Executive Education

Marketing and Sales

Leverage customer insights to create successful marketing strategies, increase sales or build your brand through Executive Education open enrollment programs at The Ohio State University's Fisher College of Business.

7 Mantras to Build and Sustain a Powerful Brand

This program examines how to strategically use consumer insight and marketing communication to build a powerful brand. Using cases, videos, exercises and presentations, we will discuss seven mantras to create a powerful brand.

B2B Sales Strategies and Tools

Identify the key aspects of successful B2B sales process and skills and understand how to select and implement the appropriate sales strategy to meet your organization’s goals.

Managing the Total Customer Experience

This course provides the strategy and framework necessary to effectively manage, build and sustain a brand.

Marketing Strategy

In the Marketing Strategy Course you will learn a basic framework for strategic marketing planning that can be implemented in any organization.

Personal Brand

A brand is a conduit through which customers experience benefits and costs. This session teaches strategic management of your most important brand… YOU!

Service Profit Chain

The purpose of this program of study is to establish the linkages and causal factors that produce sustained growth and profitability in service businesses, organizations and functions, starting with Internal Service Quality.

Value Based Pricing

The purpose of this session is to learn the principles of Value-Based Pricing and to learn a process for applying the principles. Program participants will learn the most common approaches to setting and changing prices, how to develop a pricing strategy, and how to do a Pricing Audit.

Voice of the Customer

The purpose of this program is to provide a strategic overview and a practical, tactical toolkit to bring the voice of the customer into the organization.

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