7 Mantras to Build and Sustain a Powerful Brand
Are you leveraging consumer insight to engage your potential customers? Creating a solid strategy for your brand is critical to success. Gain the best advantage for your product by attending this Executive Education seminar led by Fisher Marketing Professor and consumer behavior expert Shashi Matta. His analyses and research in the role of stereotypes in consumer behavior, as well as, judgment biases can help you build your brand and sustain its position.
Program Information
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Who Should Attend:
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Those responsible for creating or supporting brand strategy.
Download Program Outline
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Date:
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TBA
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Location:
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Fisher College of Business, Pfahl Hall
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Cost:
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$695
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Faculty:
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Shashi Matta
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Continuing Education Credits:
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0.8 CEU (Continuing Education Unit)
8 CPE (Ohio CPA)
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Register:
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 when the next seminar is scheduled.
 View Cancellation, Transfer & Substitution Policy
Cancellations
- More than two weeks before course start date: No Charge
- Two weeks or less before course start date: 100 percent of course fee
Transfers
Participants may transfer their fees to another course one time per registration. No transfers are permitted less than three business days prior to course start date.
- More than two weeks before course start date: No Charge
- Two weeks to three days before course start date: $100
Substitutions
Substitutions can be made at any time for no charge
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Program Participants Will Learn
- Define the key elements of branding and marketing communication
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- Use tools for segmentation and positioning
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- Create consumer profiles for your brand
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- Probe consumers’ minds to uncover insights
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- Use consumer insights to drive brand strategy
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- Build elements of your brand’s personality and identity
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- Strategically communicate your brand to internal and external audiences
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Contact
Stefanie Freeman
Program Manager
Phone: 614.247.8088
Fax: 614.292.6644
freeman_442@fisher.osu.edu |
Fisher College of Business
Executive Education
110 Pfahl Hall
280 W. Woodruff Ave.
Columbus, OH 43210-1144 |
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