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Voice of the Customer

The purpose of this program is to provide a strategic overview and a practical, tactical toolkit to bring the voice of the customer into the organization.

Program Information

Who Should Attend:

Those who would like to learn more about how to bring the voice of the customer into the organization and why it is important.

Download Program Outline

Date:

TBA

Location:

Fisher College of Business, Pfahl Hall

Cost:

$695
Discounts available for Fisher Business Education Series (FBES) Partners

Faculty:

Shashi Matta

Continuing Education Credits:

0.8 CEU (Continuing Education Unit)
8 CPE (Ohio CPA)

Register:

Notify me when the next seminar is scheduled.

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Program Participants Will Learn

  • Understand the pitfalls of common research methods
  • Tap into your customers emotional responses
  • Apply the Service Profit Chain concepts in your own organization
  • Know when and how to use different research designs

Contact

Stefanie Freeman
Program Manager
Phone: 614.247.8088
Fax: 614.292.6644
freeman_442@fisher.osu.edu
Fisher College of Business
Executive Education
110 Pfahl Hall
280 W. Woodruff Ave.
Columbus, OH 43210-1144
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