Who Should Attend:

Executives and senior managers from a cross section of industries including manufacturers and service providers facing fierce competition and pursuing aggressive growth. The course can be modularized by focusing on strategic aspects of organizational structure, incentives, and leadership for C-level executives.

In addition, participants will focus on a combination of strategies and tactics involving management and execution for product managers with P&L responsibility and expectations including new product and service creation and offer and line extension.

We strongly encourage participants of 5 or more from the same organization to register for the course as a team. The course includes a team-based project that should be applicable and relevant to the participating organization.

Dates:

TBA: 7 weeks of content
Course is available for 10 weeks

Location:

Online Course

Cost:

$1,400 per person for teams of 3 or more

$1,625 per person for 1-2 individuals

Fee includes access to course website and all course materials

Faculty and instructors:

Ken Boyer
Gretchen Goffe
Michael Leiblein
Tony Rucci
Jeff Rodek
Karen Wruck

Michael Bills, Chief Marketing Office, Select Comfort

Curriculum:

Defining Innovation

• The causes, types and levels of innovation
• The role of creativity, intuition, and consumer-centric development in the successful development of new products, services, processes and concepts
• The impact of an increasingly dynamic and global marketplace
• Why traditional approaches to product and service development are less successful in the face of increasing consumer control over the purchase process.

Innovation Strategy

• The causes, types, and levels of innovation and their relationship with the organization
• Identifying managerial challenges that need to be overcome when fostering innovation in uncertain and dynamic environments
• How can one manage the core business and real growth simultaneously? A portfolio framework to guide resource allocation decisions and an organizational framework to create a "market for ideas"
• What affects the share of profits inventors receive? Describe fundamental value capture mechanisms and introduce a framework to help maximize the value a firm captures from an innovation

Restructuring and Change Management

• Types of innovation team and corporate organizational structures
• The successful transfer of knowledge and learning from innovation teams and how to integrate it into day-to-day operations
• Culture: The most formidable challenge, reasons for corporate inertia, and how to address it
• Best practices in Performance Risk Management

Organizing for Growth - Leadership, Culture & Incentives

• The cultural implications of innovation, including team-building, leadership style, and incentives that encourage employees to pursue and model innovative behavior that yields desired results.
• Innovation implications on organizational structure

Financial and Operational Implications on Innovation

• How process innovation complements and supports product innovation
• Process innovation in service/manufacturing settings
• Approaches to organizational structure and rewards systems that support innovation and how these approaches differ based on industry and organizational culture and history
• Organizational change that help institutionalize positive innovation practices

Continuing Education Credits:

2 CEU (Continuing Education Units)

Register: