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Innovation Practice: Creating Top-line Growth

Profitable growth in the face of market pressures is essential to the success of companies. But relying on sporadic idea generation, expecting employees to figure out how to contribute on their own, or making innovation the sole responsibility of a separate small team often isn’t the way to outperform your competition. Instead, you need to effectively infuse and harness an innovation-based competency throughout your enterprise.

Spring 2015 | Program dates to be announced


Program DetailsWho Should AttendFaculty and Curriculum
What You’ll Learn

Fisher’s course is based on research, experience and real world insights, from leading faculty members who combine strong academic credentials with relevant, practical marketplace experience. You will gain an increased understanding of the issues and how to create an organization that powers ongoing development of new products, new markets and business model ideas from inception through commercialization. By immediately applying learnings to your challenges, you will develop an action plan for maximizing organizational and individual innovation potential.

Participants will learn how to effectively infuse and harness an innovation-based competency throughout their organizations and develop an action plan.

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 Program Information


Program dates to be announced


Fisher College of Business, Pfahl Hall


$3,000 per participant


Innovation Practice is designed for senior level executives at medium to large-size companies and those responsible for innovation efforts, business unit leaders, technology leaders, business development and marketing executives. Innovation Practice will give you the knowledge you need to design optimal processes and policies for your organization.

•    Executives seeking a more innovative culture
•    Those charged with creating a corporate innovation strategy
•    Anyone wanting to grow their ability to contribute to innovation
•    Leaders from multi-functional areas of the company

We encourage companies to send cross-functional teams of finance, sales, technology, and marketing executives to leverage the application and value of the program. Additional group benefits are available when five or more participants attend a program.



Mike Bills - Executive Director, Entrepreneurship and Innovation
Ken Boyer - Professor of Operations Management
Gretchen Goffe - Executive Education
Michael Leiblein
- Associate Professor of Competitive Strategy
Tony Rucci
- Clinical Professor of Management and Human Resources


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Continuing Education Credits:

2 CEU (Continuing Education Units)

Program Participants Will Learn

  • Incorporate best practices and methodologies for top-line growth
  • Design incentives that inspire and build positive morale
  • Work collaboratively with a multidisciplinary team
  • Draw upon both left- and right-brain skills
  • Combine logical thinking and intuition for a more rigorous approach
  • Harness an end-to-end process for executing innovation
  • Work collaboratively with a multidisciplinary team
  • Think differently and view opportunities from different perspectives


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Michelle Norris
Program Manager
Phone: 614.292.8574
Fax: 614.292.6644
Fisher College of Business
Executive Education
110 Pfahl Hall
280 W. Woodruff Ave.
Columbus, OH 43210-1144