Executive Education

Innovation Practice: Creating Top-line Growth

Strategies For Top-Line Growth Across The Organization

Profitable growth in the face of market pressures is essential to the success of companies. But relying on sporadic idea generation, expecting employees to figure out how to contribute on their own, or making innovation the sole responsibility of a separate small team often isn’t the way to outperform your competition. Instead, you need to effectively infuse and harness an innovation-based competency throughout your enterprise.

What You’ll Learn

Fisher’s course is based on research, experience and real world insights, from leading faculty members who combine strong academic credentials with relevant, practical marketplace experience. You will gain an increased understanding of the issues and how to create an organization that powers ongoing development of new products, new markets and business model ideas from inception through commercialization. By immediately applying learnings to your challenges, you will develop an action plan for maximizing organizational and individual innovation potential.

A Format For Immediate Application – First Thing Friday

8:00 -11:00 AM Interactive lectures, case studies, article discussions taught by leading faculty instructors and industry leaders
11:00 -1:00 PM Workshops allow team-based application of learnings to your challenges to develop, test or refine your approach and innovation strategy

The Coursework Is Just The Beginning

After the classroom sessions have been completed, we can help you continue to develop your innovation practice. Join a community of companies committed to the dynamic process of innovation, sharing best practices and thought leadership, and engaging the Innovation Initiative’s extensive resources, including:

Project coaching and Innovation Practice consulting
Proprietary academic research and findings
Networking and thought leadership events with peers in the industry
MBA student Fellowships and in-class assignments

Program Information

Who Should Attend:	• Executives seeking a more innovative culture • Those charged with creating a corporate innovation strategy • Anyone wanting to grow their ability to contribute to innovation • Leaders from multi-functional areas of the company We encourage companies to send cross-functional teams of finance, sales, technology, and marketing executives to leverage the application and value of the program. Additional group benefits are available when five or more participants attend a program.
Dates:	The course is held the following six consecutive Fridays from 8:00 a.m. to 1:00 p.m.: Friday, February 8, 2013 Friday, February 15, 2013 Friday, February 22, 2013 Friday, March 1, 2013 Friday, March 8, 2013 Friday, March 15, 2013
Location:	All classes will be held in the Mason Hall at Fisher College of Business
Cost:	$3,250 Fee includes continental breakfast, lunch and course materials.
Faculty:	Ken Boyer Gretchen Goffe Michael Leiblein Tony Rucci Jeff Rodek Karen Wruck James M. Sonnett
Curriculum:	Defining Innovation Defining Innovation and Value Creation The causes, types and levels of innovation The impact of an increasingly dynamic and global marketplace The role of creativity, intuition, and impact of increasing customer control on development of new products, services, business models and concepts Different approaches, processes and partnership models for idea development inside and outside companies Innovation Strategy The causes, types, and levels of innovation and their relationship with the organization Identifying managerial challenges that need to be overcome when fostering innovation in uncertain and dynamic environments How can one manage the core business and real growth simultaneously? A portfolio framework to guide resource along decisions and an organizational framework to create a "market for ideas" What affects the share of profits inventors receive? Describe fundamental value capture mechanisms and introduce a framework to help maximize the value a firm captures from an innovation Restructuring and Change Management Types of innovation team and corporate organizational structures The successful transfer of knowledge and learning from innovation teams and how to integrate it into day-to-day operations Culture: The most formidable challenge, reasons for corporate inertia, and how to address it Best practices in Performance Risk Management Organizing for Growth - Leadership, Culture & Incentives The cultural implications of innovation, including team-building, leadership style, and incentives that encourage employees to pursue and model innovative behavior that yields desired results. Innovation implications on organizational structure Financial and Operational Implications on Innovation How process innovation complements and supports product innovation Process innovation in service/manufacturing settings Approaches to organizational structure and rewards systems that support innovation and how these approaches differ based on industry and organizational culture and history Organizational change that help institutionalize positive innovation practices
Continuing Education Credits:	2 CEU (Continuing Education Units)
Register:	View Cancellation, Transfer & Substitution Policy Cancellations More than two business weeks before course start date: No Charge Two business weeks or less before course start date: 100 percent of course fee Transfers Participants may transfer their fees to another course one time per registration. No transfers are permitted less than three business days prior to course start date. More than two business weeks before course start date: No Charge Two business weeks to three business days before course start date: $100 Substitutions Substitutions can be made at any time for no charge