The course explores emerging trends in innovation methodologies and the manner in which it has been successfully (and unsuccessfully) applied to the evolution and development of new and existing products, services, brands, business concepts and processes.
Leading edge companies, in reaction to disruptive and seismic shifts in the marketplace, and in order to ensure their businesses’ ongoing viability, are increasingly investing in Innovation Process.
This ever-evolving effort to differentiate their products, services and brand perception is a relatively new approach to concept creation that has required the establishment of new practices and methods and the inclusion of multiple areas of expertise that are radically different from traditional, silo-oriented structures and linear work/product delivery processes historically found in most organizations.
Who Should Attend: People who are interested in implementing innovation practices and processes in their organizations
| Date: | Friday, April 23, 2010 |
| Location: | Fisher College of Business, Pfahl Hall |
| Cost: | $695 |
| Discounts available for Fisher Business Education Series (FBES) Partners | |
| Prerequisites: | None |
| Faculty: | Michael Bills |
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| You will learn : |
| The history of new product, service & brand development |
| Types & levels of innovation |
| Processes, frameworks & methodologies for application |
| Problem solution and resolution |
| The role of creativity and middle-brained thinking |
| Organizational & team structures |
| Work styles & multi-disciplinary, cross-functional collaboration |
| Differentiation from traditional R&D process |
| The role of the consumer in new concept creation |
| The “open source movement” |
| Difference between invention and innovation |
| Leadership styles |
Continuing Education Credits
0.8 CEU (Continuing Education Unit)
8 CPE (Ohio CPA)
Cancellation, Transfer & Substitution Policy
Cancellations:
More than two weeks before course start date: No Charge
Two weeks or less before course start date: 100 percent of course fee
Transfers:
Participants may transfer their fees to another course one time per registration. No transfers are permitted less than three business days prior to course start date.
- More than two weeks before course start date: No Charge
- Two weeks to three days before course start date: $100
Substitutions:
Substitutions can be made at any time for no charge
| Contact | |
| Amanda Brahier | Fisher College of Business |
| Program Manager | Executive Education |
| Phone: 614.292.8575 | 110 Pfahl Hall |
| Fax: 614.292.6644 | 280 W. Woodruff Ave. |
| brahier_2@fisher.osu.edu | Columbus, OH 43210-1144 |








