Cross-channel Marketing Strategies for the Digital Age
This course provides students with an understanding of how to manage a cross section of digital marketing assets, in order to develop strategies and execute tactics associated with effective cross-channel marketing in the digital era.
Showcasing Resource Interactive's approaches, frameworks and processes to their work for some of the world's leading brands
Based upon the strategic platform of "The O.P.E.N. Brand" by Resource Interactive's CEO, Kelly Mooney and Dr. Nita Rollins RI's futurist.
Delivered by a cross section of Resource Interactive's leadership and domain experts
Program Information
Who Should Attend:
Individuals and teams responsible for marketing, strategy development, and IT from entry-level to senior management
Heterogeneous teams across industries and categories including financial services, retail and CPG/FMCG, consulting, and consumer electronics
Dates:
Starts: October 15, 2012
Course runs for 7-weeks
The online resources and collaboration spaces are open for 10-weeks
Location:
Online
Cost:
$1,625 for the course
Faculty/Instructors
Rebecca Naylor Assistant Professor of Marketing, Fisher College of Business
Michael Bills Chief Marketing Office, Select Comfort
Curriculum:
Defining Innovation
Examines the digital marketing industry by assessing Resource Interactive's industry leading best practices and strategic approaches to the development of a cross-section of digital marketing programs.
This course helps students analyze and evaluate the various techniques related to research, strategy formulation, design, development, assessment and measurement of various digital marketing deliverables (i.e. websites, e-commerce, mobile solutions, applications, etc.)
The objective of the course is to provide participants with the ability to assess a company's openness and have the ability to make recommendations on improving a brand's positioning and offer.
Online, distance course
Action-based, applied learning experience for business problem in your organization
Team or individual based course
Addresses best practices in paid, owned, and earned media
Latest trends in e-commerce, online advertising, social media, mobile communications, and applications
More than two weeks before course start date: No Charge
Two weeks or less before course start date: 100 percent of course fee
Program Participants Will Learn
Understand the consumer experience in a cross-channel branded experience and the role that digital assets play in these experiences
Understand how to utilize, activate, and leverage particular touch-points
Identify the components of a multi-dimensional presence and capability and the inter-dependency and relationship between each touch-point
Assess a company’s openness and have the ability to make recommendations on improving a brand’s positioning and offer
Analyze and evaluate various techniques related to research, strategy formulation, design, development, and assessment of various digital marketing deliverables (ie. Websites, ecommerce, mobile, etc.)
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