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Sustainability in Business Decision-Making
 

Shareholder expectations, market shifts and competitive pressures have made “sustainability” an essential business practice among the world’s leading corporations.

But how can sustainability be measured and factored into business decisions? How far should a company go in its environmental responsibility and corporate citizenship initiatives? “Doing the right thing” makes sense philosophically, but in practice there are always cost-benefit trade-offs to be considered.

This seminar will draw upon the experience of leading U.S. corporations, such as DuPont, Hewlett Packard and 3M, who have demonstrated that their businesses can be both sustainable and profitable. Based on real-life case studies, participants will learn how to adopt a life-cycle management approach that considers the “cradle to cradle” costs and benefits of material acquisition, transportation, manufacturing, distribution, customer support and end-of-life asset recovery.

At the heart of this approach is the concept of “eco-efficiency,” which means generating more shareholder value with less adverse impact. Participants will come away with a practical understanding of energy and sustainability metrics, as well as analytical tools, that can be applied to any product, process or service.

These tools can support a broad range of business decisions including capital investment, resource planning, product design, purchasing, marketing and logistics. The seminar is taught by two experienced practitioners who have worked with dozens of companies on environmental sustainability.

Who Should Attend: Senior managers who are responsible for business strategy and policy development Functional managers who wish to integrate sustainability criteria into business decisions Emerging leaders who are seeking to extend their knowledge in an important new field.

Date: Wednesday, November 18, 2009
Location: Fisher College of Business, Pfahl Hall
Credit: 8 CEU or CPE hours
Cost: $695
Prerequisites:

None

Instructors:

Joseph Fiksel
Bhavik Bakshi

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 You will learn how to:
     Interpret the sustainability expectations of your stakeholders
     Identify the key sustainability issues that are value drivers for your business
     Select energy and environmental metrics that represent these value drivers
     Quantify the environmental costs, risks, or benefits of specific business decisions
     Use Ohio State’s streamlined Eco-LCA™ tool to perform a life cycle assessment for
     a decision relevant to your company (this tool will be available to you online for
     continued application)

 



Cancellation, Transfer & Substitution Policy
Cancellations
:
More than two weeks before course start date: No Charge
Two weeks or less before course start date: 100 percent of course fee

Substitutions:
Substitutions can be made at any time for no charge

 

Contact
Amanda Brahier Fisher College of Business
Program Manager Executive Education
Phone: 614.292.8575 110 Pfahl Hall
Fax: 614.292.6644 280 W. Woodruff Ave.
brahier_2@fisher.osu.edu Columbus, OH 43210-1144

 

 

“Sustainable Decision Making” provides an approach to evaluating alternatives that takes us beyond narrow minded and sometimes self defeating decisions. We as a company, community, nation, and planet can benefit from implementing this technique."

Warren Behlau
Senior Manager Environmental Assessment and Performance
TVA