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Innovation Practice-Theory, Process & Application
 

The course explores emerging trends in innovation methodologies and the manner in which it has been successfully (and unsuccessfully) applied to the evolution and development of new and existing products, services, brands, business concepts and processes.

Leading edge companies, in reaction to disruptive and seismic shifts in the marketplace, and in order to ensure their businesses’ ongoing viability, are increasingly investing in Innovation Process.

This ever-evolving effort to differentiate their products, services and brand perception is a relatively new approach to concept creation that has required the establishment of new practices and methods and the inclusion of multiple areas of expertise that are radically different from traditional, silo-oriented structures and linear work/product delivery processes historically found in most organizations.

Who Should Attend: People who are interested in implementing innovation practices and processes in their organizations

Date: Friday, April 23, 2010
Location: Fisher College of Business, Pfahl Hall
Cost: $695
  Discounts available for Fisher Business Education Series (FBES) Partners
Prerequisites: None
Faculty: Michael Bills
Register  


 You will learn :
     The history of new product, service & brand development
     Types & levels of innovation
     Processes, frameworks & methodologies for application
     Problem solution and resolution
     The role of creativity and middle-brained thinking
     Organizational & team structures
     Work styles & multi-disciplinary, cross-functional collaboration
     Differentiation from traditional R&D process
     The role of the consumer in new concept creation
     The “open source movement”
     Difference between invention and innovation
     Leadership styles

 



Continuing Education Credits

0.8 CEU (Continuing Education Unit)

8 CPE (Ohio CPA)

Cancellation, Transfer & Substitution Policy
Cancellations
:
More than two weeks before course start date: No Charge
Two weeks or less before course start date: 100 percent of course fee

Transfers:
Participants may transfer their fees to another course one time per registration. No transfers are permitted less than three business days prior to course start date.

  • More than two weeks before course start date: No Charge
  • Two weeks to three days before course start date: $100

Substitutions:
Substitutions can be made at any time for no charge

 

Contact
Amanda Brahier Fisher College of Business
Program Manager Executive Education
Phone: 614.292.8575 110 Pfahl Hall
Fax: 614.292.6644 280 W. Woodruff Ave.
brahier_2@fisher.osu.edu Columbus, OH 43210-1144