Marketing Strategy
In the Marketing Strategy Course you will learn a basic framework for strategic marketing planning that can be implemented in any organization.
Program Information
|
Who Should Attend:
|
Professionals who direct or implement any aspect of marketing strategy.
Download Program Outline
|
|
Date:
|
TBA
|
|
Location:
|
Fisher College of Business, Pfahl Hall
|
|
Cost:
|
$695
Discounts available for Fisher Business Education Series (FBES) Partners
|
|
Faculty:
|
Leslie Fine
|
|
Continuing Education Credits:
|
0.8 CEU (Continuing Education Unit)
8 CPE (Ohio CPA)
|
|
Register:
|
 when the next seminar is scheduled.
 View Cancellation, Transfer & Substitution Policy
Cancellations
- More than two weeks before course start date: No Charge
- Two weeks or less before course start date: 100 percent of course fee
Transfers
Participants may transfer their fees to another course one time per registration. No transfers are permitted less than three business days prior to course start date.
- More than two weeks before course start date: No Charge
- Two weeks to three days before course start date: $100
Substitutions
Substitutions can be made at any time for no charge
|
Program Participants Will Learn
- Key metrics that help you to understand your competitors and customers
|
- The importance of customer satisfaction and loyalty
|
- How to define and measure marketing potential, market demand and market share
|
- The fundamentals of customer value creation
|
- Different ways to segment present and potential customers
|
- The difference between offensive and defensive strategies
|
Contact
Stefanie Freeman
Program Manager
Phone: 614.247.8088
Fax: 614.292.6644
freeman_442@fisher.osu.edu |
Fisher College of Business
Executive Education
110 Pfahl Hall
280 W. Woodruff Ave.
Columbus, OH 43210-1144 |
,togglebutton('cancellationButton','http://fisher.osu.edu/i/PlusButton.png','http://fisher.osu.edu/i/MinusButton.png');)
