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Risk Institute Executive Education Series: Innovation and Risk Management

Every day, understanding risk becomes increasingly critical to the success of business professionals. Intensive education opportunities at the Risk Institute challenge executive-level professionals to identify, measure, and prioritize the many risks facing their organizations and to develop strategies for managing these risks.

Social Media and Risk Management, February 12, 2015

With more than two billion users worldwide, social media has changed the ways in which people communicate. Organizations are able to engage directly in real-time conversations with their customers and key stakeholders. In our next executive education session, we discuss the applications of relevant communication theories explaining how the media can influence customer perceptions in today’s digital world and the keys to developing a strong, structured, and enterprise-wide social media strategy.

More information and registration...

 

Program DetailsWho Should AttendFaculty and Curriculum

The Risk Institute Executive Education Series,  part of the Fisher College of Business Executive Education Program, is a four-part collaborative engagement. The half-day sessions bring together thought leaders from the Fisher faculty, institute member organizations, and similar companies to explore new perspectives on risk management.

Upcoming Sessions Dates/Time:

February 12, 2015 | 10:00 a.m. - 2:00 p.m.
April 30, 2015 | 10:00 a.m. - 2:00 p.m.

Location:    Fisher College of Business, Blackwell Inn and Conference Center
Cost:    $495 per half day session

In light of our integrated approach to risk management, we believe the ideal participants for the February 12, 2015 session are senior executives across the firm such as:

  • Communications and PR executives charged with developing messaging strategies with customers and key stakeholders
  • Strategy executives charged with understanding the role of social media in  developing sources of competitive advantage
  • Finance executives charged with understanding the firm’s risks and integrating risk management techniques throughout functional areas.
  • Marketing executives charged with identifying user needs and promoting new products
  • Investor relations executives charged with communicating aspects of the firm’s innovation and risk management strategies to key external stakeholders
  • IT executives charged with understanding implications of social media on the organization’s IT strategy and cyber security.
  • HR executives charged with developing employee policies around social media use
  • Legal executives charged with understanding the legal issues regarding the of social media
Faculty:  

Bill J. Deakin - Executive Director, North American Customer Practice of EY
Lanier F. Holt - Assistant Professor, The Ohio State Univeristy College of Arts and Sciences, School of Communication
Bernadette Minton - Professor of Finance and Academic Director of the Risk Institute

Topics include:

  • Social Media and Risk Management

Program participants will learn how to:

  • Leverage social media to effectively communicate in a dynamic digital world.
  • Evaluate the risks associated with having a social media presence.
  • Apply a framework to develop a clearly articulated social media strategy that is an enterprise-wide responsibility.