Who Should Attend:

Researchers and clinicians from the seven health sciences colleges and fields, engineering, social work, agriculture, food sciences, veterinary medicine. We strongly encourage 5 or more from the same department/organization to sign up and participate in the course as a team.

Dates:

The course will open in Autumn 2012 and be available for 7 weeks

Location:

Online, distance learning format

Cost:

We strongly encourage teams of 4-6 individuals to register for the course.

Ohio State CCTS Members: $2,100*

non-CCTS Individuals: $2,800

*Funding may be available for CCTS members to assist with the cost of this program. Please go to the CCTS website ( http://ccts.osu.edu/) for contact information.

Faculty:

Ken Boyer
Gretchen Goffe
Michael Leiblein
Tony Rucci
Jeff Rodek
Karen Wruck

Curriculum:

Defining Innovation

• The causes, types and levels of innovation
• The role of creativity, intuition, and consumer-centric development in the successful development of new products, services, processes and concepts
• The impact of an increasingly dynamic and global marketplace
• Why traditional approaches to product and service development are less successful in the face of increasing consumer control over the purchase process.

Innovation Strategy

• The causes, types, and levels of innovation and their relationship with the organization
• Identifying managerial challenges that need to be overcome when fostering innovation in uncertain and dynamic environments
• How can one manage the core business and real growth simultaneously? A portfolio framework to guide resource allocation decisions and an organizational framework to create a "market for ideas"
• What affects the share of profits inventors receive? Describe fundamental value capture mechanisms and introduce a framework to help maximize the value a firm captures from an innovation

Restructuring and Change Management

• Types of innovation team and corporate organizational structures
• The successful transfer of knowledge and learning from innovation teams and how to integrate it into day-to-day operations
• Culture: The most formidable challenge, reasons for corporate inertia, and how to address it
• Best practices in Performance Risk Management

Organizing for Growth - Leadership, Culture & Incentives

• The cultural implications of innovation, including team-building, leadership style, and incentives that encourage employees to pursue and model innovative behavior that yields desired results.
• Innovation implications on organizational structure

Financial and Operational Implications on Innovation

• How process innovation complements and supports product innovation
• Process innovation in service/manufacturing settings
• Approaches to organizational structure and rewards systems that support innovation and how these approaches differ based on industry and organizational culture and history
• Organizational change that help institutionalize positive innovation practices

Register: