The Future of Bank Marketing:

Agenda

Strategic Marketing Issues

Three Generic Strategies

Examples of Strategy

Current Strategic Challenges

Online Banking is a Potential Opportunity for Differentiation

Problems: Technology is No Panacea

Online Marketing Tools

PP Presentation

PP Presentation

PP Presentation

PP Presentation

PP Presentation

What is the Internet?

What is the Web?

Let’s use the web first

Group Exercise: Critique a Bank Web Site.