, By Carolyn Janik and Ruth Rejnis. John Wiley &
Sons. You'll find descriptions of a wide variety of opportunities from pro's who've been
there. |
Other Books About Real Estate
 | Corporate Real
Estate Handbook, by R. A. Silverman, Ed., McGraw Hill, 1987. |
 | Dictionary of Real
Estate Terms, by Jack Friedman, Jack Harris and J. Bruce Lindeman. Barron's Real
Estate Guides. 1997. This pocket-sized book provides brief, easy-to-understand definitions
of more than 2,000 terms that relate to real estate purchase, sale, taxes, and law. It
also features helpful graphs, tables, and charts, with information updated in this new
edition to reflect the current real estate market. |
 | National Real Estate Investor Directory Issue. Communications Channels Inc., 6255
Barfield Road, Atlanta, GA 30328. (404) 256-9800. Good place to locate real estate
investors to work for. |
 | Real Estate Finance
and Investment, by William Brueggeman and Jeffrey Fisher. A leading textbook in real
estate by some of the leading thinkers in the field. |
 | Real Estate Sourcebook, Reed Publishing, 3004 Glenview Road, Wilmette, IL 60091. (800)
323-6772. Good place to locate contacts in the real estate business. |
Articles and Background Reading
 | "Who's
Still Walkin' Around?" Fortune, November 27, 1995, p. 172-190. Talks about
real estate developers who survived the cras h of the 1980s. Presents a who's who of the
industry (e.g. Trammell Crow, Paul Reichmann, Donald Trump) and some good insights about
strategies for success. |
 | The REIT Story, Sponsored by NAREIT.
Although Congress created real estate investment trusts (REITs) in 1960, REITs played a
relatively limited role in real estate investment for more than three decades. Since 1992,
however, the REIT marketplace has grown dramatically. Why is this happening, and what does
it mean for investors and the economy? |
Associations and Institutes
 | American Real Estate and Urban Economics Association
(AUREA). An Association of academics interested in real estate. |
 | Associated General Contractors of America, 1957 E Street, NW, Washington DC 20006, (202)
393-2040. |
 | Construction Managers Association of America, 12355 Sunrise Valley Drive, Reston, VA
22091. Construction managers are responsible for organizing and managing a construction
job. This association can give you more information on who is in this field and how to
break in. |
 | International Association of Corporate Real Estate Executives, NACORE International, 40 Columbia Dr., Suite 100, West
Palm Beach, FL 33409, (800) 726-8111. Invites student members at a cost of $25. Get to
meet executives, receive a placement newsle tter and a resume referral service. Also
available are compensation survey, articles, tapes, books and research reports. |
 | Institute of Real Estate Management, 430 N. Michigan Ave., Chicago, IL 60611. (312)
329-6000 |
 | National Association of Home Builders, 15th and M Streets, NW, Washington DC 20005. This
professional organization represents property developers and is a good source of
information about the industry. Publishes the Builder. |
 | National Association of Industrial and Office
Properties. The National Association of Industrial and Office Properties (NAIOP) is
the trade association for developers, owners and investors in industrial, office and
related commercial real estate. Founded in 1967, NAIOP is comprised of 6,500+ members in
47 North American chapters and offers its members business and networking opportunities,
education programs, research on trends and innovations and strong legislative
representation. They also have an online job bank. |
 | National Association of Real Estate Investment Trusts
(NAREIT). Track goings on in one of the most dynamic sectors of the real estate business. |
 | National Council of Real Estate Investment Fiduciaries
(NCREIF). Tap into the real estate investment community through this organization. |
Magazines and Journals
 | Corporate Real Estate Executive, NACORE International, 440 Columbia Dr., Suite 100, West
Palm Beach, FL 33409, (407) 683-8111. |
 | Journal of Property Management, Institute of Real Estate Management, (312) 329-6000.
Contains a help-wanted section but you must be a member to subscribe. |
 | Journal of Real Estate Research, American Real Estate Society, Department of Finance,
Box 8233, University of North Dakota, Grand Forks, ND 58202. |
 | Mortgage Banking, Mortgage Bankers Association of America, 1125 15th St., NW, Washington
DC 20005. (202) 861-6555. $40/year. Covers the mortgage market. |
 | Real Estate Economics. An academic
journal published by the AUREA. |
 | Real Estate Finance Today, Mortgage Bankers Association of America, 1125 15th St., NW,
Washington DC 20005. (202) 861-6555. Focuses on mortgage banking, the mortgage-backed
securities market and loan services. |
 | Real Estate Issues, American Society of Real Estate Counselors, Naitonal Association of
Realtors, (312) 329-8257. $27. es on major changes in real estate markets (e.g. role of
REITS) three times a year. Very good background reading. |
 | Real Estate Today, National Association of Realtors, (312) 329-8449. This is the leading
magazine read by residential real estate agents and brokers. Full of articles and ads
about the residential real estate business. Cost $25 a year ($3 if you be long to the
National Association of Realtors). |
Salaries in real estate depend greatly on what you do. Some of the wealthiest
people in the world have made it inreal estate. But, for most of us, salaries are lower.
In 1992 the median salary of property and real estate managers was $21,800 a year.
However, many made more than $50,000 a year. This is a business where you can make good
money with hard work and a little luck. Your responsibility matters too. For example,
Huntress Real Estate Executive Search in 1992 found that the median salary of property
managers responsible for shopping malls was $67,000 and the median salary of those who
manage office buildings was $75,000. Salaries in real estate sales are very difficult to
characterize. It is said that one in thirte en Californians has a real estate sales
license; but most do not make any money in a given year. That said, full- time, hard
working sales people in real estate can make $50,000 a year after being in business long
enough to build up a client base.
 | Business Week on September 12, 1994, p. 8. reports that hiring of real estate
executives by REITS, banks and mortgage institutions is on the upswing, in some cases more
than doubling in 1994 re lative to 1992 and 1993. |
 | The 1994 Occupational Outlook Handbook s ees a bright future for property
managers and says that the market will increasingly call for persons with a degree in
business. The office building market, in particular, is expected to boom between 1995 and
2005 due to growth in the service sector of th e economy. |
 | Experience in real estate is key. Do everything you can to obtain investing and property
management background, whether it be by taking an unpaid internship, managing some
properties or making a few small investments of your own. |
 | The 1990s have seen a large rise in real estate financings to the public through Real
Estate Investment Trusts (REITs). These trusts work like mutual funds and hold property.
The REIT boom is unlikely to continue over the next decade but this sector should continue
to offer good job opportunities for real estate analysts. |
 | A key skill in real estate is the ability to ne gotiate win-win contracts. Develop
negotiating skills now and you will definitely see a pay off later. |
 | Technology is becoming much more important in r eal estate. Those who know how to
develop products which use digitized photographs and video will have an advantage in the
future because they can take properties to the customer as opposed to having to take the
customer to the properties. |
 | Certification is important, and often required, of real estate professionals. Contact
the National Association of Realtors at (312) 329-8449 and Real Estate Today, October
1994, p. 32, for more information. Key designations include Certified Commerical
Investment Member (CCIM), Certified International Property Specialist (CIPS), Certified
Property Manager (CPM), Certified Real Estate Brokerage Manager (CRB), Certified Resid
ential Specialist (CRS). Residential Accredited Appraiser (RAA). |
| Ten Largest American Property Managers: |
| Trammell Crow |
2001 Ross Ave., Suite 3500, Dallas, TX 75201 |
(214) 979-5100 |
| Network Management Group International |
9401 LBJ Freeway, Suite 200, Dallas, TX |
(214) 644-5900 |
| Lincoln Property |
500 N. Akard, Suite 3300, Dallas, TX 75201 |
(214) 740-3300 |
| JMB Properties |
900 N. Michigan Ave., Chicago, IL 60601 |
(312) 915-2500 |
| Cushman & Wakefield |
51 W. 52nd St., New York, NY 10019 |
(212) 841-7500 |
| Edward J. DeBartolo Corp. |
7620 Market St., Youngstown OH 44513 |
(330) 758-7292 |
| Insignia Management Group |
P. O. Box 1089, Greenville, SC 29602 |
(803) 239-1000 |
| La Salle Partners |
11 S. LaSalle St., Chicago, IL 60603 |
(312) 782-5800 |
| PM Realty Group |
1177 W. Loop South, Suite 1200, Houston, TX 77027 |
(713) 966-3600 |
| Grubb & Ellis |
2800 Two PNC Plaza, Pittsburgh, PA 15222 |
(412) 281-0100 |
Source: National Real Estate Investor 1993 Survey.

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